Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Erie Home

🔹 Location: Cincinnati, Ohio

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leadership and management of a team of 7-12 people
• Recruitment, training, and motivation of team members
• Driving lead generation through face-to-face customer interactions
• Securing appointments with qualified homeowners
• Achieving monthly sales targets and bonuses

ASSUMPTION: This role requires strong leadership, communication, and motivational skills to effectively manage and grow a team.

📋 Key Responsibilities

✅ Recruit, train, and motivate a team of 7-12 people to excel in face-to-face customer interactions

✅ Drive lead generation and secure appointments with qualified homeowners

✅ Achieve monthly sales targets and bonuses

✅ Maintain a clean driving record and valid driver's license

✅ Work flexible hours, including evenings, and be prepared for 50-hour work weeks

ASSUMPTION: This role involves a significant amount of travel and requires strong organizational skills to manage time effectively.

🎯 Required Qualifications

Education: High school diploma or equivalent (GED)

Experience: Minimum one year of relevant experience in canvassing, political organizing, door-to-door sales, or community outreach

Required Skills:

• Proven leadership and management skills
• Excellent communication and interpersonal skills
• Strong motivational skills
• Ability to work independently and in a team environment
• Proficiency in using iPads and computers

Preferred Skills:

• Previous experience in recruitment and hiring
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, previous management experience in relevant fields would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $100,000 per year, plus monthly bonuses and a military hiring bonus up to $5,000

Benefits:

• Medical, dental, and vision coverage
• Supplemental plans
• Holiday and vacation pay
• 401k plan
• Company vehicle with gas card
• Cell phone reimbursement

Working Hours: Full-time, with flexible hours including evenings and 50-hour work weeks

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically home improvement solutions

Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and upward mobility

Founded: 1976, with over 40 years of experience in the home improvement industry

Company Description:

• Leading direct-to-consumer provider of home improvement products and services
• Growing revenue by nearly 10x over the past 5 years
• Expanding geographic footprint across 40 states and over 75 cities
• Highest rated home improvement brand in the U.S.

Company Specialties:

• Metal Roofing
• Vinyl Windows
• Basement Waterproofing
• Traditional Shingle Roofing

Company Website: http://www.workaterie.com

ASSUMPTION: Erie Home's extensive experience and growth in the industry indicate a stable and promising work environment for employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role involves managing a team of 7-12 people, with the potential for further growth and expansion

Work Arrangement: Full-time, on-site, with flexible hours and the potential for 50-hour work weeks

Growth Opportunities:

• Advancement to regional or national management roles
• Expansion of team size and responsibilities
• Potential to move into other areas of the business, such as sales or operations

ASSUMPTION: Given Erie Home's rapid growth and expansion, there are likely numerous opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Corporate office with a professional work environment

Office Location(s): 660 Redna Terrace, Cincinnati, OH 45215

Geographic Context:

• Cincinnati is the third-largest city in Ohio and the 30th-largest city in the United States
• The city offers a diverse range of cultural attractions, including museums, theaters, and sports teams
• Cincinnati has a humid subtropical climate, with hot summers and cold winters

Work Schedule: Full-time, with flexible hours including evenings and the potential for 50-hour work weeks

ASSUMPTION: The work environment at Erie Home's Cincinnati office is likely collaborative and supportive, given the company's strong focus on employee development and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Leadership and management skills
• Communication and interpersonal skills
• Motivational skills
• Problem-solving and decision-making abilities
• Adaptability and resilience in the face of challenges

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on leadership, management, and customer interaction
• Prepare for behavioral interview questions that focus on your leadership style, team management, and customer engagement strategies
• Research Erie Home's company culture and values to demonstrate your fit with the organization

ATS Keywords: Field Marketing, Team Leadership, Recruitment, Training, Motivation, Lead Generation, Customer Interaction, Energy Efficiency, Community Outreach, Sales, Management, iPad, Computer, Flexible Hours

ASSUMPTION: Erie Home's hiring process is likely to be competitive, given the company's strong reputation and growth potential. Applicants should be prepared to demonstrate their qualifications and fit with the company's culture.

🛠️ Tools & Technologies

• iPad
• Computer
• Company-provided vehicle
• Cell phone

ASSUMPTION: As this role involves face-to-face customer interactions and team management, proficiency in using iPads and computers is essential for day-to-day operations.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Accountability
• Continuous Improvement

Work Style:

• Collaborative and supportive team environment
• Focus on employee development and growth
• Results-driven and goal-oriented
• Adaptable and resilient in the face of challenges

Self-Assessment Questions:

• How do you motivate and inspire a team to achieve their goals?
• Can you describe a time when you had to adapt to a significant change in your work environment or team dynamics?
• How do you approach building and maintaining strong relationships with customers?

ASSUMPTION: Erie Home's company culture emphasizes customer focus, integrity, teamwork, and continuous improvement, making it an ideal fit for candidates who share these values.

⚠️ Potential Challenges

• Managing a team of 7-12 people, with the potential for further growth and expansion
• Achieving monthly sales targets and bonuses
• Working flexible hours, including evenings, and being prepared for 50-hour work weeks
• Adapting to a fast-paced, growing company environment

ASSUMPTION: These challenges are inherent to the role and require strong leadership, management, and motivational skills to overcome.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Field Sales Manager: Both roles involve managing a team and driving sales, but Field Marketing Manager focuses more on lead generation and customer interactions, while Field Sales Manager focuses on closing sales and upselling products
• Industry-specific context: Erie Home's focus on home improvement solutions sets it apart from other industries, requiring specific knowledge and skills in energy efficiency and customer interactions
• Career path comparison: Field Marketing Manager is a mid-level role with opportunities for growth and advancement within the company, potentially leading to regional or national management roles

ASSUMPTION: While there are similarities between Field Marketing Manager and other related roles, the unique aspects of Erie Home's business model and industry focus make it a distinct opportunity for career growth and development.

📝 Sample Projects

• Developing and implementing a recruitment and training program for new team members
• Creating and executing a marketing campaign to generate leads and secure appointments with qualified homeowners
• Analyzing team performance metrics and adjusting strategies to improve lead generation and sales

ASSUMPTION: These sample projects are representative of the key responsibilities and challenges faced by the Field Marketing Manager at Erie Home.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Erie Home support the growth and development of its employees?
• What are the most significant challenges facing the team currently, and how can this role address them?
• How does Erie Home measure and track the success of its Field Marketing Managers?
• What opportunities are there for career growth and advancement within the company?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience and skills, focusing on leadership, management, and customer interaction
• Prepare a cover letter that demonstrates your fit with Erie Home's company culture and values
• If applicable, prepare examples or a portfolio showcasing your leadership, management, and customer engagement skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.