📌 Core Information
🔹 Job Title: Field Marketing Manager, ASEAN (Singapore Based)
🔹 Company: Verkada
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing & Sales
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Acting as the primary local representative for marketing in the ASEAN region
- Developing and planning the overall regional marketing plan to meet customer and revenue objectives
- Executing best-in-class region and local language campaigns, both direct and with partners
- Driving local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
- Closely tracking budgets, lead flow and follow-up, and results against goals
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to define marketing strategies and tactics for the ASEAN region.
📋 Key Responsibilities
✅ Act as the primary local representative for marketing in your region
✅ Develop and plan the overall regional marketing plan to meet customer, demand generation, growth, and revenue objectives for your region
✅ Execute best-in-class region and local language campaigns, both direct and with partners
✅ Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
✅ Advise the corporate and in theatre demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
✅ Work with top partners to develop their overall marketing and customer engagement approach
✅ Closely track budgets, lead flow and follow-up, and results against goals
ASSUMPTION: This role involves a high degree of collaboration with sales, external influencers, channel partners, and marketing peers to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of marketing and demand generation experience, preferably in B2B with a fast-growing tech company
Required Skills:
- Proven ability to act as an advisor and peer with sales leadership
- Proven track record executing innovative and multi-part event and demand generation programs
- Experience using data and metrics to drive improvements
- Passion to provide the best, most innovative security solutions to businesses around the world
- Ability to work in office with the team and travel as needed
- Do whatever it takes attitude
Preferred Skills:
- Fluency in local languages (e.g., Mandarin, Bahasa Indonesia, Vietnamese)
- Experience working in the ASEAN region
ASSUMPTION: Fluency in local languages and experience working in the ASEAN region would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: SGD 150,000 - 200,000 per annum (Estimated, based on industry standards for a senior marketing role in Singapore)
Benefits:
- Healthcare programs that can be tailored to meet personal health and financial well-being needs
- Medical, optical, dental, and hospital coverage
- Paid parental leave policy and fertility benefits
- Life and Disability coverage
- Time off to relax and recharge through paid holidays, firmwide extended holidays, flexible PTO, and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy meals provided daily
- Commuter benefits
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Singapore. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Verkada operates in the Software Development industry, focusing on cloud-based B2B physical security solutions.
Company Size: Verkada has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured yet agile work environment, with opportunities for growth and collaboration.
Founded: 2016, with headquarters in San Mateo, California, and offices across three continents.
Company Description:
- Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace, and intercoms — integrated with a single cloud-based software platform.
- The company aims to provide real-time insight into physical environments, enabling organizations to take immediate action to minimize security risks, workplace frustrations, and costly inefficiencies.
- Verkada has expanded rapidly, with over 30,000 customers across 70+ countries worldwide, including 82 companies in the Fortune 500.
Company Specialties:
- Security
- Physical security
- IoT
- Computer vision
- Access control
- Sensors
- Intrusion
- VMS
- AI
- Alarms
- Video security
Company Website: https://www.verkada.com/
ASSUMPTION: Verkada's focus on cloud-based B2B physical security solutions sets it apart in the market, offering applicants a unique opportunity to work in an innovative and growing industry.
📊 Role Analysis
Career Level: Senior Marketing Manager
Reporting Structure: This role reports directly to the Regional Marketing Director and works closely with the JAPAC Demand Gen Hub and local sales teams.
Work Arrangement: On-site, with flexibility for remote work as needed. The role requires travel to attend events, meet with partners, and visit customers.
Growth Opportunities:
- Progression to a regional marketing leadership role, as the company continues to expand in the ASEAN region.
- Expanding the scope of responsibilities to include additional markets or product lines.
- Developing expertise in cloud-based physical security solutions and becoming a thought leader in the industry.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success in the ASEAN region.
🌍 Location & Work Environment
Office Type: Verkada's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 406 E 3rd Ave, San Mateo, California 94401, US (Headquarters); 207 Old Street, 17th Floor, The Bower, London, England EC1V 9NR, GB (EMEA Headquarters); 801 Barton Springs Rd, 9F, Austin, Texas 78704, US (Americas Headquarters); and other global offices.
