📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: SQUIRE
🔹 Location: New York, NY & Austin, TX
🔹 Job Type: Full-Time Exempt
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with up to 35% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing field marketing strategies to drive qualified pipeline and brand awareness
- Planning, managing, and executing events and community engagements tailored to barbers and industry partners
- Building and operationalizing scalable processes to support business growth
- Collaborating cross-functionally with Sales, Customer Success, Finance, Analytics, and Marketing teams
- Analyzing and optimizing field marketing performance using data-driven insights
ASSUMPTION: This role requires a strategic yet hands-on marketer with a strong background in field marketing, event planning, and data analysis. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with various teams to drive growth and improve marketing programs.
📋 Key Responsibilities
✅ Design and execute field marketing strategies that generate net-new leads, engage existing customers and leads, accelerate pipeline development, and drive revenue growth
✅ Plan, manage, and execute events and community engagements specifically tailored to barbers and key industry partners in high-priority markets
✅ Build and operationalize scalable processes that enable SQUIRE’s field marketing programs to grow alongside the business
✅ Develop and launch high-impact field initiatives that accelerate the buyer’s journey and influence conversion at every stage of the product-led and sales-led funnels
✅ Manage end-to-end event execution, including strategy development, goal setting, content creation, event messaging and promotion, signage, giveaways, vendor management, contract negotiation, site selection, registration, agenda planning, staffing, on-site logistics, travel, and food & beverage coordination
✅ Maintain and organize event and campaign documentation, including budgets, project calendars, checklists, decks for leadership teams, run-of-show documents, and production schedules to ensure seamless execution and accountability
✅ Conduct monthly budget reviews and ROI reporting, adjusting strategies and resource allocations based on data-driven insights to optimize field marketing event performance
✅ Coordinate program execution in close collaboration with Sales and Customer Success stakeholders, ensuring full alignment with pipeline goals
✅ Establish and nurture strategic partnerships that expand brand presence and influence in high-priority markets
✅ Track, measure, and analyze field program performance, using data-driven insights to optimize strategies, improve lead quality, and maximize ROI. Lead post-event campaign analysis – delivering actionable insights and recommendations to Sales, Customer Success, and Marketing teams for continuous improvement
✅ Partner with brand, product, and customer lifecycle marketing on field marketing efforts, ensuring all programs are relevant, culturally aligned, community-focused, and impactful for the barber community. Share industry trends, competitor insights, and customer needs based on field marketing event learnings.
ASSUMPTION: This role requires a strong understanding of the barber industry, its trends, and customer needs. The ideal candidate will be able to leverage this knowledge to create targeted, effective marketing strategies and events that resonate with barbers and industry partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in field marketing/demand generation, with a proven track record of driving growth through in-person events and event planning
Required Skills:
- Proficient in planning, forecasting, and managing field marketing budgets that align with business objectives
- Strong project management skills with the ability to prioritize core initiatives based on expected ROI and performance
- Brings sharp attention to detail, strong organizational skills, and a proactive mindset to every project
- Innovative, resourceful, and always thinking strategically to stay ahead of challenges and opportunities
- Experience and working knowledge of Martech tools like Customer.io, Braze, Iterable, and Salesforce, and other marketing technology platforms
- Demonstrated success in building scalable field marketing campaigns and events in partnership with MarOps, RevOps, Analytics, Finance, Sales, Customer Success, Brand, and Product teams
- Strong problem-solving mindset and analytical approach, with a focus on testing and learning
- Excellent written and verbal communication skills
- Demonstrates agility and resilience in a rapidly changing company culture
- Energetic, enthusiastic, and highly collaborative team player
Preferred Skills:
- Experience working in B2B software or high-growth environments
- Fluency in Spanish or another language relevant to the barber community
ASSUMPTION: The ideal candidate will have a strong background in field marketing, event planning, and data analysis, with a proven track record of driving growth and improving marketing programs. Experience working in the barber industry or with Martech tools is a plus.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 per year
Benefits:
- New hire equity grant
- 100% employer-paid medical, dental, and vision insurance for you and your dependents
- 401K plan with non-elective employer contribution
- Generous PTO and Paid Parental Leave policies
Working Hours: Full-time (40 hours per week) with up to 35% travel
ASSUMPTION: The salary range provided is based on industry standards for field marketing managers with 5-10 years of experience. Benefits are competitive and designed to support the well-being of employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, barbershop management platform)
Company Size: 201-500 employees (mid-sized company)
Founded: 2015 (10 years in business)
Company Description:
- SQUIRE is the world’s leading and fastest-growing software technology platform for barbershops, a hundred-billion-dollar global industry
- Provides a one-stop solution that helps small business entrepreneurs run and grow their businesses
- Also serves as a booking engine that connects people with great barbers nationwide
Company Specialties:
- Barbershop management software
- Booking platform for barber services
- Customer relationship management for barbers
Company Website: getsquire.com
ASSUMPTION: SQUIRE is a well-established company in the barbershop management software industry, with a strong focus on providing a comprehensive solution for barbers and their customers. The company's size and experience make it an attractive option for job seekers looking to join a mid-sized, growth-oriented organization.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with significant impact on business growth and strategy
Reporting Structure: Reports directly to the Sr. Director, Demand Generation
Work Arrangement: On-site with up to 35% travel (primarily for events and client meetings)
Growth Opportunities:
- Potential to expand the role's scope and responsibilities as the company grows
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to transition into a leadership role or take on additional responsibilities as the company expands its marketing team
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to make a substantial impact on the company's marketing efforts and overall business strategy.
