📌 Core Information
🔹 Job Title: Field Marketing Manager - Public Sector
🔹 Company: SADA
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (based)
🚀 Job Overview
Key aspects of this role include:
- Planning, organizing, and executing industry marketing campaigns, events, and activities to generate new business opportunities and accelerate existing opportunities for the public sector vertical.
- Collaborating with SADA’s industry team, the Head of Marketing, North America, field sales representatives, partner stakeholders, and the broader Marketing team.
- Developing, leading, and executing public sector campaigns, programs, and events, and leading the follow-up and analysis to ensure high marketing impact to increase influenced and net new business.
- Serving as the primary liaison between SADA’s sales teams in the public sector practice.
- Creating demand for SADA’s solutions and services using a variety of marketing vehicles and tactics.
ASSUMPTION: This role requires a high level of organization, collaboration, and strategic thinking to effectively manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Deliver programs within outlined budget and analyze the effectiveness of marketing programs to determine ROI aligned to public sector marketing goals.
✅ Develop and deliver impactful communications to internal and external stakeholders including email campaign content, sales collateral pieces such as datasheets, presentations, etc.
✅ Work collaboratively with the Google Cloud and Insight partner marketing teams to scale programs and drive net new opportunities.
✅ Develop actionable pipeline insights by analyzing intent data and territory insights provided by Sales leadership across SADA and Google Cloud.
✅ Build and execute ABM 1:1 and 1:few account plans aligned to public sector sales team goals.
✅ Develop Public Sector-specific solution offerings in partnership with Google Cloud to drive new business.
✅ Develop and execute impactful customer and partner-facing events.
✅ Attend events/roadshows to ensure flawless execution; including sales and management prep, content and demo preparation.
✅ Manage post-event activities including processing the list of attendees, writing lead follow-up material for sales and reporting on results of outreach.
✅ Collaborate and communicate with cross-functional teams. Surface key programs and insights to Sales teams, and collaborate with centralized Marketing teams by sharing feedback to inform upcoming initiatives.
✅ Serve as a trusted advisor to Sales leadership and regional sales pods by ensuring adequate pipeline coverage, providing regular data-driven marketing updates, and surfacing subregional needs to broader marketing organizations.
✅ Provide quarterly business reviews to upper management and sales leadership.
✅ Build and manage marketing plans on the half-year cycle, including managing the budget and reporting out results to Google Cloud.
ASSUMPTION: This role requires a strong understanding of the public sector market, excellent communication skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, or a related field
Experience: 5+ years of B2B marketing experience, especially in field marketing, with specific focus in technology
Required Skills:
- Successful track record working with US Public Sector sales teams, distributors, and channel partners.
- Knowledge of state and local, Civilian, DoD, and Intelligence Community agencies and ability to translate this into a cohesive marketing plan for the Public Sector.
- Experience with event planning and management, as well as speaker and budget management.
- Highly organized and detail-oriented with the ability to handle various tasks simultaneously, all in a very fast-paced environment.
- Clear, thoughtful communicator across all levels within and outside of an organization, from the leadership team to customers.
- Inquisitive and collaborative with a positive attitude and go-getter mentality.
- Quantitative, analytical, and problem-solving skills; should feel comfortable with basic data analysis and be able to use data to make decisions and provide reporting to management.
- Results-oriented with a solid understanding of how to prioritize and execute against a strategy.
Preferred Skills:
- Experience with Google Workspace and Hubspot automation tool.
- Familiarity with the SaaS / Cloud sector.
ASSUMPTION: Candidates with experience in the public sector and familiarity with Google Cloud products will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Field Marketing Manager with 5-10 years of experience in the IT Services and IT Consulting industry)
Benefits:
- Unlimited PTO
- Paid Parental Leave
- Competitive and attractive compensation
- Performance-based bonuses
- Paid holidays
- Generous medical, dental, vision plans
- Life, short and long-term disability insurance
- 401K/RRSP with match
- Google-certified training programs
- Professional development stipend
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SADA is an award-winning Google partner, specializing in IT Services and IT Consulting, with a focus on cloud computing, data analytics, and enterprise consulting.
Company Size: SADA has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: SADA was founded in 1999, with over 20 years of experience in the IT industry.
Company Description:
- SADA has engaged with over 4,000 clients, migrating over 30 million users to the cloud.
- The company offers a wide range of services, including cloud migration and deployment, Google Maps, big data and analytics, machine learning, app development, and more.
- SADA has been recognized as a Niche Player in the 2023 Gartner Magic Quadrant for Public Cloud IT Transformation Services.
Company Specialties:
- Cloud Computing
- Google Cloud Platform
- Cloud Migration & Deployment
- Google Maps
- Big Data & Analytics
- IT Services
- Machine Learning
- App Development
- Enterprise Consulting
- anthos
- Google Workspace
- Cloud Security
- Infrastructure Modernization
- Change Management
- Managed Cloud Services
- Cloud AI
- Asset Management
- Cloud Cost Optimization
- Google Cloud
- and SaaS Alliances
Company Website: SADA.com
ASSUMPTION: SADA's extensive experience and expertise in the Google Cloud ecosystem make it an attractive employer for candidates interested in working with cutting-edge technology.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in field marketing and the public sector.
