📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time, Hybrid (3 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing targeted marketing initiatives to enhance customer engagement and accelerate business pipeline growth
- Collaborating with sales teams, regional field marketers, and GTM stakeholders to align marketing efforts with business objectives
- Managing campaigns, events, and partnerships to attract and convert SMB/Commercial buyers
- Leveraging data-driven insights to refine campaigns and optimize performance
ASSUMPTION: This role requires a strong understanding of SMB/C buyer behaviors and exceptional cross-functional collaboration skills to create valuable, trust-building experiences that foster meaningful customer connections.
📋 Key Responsibilities
✅ Develop and implement ABM, direct mail, and digital scale event programs across multiple sales segments, including Small Business and Commercial segments
✅ Partner closely with SMB/Commercial sales teams to support demand driving efforts, identify high-potential accounts, and align marketing initiatives for maximum impact
✅ Effectively coordinate multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes
✅ Thrive in a fast-paced environment, adjusting strategies as business needs evolve while proactively identifying new opportunities
✅ Leverage partnerships and co-marketing opportunities to expand reach and engagement in SMB segments
✅ Create and execute strategies to improve marketing funnel velocity and conversion rates, working closely with business development teams to drive measurable pipeline results
✅ Plan and manage end-to-end digital and scale events, ensuring seamless execution, alignment with goals, and high ROI
✅ Identify and implement innovative data-driven approaches to accelerate growth
✅ Serve as a key connector between marketing and business development, ensuring alignment, communication, and seamless execution of shared objectives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple campaigns and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in supporting field marketing-driven pipeline in a similar role for 7-10 years
Required Skills:
- Exceptional skills in cross-functional collaboration, stakeholder engagement, and influencing key business partners
- Excellent organizational and project management skills
- Ability to navigate a dynamic, high-growth environment while delivering impactful results
Preferred Skills:
- Experience in the SaaS or technology sector, with a focus on SMB/Commercial markets
- Awareness of conversion rate optimization (CRO) to analyze, refine, and accelerate pipeline performance at every stage of the buyer journey
ASSUMPTION: While a Bachelor's degree is required, relevant work experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $149,600 - $215,050 USD per year
Benefits:
- Multiple options for dental, medical, vision, disability, and life insurances
- Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement requiring an in-office presence 3 days/week (Tuesday-Thursday)
ASSUMPTION: The salary range provided is based on industry standards for a Field Marketing Manager role in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on customer experience (CX) and employee experience (EX) software
Company Size: 5,001-10,000 employees, providing a large, diverse work environment with ample opportunities for growth and collaboration
Founded: 2010, with a history of steady growth and expansion into global markets
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
- Over 72,000 companies, including industry leaders like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' CX and EX software to fuel customer loyalty and service efficiency
- Freshworks is committed to providing equal opportunity for all employees, fostering a diverse and inclusive work environment
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: https://www.freshworks.com/
ASSUMPTION: Freshworks' commitment to providing exceptional customer and employee experiences drives its focus on CX and EX software solutions.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Head of Field Marketing and works closely with sales teams, regional field marketers, and GTM stakeholders
Work Arrangement: Hybrid, with an in-office presence required 3 days/week (Tuesday-Thursday)
Growth Opportunities:
- Expanding skills and expertise within the marketing department
- Transitioning to a leadership or management role within marketing or a related function
- Exploring opportunities in other departments, such as sales, product, or customer success
ASSUMPTION: The hybrid work arrangement provides flexibility while ensuring collaboration and engagement with the team and broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 2950 S Delaware St, Suite 201, San Mateo, California 94403, US
Geographic Context:
- The San Francisco Bay Area offers a diverse and vibrant culture, with numerous attractions, restaurants, and outdoor activities
- The area is home to a thriving tech industry, providing ample opportunities for professional growth and networking
- San Mateo is conveniently located near major transportation hubs, making it easily accessible from other parts of the Bay Area
Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement requiring an in-office presence 3 days/week (Tuesday-Thursday)
ASSUMPTION: The San Francisco Bay Area offers a dynamic and innovative work environment, with a strong focus on technology and entrepreneurship.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR
- In-depth behavioral and skills-based interview with the hiring manager and potential team members
- Final interview with the Head of Field Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and stakeholder engagement
- Project management and organizational skills
- Data-driven decision-making and analytics
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on field marketing and pipeline growth
- Tailor your cover letter to demonstrate your understanding of Freshworks' mission and values, and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research Freshworks' products, customers, and industry to show your enthusiasm and commitment to the company's success
ATS Keywords: Field Marketing, Customer Engagement, Pipeline Growth, Project Management, Cross-Functional Collaboration, Sales Partnership, Event Management, Data-Driven Insights, Conversion Rate Optimization, Agility, Innovation, Stakeholder Engagement, SaaS, High-Growth Environment, Account-Based Marketing, Digital Campaigns
ASSUMPTION: Freshworks uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Event management platforms (e.g., Eventbrite, Cvent)
- Data analytics and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not required but can be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and results-oriented
- Adaptable and agile
Self-Assessment Questions:
- Do you have a proven track record of driving pipeline growth through targeted marketing initiatives?
- Are you comfortable working in a fast-paced, dynamic environment and adjusting strategies as business needs evolve?
- Do you thrive in a collaborative, cross-functional work environment and enjoy partnering with various stakeholders to achieve shared objectives?
ASSUMPTION: Freshworks values a strong cultural fit and seeks candidates who align with its mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines effectively in a fast-paced environment
- Navigating a dynamic, high-growth organization and adapting to changing business needs
- Balancing the demands of in-office work with remote work and maintaining productivity and engagement
- Building and maintaining strong relationships with sales teams, regional field marketers, and GTM stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Field Marketing Manager roles in other organizations may have different reporting structures, team sizes, or marketing budgets, but the core responsibilities and required skills remain similar
- Field Marketing Manager roles in the technology or SaaS industry may require a deeper understanding of specific verticals or customer segments
- Career progression in field marketing may involve transitioning to leadership or management roles, or exploring opportunities in related functions such as demand generation or product marketing
ASSUMPTION: While the specific details of Field Marketing Manager roles may vary, the core responsibilities and required skills remain consistent across industries and organizations.
📝 Sample Projects
- Developing and executing an ABM campaign to target high-potential SMB accounts and drive pipeline growth
- Planning and managing a large-scale digital event, such as a virtual conference or webinar, to engage and educate customers and prospects
- Collaborating with sales teams to identify high-potential accounts and develop targeted marketing initiatives to accelerate pipeline growth
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Field Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the SMB/Commercial segment, and how this role fits into that strategy?
- How does the Field Marketing team collaborate with sales teams, and what are the key priorities for this role in the first 90 days?
- What are the most significant challenges facing the SMB/Commercial segment, and how can this role help address them?
- How does Freshworks support the growth and development of its Field Marketing team members, and what opportunities exist for career progression within the marketing department or the broader organization?
- What is the work environment like, and how does the hybrid work arrangement support collaboration and engagement among team members?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements, with a focus on field marketing and pipeline growth
- Write a cover letter that demonstrates your understanding of Freshworks' mission and values, and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research Freshworks' products, customers, and industry to show your enthusiasm and commitment to the company's success
- Follow up with the hiring manager or HR one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
