Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Sysdig

🔹 Location: Raleigh, NC & San Francisco, CA

🔹 Job Type: Regular - Full Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing regional marketing programs to drive brand awareness and demand across the U.S. and Canada.
• Planning and managing regional events, roadshows, and joint partner events.
• Collaborating with the North American sales team to align marketing campaigns with regional goals and pipeline objectives.
• Executing ABM programs and territory demand generation to meet pipeline and revenue targets using a data-driven approach.
• Working with tech and resell partners on joint marketing initiatives to expand reach and drive pipeline.

ASSUMPTION: This role requires a strong understanding of field marketing strategies, particularly in the SaaS, cloud, or cybersecurity industries. A successful candidate will have experience in demand generation, intent data, ABM, and event execution.

📋 Key Responsibilities

✅ Report to the Director, AMER Field Marketing, and develop regional marketing programs to drive brand awareness and demand across the U.S. and Canada.

✅ Plan and manage regional events, roadshows, and joint partner events to engage enterprise target and customer accounts.

✅ Collaborate with the North American sales team to align marketing campaigns with regional goals and pipeline objectives.

✅ Execute ABM programs and territory demand generation to meet pipeline and revenue targets using a data-driven approach.

✅ Work with tech and resell partners on joint marketing initiatives to expand reach and drive pipeline.

✅ Manage budgets, vendors, and campaign tracking.

✅ Monitor and optimize campaign performance for ROI and pipeline contribution.

✅ Coordinate with LDRs/SDRs and sales to align on lead flow and conversion.

✅ Communicate program status, results, and next steps with marketing and sales teams.

ASSUMPTION: This role requires strong project management skills, the ability to plan, prioritize, and manage tasks effectively, and the ability to think strategically while actively managing and implementing plans.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 4+ years of experience in field marketing within SaaS, cloud, or cybersecurity.

Required Skills:

• Proven experience with the demand funnel, intent data, ABM, and event execution.
• Strong ability to collaborate, build partnerships, create compelling business cases, and lead effective planning.
• Hands-on experience with marketing automation tools (Marketo) and CRM (Salesforce).

Preferred Skills:

• Experience with cloud and cybersecurity industries.
• Fluency in Spanish or French.

ASSUMPTION: While not explicitly stated, experience with cloud and cybersecurity industries, as well as fluency in additional languages, could provide a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: The U.S. annual on target earnings (OTE) range for this full-time position is between $122,000 and $168,300 USD/year. Actual offers may be higher or lower than this range based on a variety of factors, including your work location, job-related experience, and education.

Benefits:

• Extra days off to prioritize your well-being
• 401(k) Retirement Savings Plan with a 3% company match
• Maternity and Parental Leave
• Mental health support for you and your family through the Modern Health app
• Full health benefits package for you and your family

Working Hours: Full-time position with a hybrid work arrangement, requiring on-site presence in Raleigh, NC or San Francisco, CA.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role in the United States. The actual offer may vary based on the candidate's experience, location, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Sysdig operates in the cloud and cybersecurity industries, focusing on stopping attacks in real-time by instantly detecting changes in cloud security risk with runtime insights and open-source Falco.

Company Size: Sysdig is a mid-sized company with 501-1,000 employees, providing a supportive work environment with opportunities for growth and collaboration.

Founded: Sysdig was founded in 2013, with a mission to lead cloud security globally.

Company Description:

• Sysdig is an international company that values diversity and fosters an inclusive environment across remote teams.
• The company has been recognized as a \"Best Places to Work\" by Inc, the San Francisco Business Time, and Built In, with recognitions ranging from \"Best Benefits\" to a \"Best Company for Happiness\".
• Sysdig is committed to delivering value to customers and appreciates diverse opinions and open dialogue to spur ideas.

Company Specialties:

• DevOps
• Kubernetes
• Containers
• Security
• Cybersecurity
• Compliance
• Vulnerability Management
• Image Scanning
• Threat Prevention
• cloud security
• container security
• CSPM
• CWPP
• CDR
• Cloud detection and response
• CNAPP
• and cloud native application protection

Company Website: sysdig.com

ASSUMPTION: Sysdig's focus on cloud and cybersecurity, along with its commitment to fostering an inclusive work environment, makes it an attractive option for candidates seeking a dynamic and supportive workplace.

📊 Role Analysis

Career Level: This role is at the mid-level of the career ladder, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Field Marketing Manager reports directly to the Director, AMER Field Marketing.