🌍 Location & Work Environment
Office Type: Urban office environments in New York, NY, and Austin, TX
Office Location(s): 216 Bowery, 3rd Floor, New York, NY 10002, US & Austin, TX
Geographic Context:
- New York, NY: Vibrant, multicultural city with a strong barber community and numerous networking opportunities
- Austin, TX: Growing tech hub with a thriving startup scene and a diverse population
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely when needed
ASSUMPTION: The office locations and work schedule offer a good balance between collaboration and flexibility, allowing employees to work efficiently and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Sr. Director, Demand Generation
- On-site or virtual interview with the Sr. Director, Demand Generation and other members of the marketing team
- Final interview with the VP of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Event planning and execution experience
- Data analysis and reporting skills
- Collaboration and communication skills
- Industry knowledge and understanding of the barber community
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your event planning and execution experience, as well as any relevant industry knowledge or insights
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and collaboration
- Research SQUIRE's company culture and be prepared to discuss how your values align with the company's mission and values
ATS Keywords: Field Marketing, Demand Generation, Event Planning, Budget Management, Project Management, Analytics, CRM Tools, Martech Tools, Lead Generation, Pipeline Acceleration, Customer Engagement, Strategic Partnerships, Data-Driven Insights, Communication Skills, Collaboration, Barber Industry, Barbershop Management Software
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, event planning experience, data analysis skills, and cultural fit with the company. Applicants should focus on demonstrating their relevant experience and skills and preparing for behavioral interview questions.
🛠️ Tools & Technologies
- Customer.io, Braze, or Iterable (marketing automation tools)
- Salesforce (CRM)
- Microsoft Office Suite (project management and documentation)
- Event planning and management software (e.g., Cvent, Bizzabo, or Allie.ai)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)
ASSUMPTION: The tools and technologies listed are commonly used in field marketing and demand generation roles. Candidates should have experience with at least some of these tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of barbers and their customers
- Innovative: Continuously seek new ways to improve and expand our offerings
- Collaborative: Work together to achieve common goals and drive success
- Data-driven: Use data and analytics to inform decision-making and optimize performance
Work Style:
- Fast-paced and dynamic, with a focus on growth and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance
- Customer-focused, with a deep understanding of the barber industry and its customers
Self-Assessment Questions:
- How do your personal values align with SQUIRE's company values, particularly in the context of this role?
- How do you approach building and maintaining strategic partnerships with industry partners and customers?
- How do you balance data-driven decision-making with a customer-centric focus in your marketing strategies?
ASSUMPTION: SQUIRE values candidates who are customer-centric, innovative, collaborative, and data-driven. Applicants should be prepared to discuss how their personal values align with the company's mission and values and how they approach building strategic partnerships, balancing data-driven decision-making with a customer-centric focus.
⚠️ Potential Challenges
- Managing a high volume of events and campaigns simultaneously, requiring strong project management skills and attention to detail
- Working with a diverse range of stakeholders, including barbers, industry partners, and internal teams, requiring excellent communication and collaboration skills
- Adapting to a fast-paced, dynamic work environment with a focus on growth and continuous improvement
- Travel requirements (up to 35%) for events and client meetings
- Balancing the need for data-driven decision-making with a customer-centric focus in marketing strategies
ASSUMPTION: The role of Field Marketing Manager at SQUIRE presents several challenges, including managing a high volume of events and campaigns, working with diverse stakeholders, and adapting to a fast-paced work environment. Candidates should be prepared to discuss how they approach these challenges and how their skills and experience make them well-suited to the role.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Manager: Field Marketing Manager focuses more on strategy, planning, and optimization, while Event Manager is more focused on day-to-day event execution and logistics
- Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving qualified pipeline and lead generation, but Field Marketing Manager is more focused on in-person events and customer engagement, while Demand Generation Manager is more focused on digital channels and online lead generation
- Career Path: Field Marketing Manager can lead to roles such as Senior Field Marketing Manager, Director of Field Marketing, or other senior marketing leadership positions, as well as potential transitions into sales, customer success, or product management roles
ASSUMPTION: The role of Field Marketing Manager at SQUIRE is similar to other field marketing and demand generation roles, with a focus on in-person events and customer engagement. However, the specific responsibilities and requirements of the role may vary depending on the company's size, industry, and growth stage.
📝 Sample Projects
- Planning and executing a series of regional field events to drive brand awareness and generate leads in high-priority markets
- Developing and launching a strategic partnership with a key industry player to expand brand presence and influence in target markets
- Analyzing and optimizing the performance of field marketing programs to improve lead quality and maximize ROI
ASSUMPTION: The sample projects listed are representative of the types of initiatives a Field Marketing Manager at SQUIRE might work on. However, the specific projects and priorities may vary depending on the company's current goals, market conditions, and other factors.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the field marketing team, and how can this role help address them?
- How does the company plan to support the growth and expansion of the field marketing team in the coming years?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams and stakeholders?
- How does the company measure the success of field marketing programs, and what key performance indicators (KPIs) are most important?
- What are the company's plans for expanding its presence in the barber industry, and how can this role contribute to that growth?
ASSUMPTION: The interview questions listed are designed to help candidates better understand the role's priorities, the company's growth plans, and the opportunities for collaboration and professional development. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on event planning, field marketing, and data analysis
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and collaboration
- Research SQUIRE's company culture and be prepared to discuss how your values align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
