📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Remitly
🔹 Location: Japan - Higashi-Azabu
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing plans tailored to the Japanese market
- Driving campaigns to engage Librarians and Researchers, fostering new business, and increasing engagement with existing customers
- Collaborating with sales teams and global marketing counterparts to ensure alignment with business objectives
- Tracking campaign performance and optimizing marketing strategies to meet goals related to MQLs, marketing-sourced revenue, and overall growth
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to manage campaigns effectively in the Japanese market.
📋 Key Responsibilities
✅ Developing and executing integrated marketing plans tailored to the unique needs of local markets in Japan
✅ Collaborating with central campaign teams to localize and amplify global campaigns for the Japanese market, ensuring relevance and effectiveness
✅ Driving marketing campaigns aimed at expanding the customer base, fostering new business, and increasing engagement with existing customers through targeted segmentation
✅ Providing regular demand generation reporting on campaign outcomes, with a specific focus on MQL generation and marketing-sourced deals
✅ Working closely with sales teams and global marketing counterparts to ensure seamless execution of campaigns and alignment with business objectives
✅ Leveraging digital marketing strategies and event management to support both online and in-person engagement efforts
✅ Regularly tracking campaign performance and optimizing marketing strategies to meet goals related to MQLs, marketing-sourced revenue, and overall growth
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in field marketing, including campaign management, event management, lead generation, and customer engagement
Required Skills:
- Proven experience in digital field marketing with a high comfort level in utilizing digital and social channels
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a matrixed organization
- Ability to participate in global cross-functional teams and manage time zone differences for international meetings
- Strong project management skills with a keen attention to detail, and excellent problem-solving and critical thinking abilities
- Demonstrated experience driving projects and collaborating across teams including Product, Sales, Business Development, Global Marketing, and other stakeholders
Preferred Skills:
- Proficiency or high-level understanding in digital tools such as CMS, Adobe Photoshop, Pardot, Adobe Campaign, Salesforce, SurveyMonkey, etc.
ASSUMPTION: Candidates should have a strong background in field marketing and digital marketing, with a proven track record of driving successful campaigns and collaborating effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Field Marketing Manager role in Japan with 5-10 years of experience, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year.
Benefits:
- Wellbeing Initiatives
- Shared Parental Leave
- Study Assistance
- Sabbaticals
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally
- The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders
- Remitly is committed to providing a fair and accessible hiring process, accommodating applicants with disabilities or other needs that require adjustment
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- and Lending
Company Website: http://www.remitly.com
ASSUMPTION: Remitly is a global leader in financial services, focusing on international money transfers and digital payments.
📊 Role Analysis
Career Level: Mid-Senior level role with opportunities for growth within the marketing department and the broader organization
Reporting Structure: This role reports directly to the APAC Field Marketing Director
Work Arrangement: On-site position with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Possibility to transition into a leadership role or move into a different function within the organization
ASSUMPTION: This role offers a unique opportunity to work in a global company while reporting to an international APAC leader, providing exposure to diverse markets and cultures.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and productivity
Office Location(s): Japan - Higashi-Azabu
Geographic Context:
- The office is located in the Minato City, Tokyo, Japan, offering easy access to public transportation and nearby amenities
- The area is known for its vibrant business environment and cultural attractions
- Japan provides a unique blend of traditional and modern culture, with a strong emphasis on work-life balance
Work Schedule: Standard full-time working hours with flexibility for remote work and occasional overtime as needed
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the APAC Field Marketing Director and a member of the global marketing team
- Final interview with the regional HR representative
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and reporting
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with digital marketing tools and platforms
- Demonstrate your understanding of the Japanese market and cultural nuances
ATS Keywords: Field Marketing, Campaign Management, Event Management, Lead Generation, Customer Engagement, Digital Marketing, Marketing Strategy, MQL, Marketing-Sourced Revenue, Global Marketing, APAC
ASSUMPTION: The application process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- CMS
- Adobe Photoshop
- Pardot
- Adobe Campaign
- Salesforce
- SurveyMonkey
ASSUMPTION: Proficiency in these tools is preferred but not required; candidates should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Results-driven
- Data-informed
- Adaptable
- Collaborative
- Customer-focused
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's customer-centric values?
- Can you provide an example of a time when you had to adapt your marketing plan due to changing circumstances or data insights?
- How do you approach collaborating with cross-functional teams and stakeholders to ensure successful campaign execution?
ASSUMPTION: Remitly values candidates who embody their core values and demonstrate a strong work ethic, with a focus on delivering results and fostering a collaborative work environment.
⚠️ Potential Challenges
- Managing campaigns in a matrixed organization with multiple stakeholders
- Adapting marketing strategies to the unique needs and preferences of the Japanese market
- Balancing the need for data-driven decision-making with the ability to pivot quickly in response to changing market conditions
- Managing time zone differences and collaborating effectively with global teams
ASSUMPTION: These challenges require strong communication, project management, and adaptability skills to navigate successfully.
📈 Similar Roles Comparison
- Compared to other Field Marketing Manager roles, this position offers a unique opportunity to work in a global company with a strong focus on international expansion
- Industry-specific context: The financial services industry is highly competitive and dynamic, requiring a strong understanding of market trends and customer needs
- Career path comparison: This role provides a clear path for growth within the marketing department and the broader organization, with opportunities to take on more responsibilities and advance in one's career
ASSUMPTION: This role offers a unique blend of global exposure, industry-specific insights, and career growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to engage Japanese researchers and librarians, driving MQL generation and marketing-sourced revenue
- Collaborating with global marketing counterparts to localize and amplify an international campaign, ensuring relevance and effectiveness in the Japanese market
- Analyzing campaign performance data to identify trends, optimize marketing strategies, and maximize ROI
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for the Field Marketing Manager role at Remitly.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing landscape in Japan and how this role contributes to Remitly's growth strategy in the region?
- How does Remitly support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that was executed in Japan, and what made it particularly effective?
- How does Remitly foster a culture of innovation and adaptability within its marketing department?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
ASSUMPTION: These questions are designed to provide insight into the company's marketing strategy, culture, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Remitly's marketing strategies, campaigns, and industry trends
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