Work Arrangement: This role operates on a hybrid work arrangement, requiring on-site presence in Raleigh, NC or San Francisco, CA.

Growth Opportunities:

• As Sysdig continues to grow, there may be opportunities for the Field Marketing Manager to take on more responsibilities or move into a leadership role.
• The company's focus on customer success and employee development provides ample opportunities for professional growth.

ASSUMPTION: While not explicitly stated, Sysdig's commitment to employee development and growth suggests that there may be opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Sysdig has offices in Raleigh, NC and San Francisco, CA, with a hybrid work arrangement.

Office Location(s): 135 Main Street, 21st Floor, San Francisco, California 94105, US & 1001 Winstead Dr. 505, Cary, NC 27513, US

Geographic Context:

• Raleigh, NC is the capital of North Carolina and the second-largest city in the state, known for its technology industry and high quality of life.
• San Francisco, CA is a major city on the West Coast, known for its vibrant culture, diverse population, and strong tech industry.

Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence in Raleigh, NC or San Francisco, CA.

ASSUMPTION: The hybrid work arrangement provides flexibility for employees, allowing them to balance their work and personal lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the director

Key Assessment Areas:

• Marketing strategy and planning
• Event management and execution
• Collaboration and communication skills
• Data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your experience with field marketing, demand generation, intent data, ABM, and event execution.
• Demonstrate your ability to collaborate, build partnerships, and create compelling business cases.
• Showcase your hands-on experience with marketing automation tools (Marketo) and CRM (Salesforce).

ATS Keywords: Field Marketing, SaaS, Cloud, Cybersecurity, Demand Funnel, Intent Data, ABM, Event Execution, Project Management, Collaboration, Marketing Automation, CRM

ASSUMPTION: Sysdig's interview process is designed to assess the candidate's skills and fit for the role, with a focus on marketing strategy, event management, collaboration, and data-driven decision-making.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies will be beneficial for the successful candidate.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Collaborative
• Accountable

Work Style:

• Data-driven
• Strategic
• Adaptable
• Collaborative
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working with data to inform your decisions?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you committed to fostering an inclusive work environment?

ASSUMPTION: Sysdig values candidates who are data-driven, strategic, adaptable, collaborative, and results-oriented, with a strong commitment to fostering an inclusive work environment.

⚠️ Potential Challenges

• The hybrid work arrangement may require frequent travel between Raleigh, NC and San Francisco, CA.
• The role may involve working with tight deadlines and managing multiple projects simultaneously.
• The company's rapid growth may present challenges in terms of keeping up with changing priorities and expectations.
• The competitive nature of the cloud and cybersecurity industries may require continuous learning and adaptation.

ASSUMPTION: While Sysdig offers a supportive work environment, the role may present challenges related to travel, workload, growth, and industry competition.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position places a greater emphasis on data-driven decision-making and collaboration with cross-functional teams.
• In the cloud and cybersecurity industries, Sysdig's focus on real-time cloud security sets it apart from competitors.
• Career-wise, this role offers opportunities for growth and advancement within the company, as well as the potential to transition into a leadership role.

ASSUMPTION: This role differs from similar positions in its emphasis on data-driven decision-making, collaboration, and Sysdig's unique focus on real-time cloud security. Career-wise, the role offers opportunities for growth and advancement within the company.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive brand awareness and demand in a specific geographic area.
• Planning and managing a regional event or roadshow, including vendor management, logistics, and on-site execution.
• Collaborating with the sales team to align marketing campaigns with regional goals and pipeline objectives, resulting in a significant increase in qualified leads.

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute marketing campaigns, manage events, and collaborate with cross-functional teams to achieve specific goals.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven marketing and how this role fits into that strategy?
• How does Sysdig support the growth and development of its employees, particularly in the marketing department?
• Can you provide an example of a successful field marketing campaign that Sysdig has executed in the past, and what made it successful?
• How does Sysdig collaborate with its partners to expand reach and drive pipeline?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to assess the company's approach to data-driven marketing, employee growth and development, successful marketing campaigns, partner collaboration, and role priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.lever.co/sysdig/bf9404be-9282-47bb-a91b-1577d1837860
• Tailor your resume and cover letter to highlight your experience with field marketing, demand generation, intent data, ABM, and event execution.
• Prepare for your interviews by researching Sysdig's approach to data-driven marketing, employee growth and development, successful marketing campaigns, partner collaboration, and role priorities.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.