Reporting Structure: The Field Marketing Manager - Public Sector will report directly to the Head of Marketing, North America, and collaborate with various cross-functional teams, including sales, partner stakeholders, and the broader Marketing team.
Work Arrangement: This role is remote-based, with an expectation of traveling 10-15% of the time to customer sites, conferences, and other related events.
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing department or expand into other areas of the business.
- Opportunities to work on high-impact projects and drive significant business growth.
- Chance to learn and develop skills in a fast-paced, dynamic environment.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the business.
🌍 Location & Work Environment
Office Type: Remote (based)
Office Location(s): Austin, Texas, United States
Geographic Context:
- Austin is the capital of Texas and the 11th-most populous city in the United States, with a diverse and growing economy.
- The city is known for its vibrant tech industry, with a strong presence of major tech companies and startups.
- Austin offers a high quality of life, with a mild climate, affordable housing, and a rich cultural scene.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: Austin's thriving tech industry and high quality of life make it an attractive location for tech professionals.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Hiring Manager and other team members
- Final interview with the Head of Marketing, North America
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Event management and execution
- Data analysis and reporting
- Communication and collaboration skills
- Public sector market knowledge
Application Tips:
- Highlight relevant experience and achievements in field marketing, particularly in the public sector.
- Demonstrate a strong understanding of the public sector market and SADA's offerings.
- Showcase your ability to analyze data and make data-driven decisions.
- Prepare questions to ask the interview panel about the role, team, and company to demonstrate your interest and engagement.
ATS Keywords: Field Marketing, Public Sector, Event Planning, Budget Management, Data Analysis, Collaboration, Communication, Marketing Strategy, Demand Generation, Account-Based Marketing, SaaS, Cloud Computing, Google Workspace, Hubspot
ASSUMPTION: SADA uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your visibility to recruiters.
🛠️ Tools & Technologies
- Google Workspace
- Hubspot
- Marketo
- Salesforce
- Microsoft Office Suite
- Event planning and management tools
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for this role, as they are commonly used in field marketing and the public sector.
👔 Cultural Fit Considerations
Company Values:
- Hunger: SADA embraces change and encourages agility, with a focus on continuous learning and improvement.
- Heart: SADA prioritizes inclusion, fairness, and doing the right thing, fostering a diverse and inclusive workplace.
- Harmony: SADA values collaboration and teamwork, with a focus on creating a positive and supportive work environment.
Work Style:
- Fast-paced and dynamic, with a focus on results and execution.
- Collaborative and team-oriented, with a strong emphasis on communication and communication.
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy.
Self-Assessment Questions:
- Do you have a strong understanding of the public sector market and SADA's offerings?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you have strong communication and collaboration skills, with the ability to work effectively with cross-functional teams?
- Are you comfortable using data to inform decision-making and strategy?
- Do you have a growth mindset and a willingness to learn and adapt in a rapidly changing environment?
ASSUMPTION: Candidates who align with SADA's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require long hours and tight deadlines.
- The remote work arrangement may present challenges in terms of communication and collaboration with team members and stakeholders.
- The public sector market can be complex and challenging to navigate, requiring a strong understanding of the industry and its trends.
- The role may require travel to customer sites, conferences, and other related events, which can be time-consuming and disruptive to personal schedules.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to manage them effectively.
📈 Similar Roles Comparison
- This role is similar to a Field Marketing Manager - Public Sector at other IT Services and IT Consulting companies, with a focus on planning and executing marketing campaigns and events to generate new business opportunities.
- However, SADA's extensive experience and expertise in the Google Cloud ecosystem make this role unique, with opportunities to work on cutting-edge technology and drive significant business growth.
- Career paths for this role may include progression into leadership roles within the Marketing department or expansion into other areas of the business.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a marketing campaign to generate new business opportunities in the public sector vertical.
- Planning and managing a customer and partner-facing event, including speaker and budget management, and post-event follow-up.
- Analyzing intent data and territory insights to develop actionable pipeline insights and drive net new opportunities.
- Building and executing an ABM 1:1 or 1:few account plan aligned to public sector sales team goals.
- Developing Public Sector-specific solution offerings in partnership with Google Cloud to drive new business.
ASSUMPTION: These sample projects provide a sense of the types of initiatives the Field Marketing Manager - Public Sector may be responsible for, but the specific projects may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and organization?
- What are the key challenges facing the public sector vertical, and how can this role address them?
- What opportunities are there for growth and development within the Marketing department and the broader organization?
- How does SADA support work-life balance for remote employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in field marketing, particularly in the public sector.
- Prepare questions to ask the interview panel about the role, team, and company to demonstrate your interest and engagement.
- If selected for an interview, be prepared to discuss your marketing strategy, event management, data analysis, and communication skills in detail.
- Follow up with the Hiring Manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
