📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Codan Limited
🔹 Location: Royal Leamington Spa, Warwickshire, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies across EMEA to grow Zetron's reach, engagement, and sales
- Collaborating with corporate marketing and sales teams to localize and activate integrated campaigns
- Planning and executing high-impact field marketing campaigns tailored to EMEA markets
- Driving lead generation, tracking, and conversion initiatives in close collaboration with sales teams
- Managing and maintaining digital and web content across Zetron's localised web properties
- Supporting branding, social media, advertising, and sales enablement efforts to strengthen market presence and demand generation
ASSUMPTION: This role requires a strategic thinker with experience in B2B and/or B2G marketing, capable of designing and executing lead generation strategies. A degree in Marketing, Communications, Business, or a related field is preferred, but relevant experience is also considered.
📋 Key Responsibilities
✅ Lead the development and execution of marketing strategies across the EMEA region to grow Zetron’s reach, engagement, and sales
✅ Collaborate with corporate marketing and sales teams to localize and activate integrated campaigns
✅ Plan and execute high-impact field marketing campaigns tailored to EMEA markets
✅ Drive lead generation, tracking, and conversion initiatives in close collaboration with sales teams
✅ Manage and maintain digital and web content across Zetron’s localised web properties
✅ Support branding, social media, advertising, and sales enablement efforts to strengthen market presence and demand generation
ASSUMPTION: The role requires a strong understanding of the EMEA market, ability to work cross-functionally, and proficiency in CRM, marketing automation, video content creation tools, Adobe Creative Suite, and basic website content management using WordPress or similar platforms.
🎯 Required Qualifications
Education: A degree in Marketing, Communications, Business, or a related field is highly preferred, but not required if you bring the right experience and mindset.
Experience: Proven experience in B2B and/or B2G marketing, with the ability to design, execute, and measure high-performing lead generation strategies for complex or technical solutions.
Required Skills:
- Proven experience in B2B and/or B2G marketing
- Ability to design, execute, and measure high-performing lead generation strategies
- Proficiency in CRM, marketing automation, video content creation tools, Adobe Creative Suite, and basic website content management using WordPress or similar platforms
- Strong understanding of the EMEA market
- Ability to work cross-functionally and collaborate with various teams
- Excellent communication and project management skills
Preferred Skills:
- Fluency in additional languages, particularly those spoken in EMEA markets
- Experience working with government or public sector clients
- Knowledge of the public safety or critical communications industry
ASSUMPTION: The role requires a self-motivated, proactive individual comfortable working independently yet thriving in team and cross-functional collaboration. Candidates must already have the right to work in the UK and be able to obtain the necessary security clearances, including Non-Police Personnel Vetting (NPPV) checks.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on experience and qualifications)
Benefits:
- Single Private Medical Cover (with the option to select family cover at an additional cost)
- 25 days paid holiday (includes 3 company nominated days) plus public holidays, with the option to buy/sell up to 5 days
- 4 x basic salary life assurance cover
- A Group Pension Plan with fantastic employer contributions
- A selection of tax-efficient flexible benefits to suit individual needs
Working Hours: Full-time, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role in the United Kingdom. The actual salary may vary based on the candidate's experience, qualifications, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 501-1,000 employees
Founded: 1959
Company Description:
- Founded in 1959, Codan Limited (ASX:CDA) is a global group of electronics and engineering businesses that develop rugged and reliable hardware, software, and embedded systems with a reputation for performance, quality, and reliability.
- Codan provides world-class metal detecting, communications, safety, security, broadcast, and productivity solutions to some of the harshest environments on earth.
- The company achieves this by providing a diversified range of high-value-added electronics products through the design, development, manufacture, and marketing of innovative technology solutions.
- Codan Limited products are sold in more than 150 countries to various markets, including global government, business and corporate, NGOs, aid and humanitarian organisations, security and military groups, public safety, emergency response, broadcast, and consumer markets.
- The company has a global network of sales offices, distributors, and dealers to deliver innovation, wherever you are.
Company Specialties:
- Electronics manufacturing
- Metal detection
- Tactical Communications
- Critical Communications
- Radio
- Communications
- and Mission Critical Communications
Company Website: http://www.codan.com.au
ASSUMPTION: As a large, established company with a global presence, Codan Limited offers a stable work environment with opportunities for professional growth and development. The company's diverse range of products and markets provides exposure to various aspects of the electronics and engineering industries.
📊 Role Analysis
Career Level: Mid-career (5-10 years of experience)
Reporting Structure: The Field Marketing Manager reports directly to the VP of Marketing.
Work Arrangement: Hybrid (2 days on-site, 3 days remote per week)
Growth Opportunities:
- Potential progression to a regional marketing leadership role as the company expands its presence in EMEA
- Possibility to take on additional responsibilities or manage a team as the role evolves
- Opportunities to gain experience in a global organisation and work with diverse teams across multiple regions
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, global environment and make a significant impact on the company's marketing efforts in the EMEA region. As the company continues to grow, there will be ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote per week)
Office Location(s): Hull, United Kingdom
Geographic Context:
- Hull is a city in the East Riding of Yorkshire, England, with a population of approximately 257,000 people.
- The city is located on the Humber Estuary in the eastern part of Yorkshire, about 17 miles inland from the North Sea.
- Hull is known for its rich history, vibrant cultural scene, and diverse industries, including manufacturing, logistics, and digital technology.
