Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Samsara

🔹 Location: Remote - Mexico

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with up to 30% travel)

🚀 Job Overview

Key aspects of this role include:

• Driving growth in Mexico through strategic marketing initiatives
• Planning and executing field marketing programs and events
• Creating compelling, customer-focused content for demand generation
• Collaborating with cross-functional teams to meet pipeline generation goals
• Representing the brand at key events and ensuring consistent messaging

ASSUMPTION: This role requires a strong foundation in event execution and project management, as well as experience in content development and a deep understanding of B2B marketing.

📋 Key Responsibilities

✅ Lead the strategy, planning, and flawless execution of field marketing programs and events tailored to specific business needs, ensuring alignment with broader organizational goals.

✅ Define and track key performance metrics, conduct post-event analyses, and deliver actionable ROI insights to drive ongoing optimization.

✅ Represent the brand at key events, ensuring consistent messaging and delivering exceptional, high-impact experiences.

✅ Manage and optimize event budgets, continuously evaluating outcomes against objectives to refine future efforts.

✅ Collaborate closely with central and regional marketing teams, as well as cross-functional partners, to align on strategy and meet pipeline generation goals.

✅ Create, curate, and manage event-related content, such as promotional emails, landing pages, presentations, and on-site materials, that enhances the attendee experience and reinforces key messaging.

✅ Develop a variety of marketing assets—including one-pagers, reports, guides, videos, and ebooks—that effectively communicate the value of our solutions and elevate brand presence.

✅ Build and manage relationships with customers and partners as part of event programming—coordinating panels, speaker engagements, and strategic conversations that highlight real-world success stories and deepen audience connection.

✅ Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

ASSUMPTION: This role requires strong storytelling and writing skills, excellent time management and prioritization skills, proficiency in using data and analytics, and exceptional communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience in field marketing or event marketing, with a proven ability to manage end-to-end event execution and contribute to broader go-to-market strategies.

Required Skills:

• Proven success in creating and executing impactful, customer-facing content as part of integrated marketing initiatives.
• Strong storytelling and writing skills, with the ability to translate complex ideas into clear, compelling narratives.
• Excellent time management and prioritization skills; able to deliver high-quality work on deadline in a dynamic environment with multiple moving parts.
• Proficient in using data and analytics to assess the performance and impact of content and marketing programs.
• Self-starter with a proactive mindset—able to work independently, take initiative, and contribute strategic ideas that align with marketing goals.
• Exceptional communication and interpersonal skills, with strong organizational and project management capabilities.
• Strategic thinker with attention to detail and the ability to juggle multiple priorities effectively.
• Willingness to travel up to 30% for events and on-site activations.
• Fluent in English and Spanish.

Preferred Skills:

• Is based in or near Mexico City.
• Passion for experimentation, measurement, and optimization to drive ROI continuously.
• Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects.
• A good understanding of B2B sales processes and customer journeys.
• Expertise in B2B marketing tech stacks, including Salesforce, tableau, and splash.

ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM systems is likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Field Marketing Manager with 4-10 years of experience in Mexico)

Benefits:

• Health Benefits
• Remote and Flexible Working
• Samsara for Good Charity Fund

Working Hours: Full-time (40 hours per week) with up to 30% travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with the required experience level in Mexico. Actual compensation may vary based on factors such as the candidate's qualifications, skills, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Mid-sized company)

Founded: 2015 (10 years ago)

Company Description:

• Samsara is the pioneer of the Connected Operations™ Cloud, which enables organizations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations.
• The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
• Samsara serves tens of thousands of customers across North America and Europe, including the world’s leading organizations across various industries.

Company Specialties:

• Internet of Things (IoT) data management
• Connected operations and fleet management
• Video-based safety and equipment monitoring

Company Website: Samsara.com

ASSUMPTION: As a mid-sized company, Samsara offers a structured work environment with established processes and a clear hierarchy. However, it also provides opportunities for growth and career development as the company continues to expand.

📊 Role Analysis

Career Level: Mid-level (4-10 years of experience)

Reporting Structure: This role reports directly to the Regional Field Marketing Manager and collaborates closely with central and regional marketing teams, as well as cross-functional partners.

Work Arrangement: Remote (with up to 30% travel required)

Growth Opportunities:

• As Samsara continues to expand, there may be opportunities for this role to grow into a leadership position or take on additional responsibilities.
• With a strong performance, the candidate may have the opportunity to work on larger, more complex projects or take on additional responsibilities.

