Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: FICO

🔹 Location: Sydney, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with work from home option)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing campaigns to drive customer engagement and incremental bookings and revenue.
• Strategically building the global Demand plan for FICO, including account-based marketing (ABM), lead generation campaigns, and marketing automation programs.
• Managing marketing sourced pipeline and booking targets.
• Collaborating with senior executives, customers, and sales teams to align on goals and work through business challenges.
• Building and maintaining partnerships with the NORAM Sales leadership team and nurturing relationships with in-country Sales teams.

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a proven track record in developing marketing teams in a high-growth environment.

📋 Key Responsibilities

✅ Design and execute campaigns to drive customer engagement and incremental bookings and revenue.

✅ Strategically build the global Demand plan for FICO, including ABM, lead generation campaigns, and marketing automation programs.

✅ Own marketing sourced pipeline and booking targets.

✅ Develop integrated, multi-touch marketing activation plans to advance prospects through the sales cycle.

✅ Manage allocated marketing budget.

✅ Build and maintain partnership with the NORAM Sales leadership team and nurture relationships with in-country Sales teams.

✅ Develop strategy for participating in industry conferences and trade shows to maximize ROI.

✅ Facilitate introductions for Sales leadership with major customer prospects at the highest levels of the organization.

✅ Develop ongoing relationships with key customer accounts, academic institutions, other industry leaders, and regulatory authorities as needed.

✅ Manage content related to customer sales and prioritize interactions to generate increasing awareness and demand for FICO’s solutions and services.

✅ Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year Regional strategy.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship-building, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree, preferably in a marketing or related field; Master’s degree or MBA is strongly preferred.

Experience: 5-10 years of experience in B2B marketing, with a focus on demand generation and field marketing.

Required Skills:

• Deep knowledge of complex selling environments in the B2B technology world.
• Proven track record of developing world-class marketing teams in a high-growth environment.
• Maturity and skill in collaborating with senior executives, customers, and sales teams.
• Creative skills in both communications and problem-solving.
• Expertise in using metrics and marketing performance measurement.
• Knowledge and experience in building demand marketing plans.
• Excellent verbal, written communication, and presentation skills.

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot).
• Familiarity with CRM systems (e.g., Salesforce).
• Knowledge of the financial services industry.

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: AUD 150,000 - 180,000 per annum (based on industry standards for a Field Marketing Manager with 5-10 years of experience in Australia)

Benefits:

• Competitive compensation and benefits package.
• Rewards programs that encourage high performance.
• Work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

Working Hours: Full-time position, with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM) and occasional flexibility for event attendance or client meetings.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: FICO operates in the software development industry, focusing on predictive analytics, decision management tools, and enterprise software.

Company Size: FICO is a mid-sized company with 1,001-5,000 employees globally, providing a structured yet agile work environment.

Founded: FICO was founded in 1956 and has since grown to become a leading global analytics software company.

Company Description:

• FICO powers decisions that help people and businesses around the world prosper.
• The company is a pioneer in the use of predictive analytics and data science to improve operational decisions.
• FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction, and growth for businesses in various industries.

Company Specialties:

• Predictive Analytics
• Decision Management Tools and Applications
• Scores
• Consultancy
• B2B Enterprise Software
• Enterprise Software
• Decision Technology
• Enterprise Fraud
• Cybersecurity
• Fraud Detection
• Loan Origination Software
• Applied Intelligence and AI

Company Website: www.fico.com

ASSUMPTION: FICO's extensive experience and expertise in predictive analytics make it a strong and stable employer, offering numerous growth opportunities for employees.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a proven track record in marketing and a strong understanding of B2B technology.

Reporting Structure: The Field Marketing Manager reports directly to the Vice President of Demand Generation and works closely with the NORAM Sales leadership team and in-country Sales teams.

Work Arrangement: This role is primarily on-site, with the option to work from home occasionally. The work arrangement is flexible, with standard business hours and occasional event attendance or client meetings.

Growth Opportunities:

• Potential career progression into leadership roles within the marketing department or other areas of the business.
• Opportunities to work on high-impact projects and initiatives, driving significant business growth and success.
• Access to professional development and learning experiences to enhance skills and advance career goals.

