Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Wild Fork Foods

🔹 Location: Mount Vernon, New York

🔹 Job Type: Full-time, On-site

🔹 Category: Retail

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Southern California)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing grassroots marketing programs to drive traffic to stores and local ecommerce.
• Collaborating with operations and marketing teams to identify community opportunities for customer acquisition.
• Analyzing performance data to optimize marketing efforts and maximize ROI.
• Building and maintaining relationships with local community groups, schools, and other organizations.
• Working in a fast-paced, retail environment with a focus on building a nationally known brand.

ASSUMPTION: This role requires a strategic, analytic mindset with a passion for food and experience in driving foot traffic to retail store locations. The ideal candidate will be comfortable working in a fast-paced environment and making quick adjustments to plans as needed.

📋 Key Responsibilities

✅ Develop and execute grassroots marketing programs to drive traffic to stores and local ecommerce.

✅ Collaborate with operations and marketing teams to identify community opportunities for customer acquisition.

✅ Design and implement test & learn programs to analyze results and optimize marketing efforts.

✅ Build and maintain relationships with local community groups, schools, and other organizations.

✅ Monitor and report on KPIs to track performance and ROI.

✅ Create and manage marketing budgets to ensure maximum ROI.

ASSUMPTION: This role requires a strong focus on data-driven decision making and a commitment to continuous improvement.

🎯 Required Qualifications

Education: BA or BS, ideally in business or marketing

Experience: 2-3 years of field marketing or outside sales experience in a data and results-driven environment

Required Skills:

• Strategic and analytic mindset
• Strength in analytics and data analysis
• Excellent communication skills, both verbal and written
• Excellent interpersonal and relationship-building skills
• Strong organizational skills and ability to collaborate effectively
• Passion for food and experience with cooking (strongly preferred)

Preferred Skills:

• Experience with event planning
• Familiarity with retail marketing
• Bilingual or multilingual skills (a plus)

ASSUMPTION: A background in marketing or a related field is strongly preferred for this role. Experience in the retail industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 including bonuses (based on experience and performance)

Benefits:

• 401(k) and 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Working Hours: Full-time, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. The actual salary may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically omnichannel retail (bricks and mortar, ecommerce, home delivery)

Company Size: Medium (501-1,000 employees)

Founded: 2017

Company Description:

• Wild Fork is a rapidly growing omnichannel retail business focused on selling high-quality meat and seafood at affordable prices.
• The company operates 60 stores across seven cities and plans to open many more soon.
• Wild Fork is committed to transforming the way people shop for and consume meat by controlling every step of the process from farm to fork.

Company Specialties:

• Retail marketing
• Ecommerce marketing
• Grassroots marketing
• Community partnerships

Company Website: http://wildforkfoods.com

ASSUMPTION: Wild Fork Foods is a growing company with a strong focus on building a best-in-class, nationally known brand. This role offers an exciting opportunity to make a significant impact on the company's success.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Market Leader and collaborates closely with Store Leaders and the Marketing Team.

Work Arrangement: On-site, with a focus on Southern California

Growth Opportunities:

• Potential to take on additional responsibilities as the company grows
• Opportunity to work on a variety of marketing initiatives and gain diverse experience
• Possibility to advance to a leadership role within the marketing department

ASSUMPTION: This role offers significant growth potential for the right candidate, as Wild Fork Foods continues to expand and build its brand.

🌍 Location & Work Environment

Office Type: Retail store environment with a focus on Southern California

Office Location(s): Mount Vernon, New York (with a focus on Southern California)

Geographic Context:

• Mount Vernon, New York is located in the New York City metropolitan area, offering easy access to cultural attractions, dining, and entertainment.
• Southern California offers a warm, Mediterranean climate and a diverse range of communities, from urban centers to coastal towns.

Work Schedule: Full-time, with a focus on events and community partnerships during evenings and weekends as needed

ASSUMPTION: This role requires a flexible schedule, with a willingness to work evenings and weekends as needed to attend events and community partnerships.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Market Leader and a member of the Marketing Team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation skills
• Communication and interpersonal skills
• Cultural fit with the company's mission and values

Application Tips:

• Highlight your experience with data-driven decision making and grassroots marketing initiatives.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration.

ATS Keywords: Field Marketing, Grassroots Marketing, Customer Acquisition, Data Analysis, Community Engagement, Retail Marketing, Test and Learn Programs, Food Passion, Sales

ASSUMPTION: Wild Fork Foods uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality: Wild Fork is committed to providing the highest quality meat and seafood at affordable prices.
• Innovation: The company is dedicated to transforming the way people shop for and consume meat by controlling every step of the process from farm to fork.
• Customer Focus: Wild Fork prioritizes the needs and preferences of its customers, striving to exceed expectations at every touchpoint.

Work Style:

• Fast-paced and dynamic, with a focus on continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and results-focused, with a commitment to maximizing ROI

Self-Assessment Questions:

• Do you have a strong passion for food and a commitment to quality?
• Are you comfortable working in a fast-paced, retail environment and making quick adjustments to plans as needed?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Wild Fork Foods values candidates who are passionate about food, committed to quality, and able to thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Working evenings and weekends as needed to attend events and community partnerships
• Managing a tight marketing budget and maximizing ROI
• Adapting to a fast-paced, retail environment with changing priorities and deadlines
• Building relationships with local community groups, schools, and other organizations

ASSUMPTION: These challenges require strong organizational skills, excellent communication and interpersonal skills, and a commitment to continuous improvement.

📈 Similar Roles Comparison

• This role is similar to a Field Marketing Manager or Grassroots Marketing Manager in other retail or consumer goods companies.
• However, Wild Fork Foods is a unique company with a focus on transforming the way people shop for and consume meat, offering a unique opportunity to make a significant impact on the company's success.
• Career paths in this role may include advancement to a leadership role within the marketing department or transition to a related role within the company.

ASSUMPTION: This role offers a unique opportunity to work for a growing company with a strong focus on building a best-in-class, nationally known brand.

📝 Sample Projects

• Developing and executing a grassroots marketing campaign to drive traffic to a new store opening
• Building and maintaining relationships with local community groups, schools, and other organizations to identify opportunities for customer acquisition
• Analyzing performance data to optimize marketing efforts and maximize ROI

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the next 6-12 months, and how can this role help address them?
• How does this role fit into the company's long-term growth plans?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions demonstrate your interest in the company's success and your commitment to making a significant impact on the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration.
• Research the company and industry to demonstrate your knowledge and enthusiasm for the opportunity.
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.