📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Express Flooring
🔹 Location: Phoenix, AZ
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading event planning and execution for local events, trade shows, and community groups.
- Coaching and training Brand Ambassadors in-field and virtually.
- Participating in recruiting efforts and interviewing candidates.
- Collaborating with the Director of Events to drive results and communicate future strategies.
- Managing budgets, building reports, and analyzing event effectiveness.
ASSUMPTION: This role requires a balance of leadership, strategic thinking, and strong communication skills to manage events, train staff, and collaborate with management.
📋 Key Responsibilities
✅ Lead the planning and execution of all local events, including trade shows, home and garden shows, community groups, company-created events, and more.
✅ In-field coaching and training of Brand Ambassadors, including virtual and in-person training on methodology, rebuttals, process, and procedures.
✅ Participate in recruiting efforts, including interviewing candidates.
✅ Maintain display equipment and collaborate with the Director of Events to drive results.
✅ Communicate results and future strategy with management.
✅ Effectively manage budget building and report tracking.
✅ Research and book events to increase growth potential in the assigned territory.
✅ Oversee participation in events and creation of lead-gen opportunities.
ASSUMPTION: This role involves a high level of organization, attention to detail, and the ability to multitask and prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing/communications preferred or equivalent demonstrated skills and abilities
Experience: 3 to 5 years of experience in sales/marketing, planning events, and/or managing sales/retail teams
Required Skills:
- Strong project management skills, including attention to detail
- Strong verbal and written communication skills
- Ability to self-manage resources (time and budget) to achieve objectives
- Ability to analyze effectiveness of events, sponsorships, and local programs
- Ability to understand the role of marketing communications, sales promotion, and advertising
- Demonstrated leadership skills
- Demonstrated analytic skills
- Demonstrated ability in Microsoft Suite products
Preferred Skills:
- Open to travel and working weekends
ASSUMPTION: Candidates should have a proven track record in event planning, team management, and data-driven decision making to excel in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 USD (Based on experience and relevant certifications)
Benefits:
- Comprehensive benefits packages
- Job security
- Unlimited potential for growth
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role with 2-5 years of experience in the Phoenix, AZ area.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Flooring)
Company Size: 51-200 employees (Small to Medium-sized company)
Founded: Not specified (Established company with a history in the industry)
Company Description:
- Express Flooring is a leading residential flooring company dedicated to making the flooring process effortless and stress-free.
- The company offers a wide range of high-quality, affordable flooring options and provides free in-home design consultations.
- Express Flooring is committed to unmatched customer service, backing every installation with a free lifetime installation warranty and even providing free furniture moving.
Company Specialties:
- Flooring Sale
- Flooring Installation
- Carpet Flooring
- Laminate Flooring
- Tile Flooring
- Hardwood Flooring
- Vinyl Flooring
- Vinyl Plank Flooring
Company Website: https://www.expressflooring.com/
ASSUMPTION: Express Flooring is a well-established company in the residential flooring industry, focusing on providing exceptional customer service and high-quality products.
📊 Role Analysis
Career Level: Mid-level (Manager)
Reporting Structure: Reports directly to the Director of Events
Work Arrangement: On-site, with occasional travel and weekend work required
Growth Opportunities:
- Potential to advance to a leadership or director role within the events and experience team.
- Opportunities to expand event management skills and gain experience in related areas such as sponsorships and local programs.
- Chance to grow within the company as Express Flooring continues to expand its market presence.
ASSUMPTION: This role offers opportunities for professional growth and development within the company's events and experience team.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 4110 W Washington, St #100, Phoenix, Arizona 85009, US
Geographic Context:
- Phoenix, AZ is a large metropolitan area with a diverse population and a thriving job market.
- The city offers a mix of urban and suburban environments, with numerous cultural attractions, outdoor activities, and a growing food scene.
- The cost of living in Phoenix is generally lower than in other major metropolitan areas in the United States.
Work Schedule: Full-time, 40 hours per week, with occasional travel and weekend work required
ASSUMPTION: The work environment at Express Flooring's Phoenix office is likely collaborative and dynamic, with a focus on teamwork and customer service.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Director of Events
- Background check and offer extension
Key Assessment Areas:
- Event planning and management skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant event planning and management experience in your resume.
- Tailor your cover letter to express your enthusiasm for event management and your fit with Express Flooring's company culture.
- Prepare examples of successful events you've planned and executed, as well as any challenges you've faced and how you overcame them.
ATS Keywords: Event Planning, Event Management, Brand Ambassador, Training, Recruiting, Budget Management, Lead Generation, Marketing Communications, Sales Promotion, Advertising, Strategic Thinking, Project Management
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant skills and experiences.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, PowerPoint)
- Event planning software (e.g., Cvent, Eventbrite, Bizzabo)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with Microsoft Suite and event planning software is essential for this role, while proficiency in project management and communication tools is beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Quality and excellence in all aspects of the business
- Integrity and honesty in all interactions
- Continuous learning and improvement
- Teamwork and collaboration
Work Style:
- Dynamic and fast-paced environment
- Focus on results and achieving objectives
- Strong emphasis on customer service and satisfaction
- Opportunities for growth and development
- Collaborative and supportive team culture
Self-Assessment Questions:
- Do you have a proven track record of successful event planning and management?
- Are you comfortable working in a fast-paced, dynamic environment with occasional travel and weekend work?
- Do you possess strong leadership, communication, and interpersonal skills?
- Are you able to analyze event effectiveness and make data-driven decisions?
- Do you align with Express Flooring's company values and work style?
ASSUMPTION: Candidates who are strong event planners, effective communicators, and a good cultural fit with Express Flooring's values and work style are likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong organizational skills and attention to detail.
- Working with a diverse team of Brand Ambassadors, necessitating strong leadership and communication skills.
- Occasional travel and weekend work, which may impact work-life balance.
- Keeping up with industry trends and best practices in event planning and management, requiring continuous learning and adaptation.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Coordinator: A Field Marketing Manager role typically involves more strategic planning, budget management, and team leadership, while an Event Coordinator role focuses more on tactical event execution and logistics.
- Industry-specific context: In the flooring industry, events often serve as a key channel for customer acquisition and brand awareness, making event planning and management a critical function.
- Career path comparison: A Field Marketing Manager role can serve as a stepping stone to leadership or director roles within the events and experience team or provide a pathway to other marketing or management roles within the company.
ASSUMPTION: Understanding the differences between similar roles and the career path opportunities within the industry can help candidates make informed decisions about their career growth and development.
📝 Sample Projects
- Planning and executing a successful trade show, including booth design, staffing, and lead generation strategies.
- Developing and implementing a training program for Brand Ambassadors, including virtual and in-person components, to improve event performance and customer satisfaction.
- Analyzing event effectiveness and making data-driven recommendations to optimize future events and improve ROI.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Field Marketing Manager role at Express Flooring.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the events and experience team?
- How does Express Flooring support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Express Flooring measure the success of its events, and what metrics are most important?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make informed decisions about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant event planning and management experience, as well as any transferable skills from other roles.
- Write a cover letter expressing your enthusiasm for event management and your fit with Express Flooring's company culture.
- Prepare examples of successful events you've planned and executed, as well as any challenges you've faced and how you overcame them.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