ASSUMPTION: Given FICO's global presence and diverse range of products and services, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: FICO's Sydney office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): 5 W Mendenhall St, Suites 105, Bozeman, Montana 59715, US (headquarters); 181 Metro Drive, Suite 700, San Jose, California 95110, US; Titanium Building, 135 Airport Road, Kodihalli, Bangalore, 560017, IN; Cottons Centre, Hays Lane, London, SE1 2QP, GB; Rosedale Corporate Plaza, 2665 Long Lake Road, Building C, Roseville, Minnesota 55113, US; 8 Shenton Way, #40-01, AXA Tower, Singapore, 068811, SG; 4035 Ridge Top Rd, Fairfax, VA 22030, US; Airport Road, Bengaluru, Karnataka 560017, IN

Geographic Context:

• Sydney, Australia, is a vibrant, multicultural city with a high quality of life and numerous attractions.
• The city offers a mix of urban and suburban living options, with easy access to beaches, parks, and outdoor activities.
• Sydney has a humid subtropical climate, with mild winters and warm summers.

Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM) with occasional flexibility for event attendance or client meetings.

ASSUMPTION: FICO's Sydney office provides a modern, collaborative work environment that fosters productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the hiring manager or HR representative.
• In-depth interview with the hiring manager and relevant stakeholders.
• Final interview with the Vice President of Demand Generation.

Key Assessment Areas:

• Strategic thinking and planning.
• Collaboration and communication skills.
• Problem-solving and creativity.
• Domain knowledge of B2B technology and marketing.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your marketing strategy and tactics for driving customer engagement and revenue.
• Demonstrate your ability to collaborate effectively with senior executives, customers, and sales teams.

ATS Keywords: B2B technology, demand generation, field marketing, marketing strategy, customer engagement, revenue growth, collaboration, strategic planning, marketing automation, CRM, ABM

ASSUMPTION: FICO's application process is designed to assess candidates' strategic thinking, collaboration, and domain knowledge in marketing and B2B technology.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and analytics tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Act Like an Owner
• Delight Our Customers
• Earn the Respect of Others

Work Style:

• Collaborative and team-oriented.
• Results-driven and focused on execution.
• Adaptable and open to feedback.

Self-Assessment Questions:

• Do you have a proven track record of developing world-class marketing teams in a high-growth environment?
• Are you comfortable working with senior executives, customers, and sales teams to align on goals and work through business challenges?
• Do you thrive in a collaborative, results-driven work environment?

ASSUMPTION: FICO's company culture emphasizes ownership, customer focus, and mutual respect, with a strong emphasis on collaboration and results-driven execution.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously.
• Working with diverse stakeholders, including senior executives, customers, and sales teams.
• Adapting to a fast-paced, high-growth environment.
• Occasional travel for industry conferences and trade shows.

ASSUMPTION: While this role presents numerous opportunities for growth and success, it also comes with its own set of challenges and demands, requiring strong organizational skills and adaptability.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position places a stronger emphasis on strategic planning and collaboration with senior executives and sales teams.
• In the broader marketing landscape, this role is more focused on demand generation and field marketing than brand marketing or product marketing.
• Career progression in this role could lead to leadership positions within the marketing department or other areas of the business, rather than specialized roles in specific marketing disciplines.

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and relationship-building, setting it apart from other marketing roles and providing a strong foundation for career growth and development.

📝 Sample Projects

• Developing and executing a multi-touch marketing activation plan to advance prospects through the sales cycle for a major customer account.
• Strategically building the global Demand plan for FICO, including ABM, lead generation campaigns, and marketing automation programs.
• Managing the marketing sourced pipeline and booking targets for a specific product or service offering.

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and execution-focused nature of the Field Marketing Manager role at FICO.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the global Demand plan for FICO and how this role will contribute to its evolution?
• How does the NORAM Sales leadership team collaborate with the marketing department, and what are the key priorities for this role in supporting their efforts?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does FICO support the professional development and career growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the expectations and demands of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the FICO careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching FICO's products, services, and industry presence, as well as the specific challenges and opportunities facing the marketing department.
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.