- The city offers a mix of urban and rural living, with easy access to the countryside and coastal areas.
Work Schedule: Full-time, with flexible remote work options
ASSUMPTION: Hull offers a unique blend of urban and rural living, with a rich cultural scene and diverse industries. The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility, catering to various lifestyle preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth phone or video interview with the hiring manager
- Final on-site interview with the VP of Marketing and other key stakeholders
- Background and reference checks
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Cross-functional collaboration and communication
- Cultural fit and adaptability
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in B2B or B2G environments
- Demonstrate your understanding of the EMEA market and how you can localize global marketing campaigns
- Showcase your proficiency in CRM, marketing automation, and other relevant tools
- Prepare examples of successful marketing campaigns you've led or contributed to, highlighting your impact on lead generation and conversion
- Be ready to discuss your approach to working in a hybrid environment and balancing remote and on-site work
ATS Keywords: Field Marketing, B2B Marketing, B2G Marketing, Lead Generation, Campaign Management, CRM, Marketing Automation, Adobe Creative Suite, WordPress, EMEA, Hybrid Work, On-site Work, Remote Work, Marketing Strategy, Marketing Planning, Cross-functional Collaboration
ASSUMPTION: The application process is designed to assess your marketing expertise, strategic thinking, and cultural fit for the role. Be prepared to discuss your marketing philosophy, approach to campaign development, and ability to work effectively in a hybrid work environment.
🛠 Cultural Fit Considerations
Company Values:
- Innovation: Codan Limited encourages continuous improvement and embraces new ideas to drive progress
- Reliability: The company is committed to delivering high-quality, dependable products and services that meet or exceed customer expectations
- Collaboration: Codan Limited fosters a culture of teamwork and open communication, where employees support and learn from one another
- Integrity: The company upholds the highest ethical standards and conducts business with honesty and transparency
- Customer Focus: Codan Limited prioritizes understanding and meeting the needs of its diverse customer base
Work Style:
- Dynamic: The company operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and responsive to new challenges and opportunities
- Global: Codan Limited has a global presence, and employees must be comfortable working with diverse teams and understanding cultural nuances
- Inclusive: The company values diversity and encourages an open, respectful work environment where everyone can contribute and grow
- Performance-driven: Codan Limited sets high standards for its employees and expects them to deliver results that drive business success
Self-Assessment Questions:
- How do you approach localizing global marketing campaigns to ensure cultural relevance and market resonance in diverse regions?
- How comfortable are you working in a hybrid environment, balancing remote and on-site work to maintain productivity and collaboration?
- How do you align your personal work style with Codan Limited's company values, particularly innovation, collaboration, and customer focus?
ASSUMPTION: Codan Limited values employees who are adaptable, global-minded, and committed to driving innovation and customer success. Candidates should be prepared to discuss their alignment with the company's values and work style expectations.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing priorities across various teams and regions
- Adapting to the unique cultural nuances and market dynamics of diverse EMEA countries
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Balancing the demands of a hybrid work environment, ensuring productivity and work-life balance
- Navigating the complexities of working with government or public sector clients, if applicable
ASSUMPTION: These challenges require a proactive, adaptable, and well-organized individual who can thrive in a dynamic, global environment and effectively manage multiple priorities and stakeholders.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Regional Marketing Manager: Both roles focus on driving marketing efforts in specific geographic areas, but the Regional Marketing Manager may have broader responsibilities, including budget management and team leadership
- Field Marketing Manager vs. Product Marketing Manager: While both roles require strong marketing skills, the Product Marketing Manager is more focused on product-specific marketing strategies, while the Field Marketing Manager concentrates on regional or vertical market penetration
- Field Marketing Manager vs. Brand Manager: The Brand Manager is responsible for maintaining and enhancing the overall brand identity, while the Field Marketing Manager focuses on executing tactical marketing campaigns to drive sales and market share in specific regions or verticals
ASSUMPTION: Each role has its unique focus and requirements, and candidates should consider their career goals and preferences when comparing these positions.
📝 Sample Projects
- Developing and executing a targeted marketing campaign for a new product launch in the EMEA region, including localizing messaging, creating regional-specific content, and coordinating with local sales teams for event support
- Conducting market research to identify untapped opportunities and trends in the EMEA public safety or critical communications sector, and developing targeted marketing strategies to capitalize on these insights
- Managing a regional marketing budget, allocating resources effectively to maximize campaign impact and ROI, and regularly reporting on performance to senior leadership
ASSUMPTION: These sample projects illustrate the diverse responsibilities and strategic nature of the Field Marketing Manager role, requiring a strong understanding of regional markets, campaign development, and budget management.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the Field Marketing Manager role in the first 90 days?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to localizing global marketing campaigns, and how does this role contribute to that process?
- How does the company foster collaboration and communication between its global marketing teams?
- What are the most significant challenges facing the company's marketing efforts in the EMEA region, and how can this role address them?
ASSUMPTION: These interview questions help candidates better understand the role's expectations, the company's marketing strategy, and the opportunities for professional growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Codan Limited careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B or B2G environments
- Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your impact on lead generation and conversion
- Research the EMEA market and consider how you can localize global marketing campaigns to resonate with regional audiences
- Be ready to discuss your approach to working in a hybrid environment and balancing remote and on-site work
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
