Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: TruGreen

🔹 Location: Nashville, TN 37201

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing plans for assigned regions or territories.
• Conducting thorough market research to understand local demographics, consumer preferences, and competitive landscapes.
• Executing local marketing activation and promotional events to increase brand visibility and drive customer engagement.
• Collaborating with internal teams and external partners to develop promotional materials.
• Providing training and support to sales teams on marketing initiatives, product positioning, and brand messaging.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage marketing efforts across multiple regions.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing plans for assigned regions or territories, aligning with overall business objectives and marketing strategies.

✅ Conduct thorough market research to understand local demographics, consumer preferences, and competitive landscapes.

✅ Execute local marketing activation and promotional events to increase brand visibility and drive customer engagement.

✅ Support local branches in evaluating, coordinating, and executing a variety of promotional events, which may include trade shows, community events, and sponsorships.

✅ Collaborate with internal teams and external partners to develop promotional materials.

✅ Partner closely with local sales teams and operations partners to understand their needs and develop marketing programs and materials that support sales objectives and drive revenue growth.

✅ Provide training and support to sales teams on marketing initiatives, product positioning, and brand messaging.

✅ Compile and analyze data on regional marketing activities, campaign performance, and market trends to generate insights and recommendations for continuous improvement.

✅ Prepare regular reports and presentations for senior management, highlighting key achievements, challenges, and opportunities.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple initiatives and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 5+ years of successful marketing experience, with demonstrated ability to effectively partner across functions to achieve results

Required Skills:

• Proficient presentation skills
• Drive for continuous KPI improvement through testing new ideas
• Attention to detail and organization
• Excellent oral and written communication skills
• Ability to manage multiple projects

Preferred Skills:

• Experience in direct-to-consumer marketing roles
• Microsoft Office Suite experience

ASSUMPTION: Candidates with experience in consumer marketing, event planning, and data analysis will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: $79,175.00 - $131,958.00 per year

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k)

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed.

📌 Applicant Insights

🔍 Company Context

Industry: TruGreen operates in the consumer services industry, specifically providing lawn care services to residential and commercial customers. The lawn care industry is competitive and driven by customer demand for high-quality, reliable services.

Company Size: TruGreen is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for career growth and development.

Founded: TruGreen was founded in 1973 and has since grown to become one of the largest lawn care companies in the United States.

Company Description:

• TruGreen is committed to providing top-tier lawn care and exceptional service to its customers.
• The company's associates embody the core values of Safety, Service, Teamwork, Accountability, and Respect.
• TruGreen offers competitive salaries, comprehensive benefits, opportunities for career growth, and the stability that comes from over four decades of proven success.

Company Specialties:

• Lawn Care
• Landscaping
• Lawn Services
• Tree and Shrub Fertilization
• Lawn Aeration

Company Website: trugreenjobs.com

ASSUMPTION: TruGreen's focus on customer service and commitment to its employees make it an attractive place to work for individuals seeking a stable, growth-oriented career in the lawn care industry.

📊 Role Analysis

Career Level: The Field Marketing Manager role is a mid-level management position, reporting directly to the regional marketing manager or a similar role.

Reporting Structure: This role may oversee a team of marketing coordinators or specialists, depending on the size of the region and the company's organizational structure.

Work Arrangement: This role is on-site, with the expectation of working from the company's office in Nashville, TN 37201.

Growth Opportunities:

• Proven success in this role may lead to opportunities for advancement within TruGreen's marketing department or other areas of the business.
• The company's commitment to employee development and career growth provides ample opportunities for professional advancement.
• TruGreen's large employee base and diverse service offerings present numerous internal mobility options for qualified candidates.

ASSUMPTION: Candidates with strong leadership skills and a proven track record of driving results in marketing roles will be well-positioned for success in this role and subsequent career growth opportunities.

🌍 Location & Work Environment

Office Type: TruGreen's office in Nashville, TN 37201 is a corporate headquarters, housing multiple departments and teams.

Office Location(s): 701 Cool Springs Blvd, Franklin, Tennessee 37067

Geographic Context:

• The Nashville metropolitan area has a population of over 1.9 million people, providing a large market for TruGreen's services.
• The region is home to a diverse range of industries, including healthcare, music, and technology, offering numerous opportunities for professional networking and growth.
• Nashville's central location in the United States makes it an ideal hub for regional marketing efforts.

Work Schedule: The work schedule for this role is typically Monday through Friday, with the possibility of occasional weekend or evening work for events and other marketing initiatives.

