📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Panorays
🔹 Location: Tel Aviv, Israel (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (occasional travel required)
🚀 Job Overview
Key aspects of this role include:
- Planning, managing, and executing global field marketing programs
- Collaborating with sales teams and regional leaders to align event strategy with business objectives
- Managing event logistics and vendor coordination
- Building integrated multi-channel campaigns around each event
- Tracking and analyzing performance to report on ROI and optimize future events
ASSUMPTION: This role requires a strategic operator who can balance creative thinking with data-driven decision-making, and who is comfortable working cross-functionally in a fast-paced environment.
📋 Key Responsibilities
✅ Plan, manage, and execute global field marketing programs, including industry trade shows, executive dinners, partner events, customer gatherings, and webinars
✅ Build integrated multi-channel campaigns around each event to maximize engagement and funnel impact
✅ Collaborate with Sales and regional leaders to align event strategy with business objectives and pipeline goals
✅ Manage all event logistics: vendor coordination, giveaways, promotional materials, branding, and budgets
✅ Work closely with the marketing team to amplify content and extend event impact pre-, during, and post-event
✅ Track and analyze performance, report on ROI, and apply insights to future events
✅ Cultivate relationships with industry influencers, partners, and stakeholders to increase Panorays’ visibility and credibility
ASSUMPTION: This role requires strong project management skills, with the ability to juggle multiple events, stakeholders, and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of B2B field or event marketing experience, preferably in SaaS or cybersecurity
Required Skills:
- Strong project management skills
- Ability to balance creative thinking with data-driven decision-making
- Excellent communication and collaboration skills
- Fluent in English (spoken and written); additional languages a plus
- Comfort working cross-functionally in a fast-paced environment
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the cybersecurity industry
- Familiarity with CRM systems
ASSUMPTION: Candidates with experience in B2B field or event marketing, particularly in SaaS or cybersecurity, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $70,000 - $110,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for similar roles in Israel.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: This role requires a standard workweek of 40 hours, with occasional travel to industry events across EMEA and the US.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Israel. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Panorays operates in the cybersecurity software industry, focusing on third-party cyber risk management solutions.
Company Size: Panorays is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Panorays was founded in 2016 and is headquartered in New York, with additional offices in Tel Aviv, London, and Singapore.
Company Description:
- Panorays is dedicated to reducing supply chain cyber risk so companies worldwide can quickly and securely do business together.
- The company provides a comprehensive third-party cybersecurity solution that creates a new business world where cybersecurity is an integral driver of growth.
- Panorays enables customers to confidently scale with a solution that grows as they do, constantly evolving with their risk landscape.
Company Specialties:
- Information Security
- Security as a Service
- Third-party security risk management
- Vendor cyber risk
- Third-party security platform
- Cybersecurity risk ratings
- Vendor risk management
- Third-party risk management
Company Website: panorays.com
ASSUMPTION: Panorays' focus on third-party cyber risk management makes it an attractive option for candidates interested in the cybersecurity industry and looking to make an impact on global supply chains.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in B2B field or event marketing.
Reporting Structure: The Field Marketing Manager will report directly to the VP of Marketing and work closely with sales teams and regional leaders.
Work Arrangement: This is a hybrid position based in Tel Aviv, with occasional travel to industry events across EMEA and the US.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-impact projects and make a significant contribution to the company's growth
- Exposure to a diverse range of industries and stakeholders, fostering continuous learning and skill development
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing, particularly within the cybersecurity industry.
🌍 Location & Work Environment
Office Type: Panorays' Tel Aviv office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): 15 Beit Oved Street, Tel Aviv, 6721114, IL
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its beaches, nightlife, and tech industry.
- Israel has a thriving startup ecosystem and is a global leader in cybersecurity technology.
- The city offers a high quality of life, with a diverse range of cultural attractions and recreational activities.
Work Schedule: The standard workweek is 40 hours, with occasional travel to industry events required.
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are comfortable with occasional travel will find this role appealing.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the VP of Marketing
- Interview with the marketing team
- Final interview with the CEO
Key Assessment Areas:
- Event planning and management skills
- Communication and collaboration abilities
- Strategic thinking and problem-solving
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant event management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Panorays' mission and values
- Prepare examples of successful event campaigns and their impact on pipeline and brand awareness
ATS Keywords: B2B Marketing, Event Management, Project Management, Collaboration, Communication, Data Analysis, Creative Thinking, Stakeholder Management, Budget Management, Campaign Development, Audience Engagement, Logistics Coordination, Performance Tracking, Influencer Relations, SaaS Marketing, Cybersecurity Knowledge
ASSUMPTION: Applicants should focus on demonstrating their event management skills, strategic thinking, and cultural fit during the interview process.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace
- Event management platforms (e.g., Bizzabo, Hopin)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and event management platforms is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working cross-functionally and collaborating with diverse teams?
- Do you have a proven track record of driving results through strategic event planning and execution?
ASSUMPTION: Candidates who are comfortable working in a dynamic, collaborative environment and are driven by results will find Panorays' culture a good fit.
⚠️ Potential Challenges
- Occasional travel to industry events may be required
- The role involves managing multiple events simultaneously, which can be challenging
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Candidates may need to quickly learn and adapt to new tools and technologies
ASSUMPTION: These challenges are outweighed by the opportunities for growth and impact that this role offers.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position offers a unique focus on the cybersecurity industry and third-party risk management
- Panorays' mid-sized company structure provides a more collaborative and agile work environment than larger enterprises
- This role offers strong growth potential, with opportunities to work on high-impact projects and make a significant contribution to the company's growth
ASSUMPTION: Candidates should consider their interest in the cybersecurity industry and preference for a mid-sized company structure when evaluating this role.
📝 Sample Projects
- Planning and executing a successful industry conference, resulting in a 30% increase in brand awareness and a 20% increase in pipeline
- Developing and implementing a multi-channel campaign around a webinar series, leading to a 40% increase in attendance and a 25% increase in qualified leads
- Managing a customer meetup, with a 95% satisfaction rate and positive feedback from attendees on the event's value and organization
ASSUMPTION: These sample projects demonstrate the strategic, data-driven approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does Panorays support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Panorays measure the success of its field marketing programs, and what KPIs are most important?
ASSUMPTION: These questions will help applicants better understand the role's context, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Panorays' careers page
- Tailor your resume and cover letter to highlight your relevant event management experience and achievements
- Prepare examples of successful event campaigns and their impact on pipeline and brand awareness
- Follow up with Panorays' HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
