Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Syngenta Group

🔹 Location: Raipur, Chhattisgarh, India

🔹 Job Type: Full-time

🔹 Category: Agriculture

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing business plans to meet financial objectives
• Developing collaborative partnerships with growers and channel partners
• Leading deployment of divisional crop campaign strategies
• Driving campaign management processes for quick establishment and achievement of peak sales

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution to drive business growth in the assigned business area.

📋 Key Responsibilities

✅ Execute business plans to meet or exceed financial objectives

✅ Develop collaborative partnerships with growers and channel partners

✅ Lead deployment of divisional crop campaign strategy in assigned business area

✅ Drive the campaign management process (planning, execution, and review) to achieve quick establishment and achievement of peak sales of NPIs in 3 years while registering a growth in core brands

✅ Drive NPI pre-launch activities to build confidence with growers and channel partners through pre-launch demos and showcasing

✅ Deploy touchpoint strategy for respective division in discussion with DMM/HO Marketing to achieve best ROI of A&P and MDO budgets and quick awareness to conversion journey for NPIs and core brands

✅ Support strong business contribution and profitable growth through judicious use of people and financial resources available (TMs/MDOs)

ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management to ensure successful campaign execution and business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: Proven track record in sales and marketing management (minimum 3-4 years)

Required Skills:

• Sales and marketing principles, particularly around campaign management, grower, and channel management, and marketing communications
• Understanding of agri and rural marketing concepts and methods
• Understanding of grower/retailer behaviors
• Analytical skills to develop insights from campaign execution data points
• Proven influencing skills
• Proven track record in being a good team player and team management skills

Preferred Skills:

• Experience in managing campaigns and BTL touchpoints, launch of NPIs with retailers/growers
• Strong ability to understand customer needs, structure, and business drivers

ASSUMPTION: Candidates with experience in the agriculture industry or related sectors may have an advantage in understanding the unique challenges and opportunities of this role.

💰 Compensation & Benefits

Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Once a year full body check
• Competitive insurance scheme
• Employee assistance program
• Paid vacation of 30 days, 12 paid holidays, maternity and paternity leave, compassionate leaves
• Education assistance

Working Hours: Full-time (40 hours/week) with flexible working hours and the possibility of remote work for certain tasks

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Syngenta Group operates in the agriculture industry, focusing on crop protection and seeds. The global agriculture market is expected to reach $10.3 trillion by 2025, driven by factors such as population growth and increasing demand for food.

Company Size: Syngenta Group has over 56,000 employees in more than 90 countries, making it a large global organization. This size offers opportunities for career growth and exposure to diverse markets.

Founded: Syngenta Group was founded in 2000 through the merger of Novartis Agribusiness and Zeneca Agrochemicals. The company has since grown to become a global leader in agriculture technology.

Company Description:

• Syngenta Group is a global agriculture technology leader committed to transforming agriculture into a more sustainable, productive system to benefit society and the planet
• The company aims to help feed 10 billion people while reducing emissions and improving biodiversity
• Syngenta Group offers a wide range of products and services, including crop protection, seeds, and biotechnology

Company Specialties:

• Agribusiness
• Crop Protection
• Seeds
• Biotechnology
• Sustainable Agriculture

Company Website: www.syngenta.com

ASSUMPTION: Syngenta Group's focus on sustainability and innovation makes it an attractive employer for candidates interested in driving positive change in the agriculture industry.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management positions within the marketing function or other areas of the business.

Reporting Structure: The Field Marketing Manager reports directly to the Divisional Marketing Manager (DMM) and works closely with Business Managers (BMs), Territory Managers (TMs), and other sales team members within the respective division.

Work Arrangement: This is an on-site role based in Raipur, Chhattisgarh, India. However, there may be opportunities for remote work or hybrid arrangements for certain tasks.

Growth Opportunities:

• Progression into senior marketing roles within the company, such as Senior Marketing Manager or Marketing Director
• Expansion into other functional areas, such as sales management or business development
• International assignments, as Syngenta Group operates in over 90 countries

ASSUMPTION: Successful candidates in this role will have strong leadership skills and the ability to build effective relationships with stakeholders at various levels within the organization.

🌍 Location & Work Environment

Office Type: Syngenta Group's Raipur office is a modern, professional workspace with a collaborative and inclusive culture.

Office Location(s): Raipur, Chhattisgarh, India

Geographic Context:

• Raipur is the capital city of Chhattisgarh, a state in central India
• The city is known for its historical monuments, cultural heritage, and natural beauty
• Raipur has a humid subtropical climate, with hot summers and mild winters

Work Schedule: The work schedule for this role is full-time, with core hours from 9:00 AM to 5:30 PM, Monday through Friday. However, the role may require flexibility to accommodate business needs and campaign timelines.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines and achieve campaign objectives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other relevant stakeholders
• Background checks and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Understanding of the agriculture industry and relevant market trends
• Campaign management skills and experience
• Ability to build and maintain effective relationships with stakeholders
• Analytical skills and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the agriculture industry and Syngenta Group's mission and values
• Prepare examples of successful campaign management initiatives and their outcomes

ATS Keywords: Campaign Management, Grower Management, Channel Management, Marketing Communications, Agri Marketing, Retailer Management, Analytical Skills, Influencing Skills, Team Management, Customer Needs Understanding, Coordination, Leadership, Proactive Approach, Change Management

ASSUMPTION: Syngenta Group uses an Applicant Tracking System (ATS) to manage job applications, so it is essential to include relevant keywords in your resume to increase the chances of being shortlisted.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Campaign management software (e.g., Marketo, Salesforce Marketing Cloud)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in using relevant tools and technologies is essential for successful campaign management and execution.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve common goals
• Innovation: Embracing new ideas and approaches to drive progress
• Sustainability: Committed to creating a positive impact on the environment and society
• Integrity: Upholding the highest ethical standards in all actions and decisions

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and stakeholder management
• Focus on results and achieving campaign objectives

Self-Assessment Questions:

• How do you approach building and maintaining effective relationships with stakeholders?
• Can you provide an example of a successful campaign you managed, and how you overcame any challenges?
• How do you stay organized and manage your time effectively in a fast-paced environment?

ASSUMPTION: Candidates who align with Syngenta Group's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple stakeholders with varying priorities and expectations
• Balancing strategic planning with hands-on execution to meet campaign objectives
• Adapting to a dynamic and fast-paced work environment
• Developing and maintaining a strong understanding of the agriculture industry and relevant market trends

ASSUMPTION: Successful candidates in this role will be able to navigate these challenges effectively and contribute to the company's growth and success.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position requires a stronger focus on campaign management and stakeholder engagement within the agriculture industry
• This role offers the opportunity to work in a global organization with a strong commitment to sustainability and innovation
• Career progression in this role may lead to senior marketing positions or expansion into other functional areas within the company

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations when comparing it to other opportunities in the market.

📝 Sample Projects

• Developing and executing a successful campaign launch for a new product in the agriculture sector
• Conducting market research and analysis to identify growth opportunities and optimize campaign strategies
• Building and maintaining strong relationships with key customers and stakeholders to drive business growth

ASSUMPTION: These sample projects highlight the key responsibilities and required skills for this role, providing candidates with an understanding of the day-to-day tasks and expectations.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to sustainability and innovation in the agriculture industry?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful campaign management initiatives and their outcomes
• Prepare for interviews by researching the company, its mission, and values
• Follow up with the hiring manager or HR team after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.