ASSUMPTION: This role offers growth opportunities as Samsara continues to expand its presence in Mexico and other regions. The ideal candidate will be proactive and eager to take on new challenges as they arise.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel required)

Office Location(s): Mexico City, Mexico

Geographic Context:

• Mexico City is the capital and largest city of Mexico, with a population of over 21 million people.
• The city is known for its vibrant culture, rich history, and diverse neighborhoods.
• Mexico City is a major economic hub, with a strong focus on industries such as finance, technology, and manufacturing.

Work Schedule: Full-time (40 hours per week) with up to 30% travel required

ASSUMPTION: While this role is remote, the ideal candidate will be based in or near Mexico City to facilitate collaboration with local teams and attend events as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Virtual interview with the hiring manager
• Final round interview with the Regional Field Marketing Manager and other team members
• Background check and offer extension

Key Assessment Areas:

• Event planning and execution skills
• Content creation and storytelling abilities
• Communication and interpersonal skills
• Data analysis and reporting skills
• Alignment with Samsara's cultural principles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with event planning, content creation, and data analysis in detail.
• Demonstrate your understanding of Samsara's mission and cultural principles in your application materials.
• Showcase your ability to work independently and take initiative in a dynamic environment.

ATS Keywords: Field Marketing, Event Marketing, Content Development, B2B Marketing, Data Analysis, Project Management, Customer Success, Growth Mindset, Inclusivity, Team Collaboration

ASSUMPTION: As with any application process, it's essential to follow the instructions provided by the company and tailor your application materials to the specific requirements and preferences of the role and organization.

🛠️ Tools & Technologies

• Salesforce
• Tableau
• Splash
• Marketo (or similar marketing automation tools)
• CRM systems

ASSUMPTION: Proficiency in using marketing automation tools and CRM systems is likely to be beneficial for this role, as they are commonly used in B2B marketing to manage customer data, track marketing performance, and streamline workflows.

👔 Cultural Fit Considerations

Company Values:

• Focus on Customer Success
• Build for the Long Term
• Adopt a Growth Mindset
• Be Inclusive
• Win as a Team

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and proactive
• Customer-focused and results-oriented

Self-Assessment Questions:

• How have you demonstrated a focus on customer success in your previous roles?
• Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or event?
• How do you approach building and maintaining relationships with customers and partners?

ASSUMPTION: Samsara values candidates who are a strong cultural fit and align with the company's core values. During the interview process, be prepared to discuss how your work style and experiences align with Samsara's cultural principles.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely with a team spread across different time zones
• Adapting to changes in event plans or priorities
• Balancing the need for data-driven decision-making with the need for quick action and flexibility
• Ensuring consistent messaging and branding across various channels and touchpoints

ASSUMPTION: These challenges are common in field marketing roles, especially in a remote work environment. The ideal candidate will be proactive, adaptable, and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position places a strong emphasis on content creation and storytelling, as well as data analysis and reporting.
• In the B2B marketing industry, this role is typical for a mid-sized company, with a focus on driving growth and pipeline generation through strategic, high-impact marketing initiatives.
• Career-wise, this role offers opportunities for growth and development as the company continues to expand and take on new challenges.

ASSUMPTION: While the specific responsibilities and requirements of this role may vary from other field marketing positions, the core skills and experiences required are generally transferable across similar roles in the industry.

📝 Sample Projects

• Planning and executing a regional customer event, including coordinating with local teams, managing logistics, and creating event-specific content
• Developing a series of marketing assets, such as one-pagers, reports, and guides, to showcase Samsara's solutions and elevate brand presence
• Collaborating with cross-functional teams to create a targeted email campaign, including segmentation, personalization, and A/B testing, to drive customer engagement and conversions

ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the ideal candidate might work on in this role. The actual projects and responsibilities may vary based on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Regional Field Marketing team?
• How does this role collaborate with other marketing teams and cross-functional partners to meet pipeline generation goals?
• What are the most significant challenges facing the field marketing team in the next 12-24 months, and how can this role help address them?
• How does Samsara support the professional development and growth of its field marketing team members?
• Can you provide an example of a successful field marketing campaign or event that the company has executed in the past, and what made it successful?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company's priorities and goals. Tailor your questions to address any specific concerns or areas of interest related to the role or organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on event planning, content creation, and data analysis.
• Prepare for your interviews by researching Samsara's mission, cultural principles, and recent projects or campaigns.
• If selected for a final round interview, be prepared to present a sample event plan or marketing asset that showcases your skills and approach to the role.
• Follow up with the hiring manager one week after your final interview to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.