ASSUMPTION: Candidates who are comfortable working in a corporate environment and have experience managing marketing efforts in a large, multi-faceted organization will be well-suited for this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager or a member of the HR team
• In-person or virtual interview with the regional marketing manager and other key stakeholders
• Final round interview with the senior marketing manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Event management and execution
• Data analysis and reporting
• Communication and presentation skills
• Leadership and team management

Application Tips:

• Highlight relevant marketing experience and achievements in your resume, with a focus on results-driven campaigns and initiatives.
• Tailor your cover letter to TruGreen, addressing how your skills and experience align with the specific requirements of the Field Marketing Manager role.
• Prepare for behavioral interview questions that focus on your ability to manage multiple projects, collaborate with stakeholders, and drive results in a marketing context.

ATS Keywords: Marketing strategy, event management, data analysis, communication, leadership, team management, marketing planning, promotional events, customer engagement, brand awareness, sales growth

ASSUMPTION: TruGreen's hiring process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit for the organization. Successful candidates will demonstrate a strong understanding of the lawn care industry and a proven track record of driving results in marketing roles.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates with experience using these tools and technologies will be well-positioned for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Safety: TruGreen prioritizes the safety of its employees and customers above all else.
• Service: The company is committed to providing exceptional service to its customers, with a focus on exceeding expectations and building long-lasting relationships.
• Teamwork: TruGreen fosters a collaborative work environment, encouraging open communication and cooperation among its employees.

Work Style:

• Results-driven: TruGreen values employees who take initiative, set ambitious goals, and consistently deliver high-quality work.
• Adaptable: The company's dynamic and evolving industry requires employees who can quickly adapt to change and embrace new challenges.
• Customer-focused: TruGreen's success is built on its ability to understand and meet the unique needs of its customers, with a focus on building strong, lasting relationships.

Self-Assessment Questions:

• Do you have a proven track record of driving results in marketing roles, with a focus on strategic planning and execution?
• Are you comfortable working in a fast-paced, dynamic environment, with the ability to adapt to change and manage multiple projects?
• Do you possess strong communication skills, with the ability to collaborate effectively with stakeholders at all levels?

ASSUMPTION: Candidates who align with TruGreen's core values and work style will be well-suited for success in the Field Marketing Manager role and the company's collaborative, customer-focused culture.

⚠️ Potential Challenges

• The competitive nature of the lawn care industry may require frequent travel to regional offices and events, potentially impacting work-life balance.
• The role may involve working with a diverse range of stakeholders, including sales teams, operations partners, and external vendors, which can present unique communication and collaboration challenges.
• The on-site nature of the role may limit flexibility for remote work or alternative work arrangements.
• The dynamic and evolving nature of the lawn care industry may require candidates to quickly adapt to new challenges and opportunities.

ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and have experience managing marketing efforts in a competitive industry will be well-positioned to overcome these challenges.

📈 Similar Roles Comparison

• The Field Marketing Manager role at TruGreen differs from similar positions at other lawn care companies in its focus on regional marketing efforts and collaboration with local sales teams and operations partners.
• The lawn care industry is unique in its focus on seasonal marketing campaigns and customer retention strategies, which may differ from other consumer services industries.
• Career paths for Field Marketing Managers at TruGreen may include advancement to regional marketing manager or other senior marketing roles within the company, as well as opportunities for internal mobility to other departments or functions.

ASSUMPTION: Candidates with experience in the lawn care industry and a strong understanding of regional marketing strategies will be well-suited for success in this role and subsequent career growth opportunities.

📝 Sample Projects

• Developing and executing a regional marketing campaign to promote a new lawn care service offering, including market research, event planning, and promotional materials.
• Analyzing regional marketing data to identify trends and opportunities, and presenting findings and recommendations to senior management.
• Collaborating with local sales teams to create targeted marketing materials and campaigns that support sales objectives and drive revenue growth.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that Field Marketing Managers at TruGreen may be expected to undertake, with a focus on strategic planning, execution, and analysis.

❓ Key Questions to Ask During Interview

• Can you describe the regional marketing strategy for TruGreen, and how this role fits into that overall plan?
• How does TruGreen support the growth and development of its Field Marketing Managers, and what opportunities exist for career advancement within the company?
• What are the key priorities for the Field Marketing Manager role in the first 90 days, and how will my success be measured in this position?
• How does TruGreen foster a culture of collaboration and teamwork among its marketing teams, and what tools and resources are available to support this?
• What are the most significant challenges facing the lawn care industry, and how does TruGreen differentiate itself from its competitors in this dynamic market?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the industry, enabling them to make informed decisions about their application and potential career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements, with a focus on results-driven campaigns and initiatives.
• Write a cover letter addressing how your skills and experience align with the specific requirements of the Field Marketing Manager role at TruGreen.
• Prepare for behavioral interview questions that focus on your ability to manage multiple projects, collaborate with stakeholders, and drive results in a marketing context.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position and inquire about next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.