Geographic Context:
- Singapore is a global hub for technology, finance, and business, with a multicultural population and a strong focus on innovation and entrepreneurship.
- The city-state has a tropical rainforest climate, with hot and humid weather year-round.
- Singapore offers a high quality of life, with excellent healthcare, education, and infrastructure.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed. The role may require occasional travel to attend events, meet with partners, and visit customers.
ASSUMPTION: Working in Singapore offers applicants the opportunity to live and work in a dynamic, multicultural city with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Regional Marketing Director
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and management
- Budgeting and financial management
- Stakeholder management and collaboration
- Data-driven decision making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Demonstrate your understanding of the ASEAN market and physical security industry trends.
- Prepare examples of successful marketing campaigns you've executed in the past, focusing on strategy, execution, and results.
- Research Verkada's products and competitors to show your familiarity with the company and its offerings.
ATS Keywords: Marketing strategy, campaign execution, budget management, stakeholder collaboration, data-driven decision making, ASEAN market, physical security industry
ASSUMPTION: Verkada's recruitment process is designed to assess candidates' strategic thinking, creativity, and ability to work collaboratively in a fast-paced, dynamic environment.
🛠️ Tools & Technologies
- Salesforce.com
- Marketo/Hubspot
- Event and campaign management tools (e.g., Cvent, Bizzabo)
- Social media platforms and monitoring tools (e.g., Hootsuite, Sprout Social)
- Customer reference management tools (e.g., Allocadia, Asana)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Verkada provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Scalability
- Innovation
- Customer-centricity
- Collaboration
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and resilient
- Customer-centric and customer-focused
Self-Assessment Questions:
- How do you approach defining and executing a regional marketing strategy for a fast-growing tech company?
- Can you provide an example of a successful marketing campaign you've executed in a multicultural, multilingual region?
- How do you balance the need for data-driven decision making with the need for creativity and innovation in marketing?
ASSUMPTION: Verkada values candidates who are strategic thinkers, creative problem solvers, and effective communicators, with a strong customer focus and a collaborative work style.
⚠️ Potential Challenges
- The fast-paced, dynamic nature of the role may require candidates to adapt quickly to changing priorities and workloads.
- The need to balance regional marketing strategies with global marketing objectives may present challenges in terms of alignment and collaboration.
- The role may require occasional travel to attend events, meet with partners, and visit customers, which may impact work-life balance.
- The competitive nature of the physical security industry may present challenges in terms of market share and customer acquisition.
ASSUMPTION: These challenges can be mitigated through effective communication, collaboration, and time management, as well as a strong focus on customer-centricity and innovation.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique opportunity to define and execute regional marketing strategies for a fast-growing tech company in the ASEAN region.
- Unlike other marketing roles, this position requires a strong understanding of the physical security industry and the unique challenges and opportunities presented by the ASEAN market.
- Career progression in this role may follow a path similar to other senior marketing roles, with the potential to advance to regional marketing leadership or other senior marketing positions within the company.
ASSUMPTION: This role offers a unique opportunity for candidates with relevant marketing experience and a strong interest in the physical security industry to make a significant impact on the company's success in the ASEAN region.
📝 Sample Projects
- Developing and executing a regional marketing plan to launch a new product line in the ASEAN market
- Collaborating with local partners to execute co-branded marketing campaigns and events
- Conducting market research and analysis to identify trends and opportunities in the ASEAN physical security market
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, as well as the opportunity to make a significant impact on the company's success in the ASEAN region.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans for the ASEAN region?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing employees?
- What are the key challenges and opportunities facing the company in the ASEAN physical security market?
- How does the company approach collaboration and communication with its global marketing teams?
ASSUMPTION: These key questions help candidates assess the fit of the role and the company with their personal and professional goals, as well as the opportunities and challenges presented by the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on regional marketing strategy, campaign execution, and data-driven decision making.
- Prepare examples of successful marketing campaigns you've executed in the past, focusing on strategy, execution, and results.
- Research Verkada's products, competitors, and the physical security industry to demonstrate your familiarity with the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
