📌 Core Information
🔹 Job Title: Field Marketing Manager - Canada - Enterprise
🔹 Company: Rubrik
🔹 Location: Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid to Senior
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing plans to support enterprise sales teams
- Managing relationships with channel partners and key go-to-market ecosystem partners
- Analyzing program results and business contribution through data-driven reporting and analytics
- Collaborating with cross-functional teams to deliver comprehensive marketing programs
- Communicating with key stakeholders to create awareness, excitement, and adoption of marketing programs
ASSUMPTION: This role requires a high level of strategic thinking, project management, and analytical skills to succeed in a fast-paced, high-growth technology company.
📋 Key Responsibilities
✅ Develop strategic and effective regional marketing plans to build pipeline supporting the enterprise sales team’s revenue goals within the region
✅ Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts
✅ Partner with various cross-functional teams to deliver a comprehensive portfolio of marketing programs to engage security personas and help meet and exceed marketing targets
✅ Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness, and generate new business opportunities
✅ Track lead flow to ensure the appropriate Sales channels are following up with campaign responders in a timely manner
✅ Manage to key metrics and monitor KPIs in Salesforce and Tableau
✅ Manage quarterly regional field marketing budget
✅ Analyze program results and business contribution through data-driven reporting and analytics
✅ Communicate with key sales, marketing, and partner stakeholders by creating a high level of awareness, excitement, and adoption of marketing programs
✅ Support all corporate initiatives, give actionable feedback, share best practices, and serve as an advocate and marketing information source for the region
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 7+ years of experience in relevant field or event marketing roles within a fast-paced, high-growth technology company, preferably in the cybersecurity space
Required Skills:
- Strong Field and Channel Marketing expertise
- Ability to create, manage, execute multiple marketing campaigns concurrently, and quickly pivot as needs change
- Ability to effectively communicate regional marketing plans, build buy-in with sales teams and channel, and represent marketing at sales QBRs and other pipegen review forums
- Strong understanding of the IT/Security buyer, ability to write to and create compelling events for buyer personas
- Strong written, oral, interpersonal, and presentation skills
- Excellent project management, negotiation, decision-making, and strategic thinking skills with ability to make data-driven decisions
- Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers, and customers
- Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization
- Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programs
- Experience with Marketing Automation, CRM (Salesforce.com), GSuite, Splash is preferred
Preferred Skills:
- Experience with Tableau
- Fluency in French or other languages relevant to the Canadian market
ASSUMPTION: Candidates with experience in the cybersecurity industry and familiarity with the Canadian market will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a mid to senior-level marketing role in Canada)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with the ability to work remotely 20% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. The actual salary may vary depending on the candidate's experience, skills, and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data security and cloud data management
Company Size: 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration
Founded: 2014, with a strong focus on innovation and continuous improvement
Company Description:
- Rubrik is a leading data security company, offering Zero Trust Data Security™ to help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions
- The company's Security Cloud platform secures data across enterprise, cloud, and SaaS applications, helping organizations uphold data integrity, deliver data availability, and restore businesses with their data when infrastructure is attacked
- Rubrik is committed to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed, with a focus on inclusion, diversity, and equal opportunities
Company Specialties:
- Ransomware Recovery
- Cloud Data Management
- Cyber Resiliency Solutions
- Backup and Recovery
- Ransomware Detection
Company Website: Rubrik.com
ASSUMPTION: Rubrik's focus on data security and commitment to inclusion make it an attractive employer for candidates seeking a challenging and rewarding work environment.
📊 Role Analysis
Career Level: Mid to Senior-level marketing role with potential for growth and advancement within the organization
Reporting Structure: This role reports directly to the Senior Director of Field Marketing, Americas
Work Arrangement: Full-time with the ability to work remotely 20% of the time, offering flexibility and a good work-life balance
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training to enhance skills and advance career growth
ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on the company's growth and success while developing their own skills and career.
🌍 Location & Work Environment
Office Type: Hybrid, with the ability to work remotely 20% of the time
Office Location(s): Multiple offices across North America, with the primary office for this role in Canada
Geographic Context:
- Canada offers a diverse and multicultural work environment, with a strong focus on work-life balance and employee well-being
- The Canadian market presents unique opportunities for marketing professionals to engage with a wide range of customers and partners
- Canada's tech industry is growing and offers ample opportunities for career advancement and professional development
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The hybrid work environment and flexible hours offered by Rubrik provide employees with a good work-life balance and the opportunity to tailor their work schedule to their individual needs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interview with the marketing team
- Final interview with the Senior Director of Field Marketing, Americas
Key Assessment Areas:
- Strategic thinking and planning
- Project management and execution skills
- Analytical and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Rubrik's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Canadian market and the unique challenges and opportunities it presents for marketing professionals
- Prepare examples of your past marketing campaigns and their outcomes to showcase your ability to develop and execute effective regional marketing plans
ATS Keywords: Field Marketing, Channel Marketing, Regional Marketing, Pipeline Generation, Sales Collaboration, Event Planning, Data Analysis, Marketing Automation, CRM, Salesforce, Tableau, Cybersecurity, Canada
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, project management, and analytical skills, as well as their cultural fit and alignment with Rubrik's values.
🛠️ Tools & Technologies
- Marketing Automation: Marketo, Pardot, or similar
- CRM: Salesforce.com
- Data Visualization: Tableau
- Project Management: Asana, Trello, or similar
- Communication: GSuite, Slack, or similar
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Rubrik provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers first in everything we do
- Innovation: We embrace change and continuously seek new and better ways to solve problems
- Integrity: We act with honesty and transparency in all our interactions
- One Rubrik: We work together as one team, supporting each other's success
- Passionate: We are passionate about our mission to secure the world's data
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Agile: We embrace change and adapt quickly to new situations
- Data-driven: We make decisions based on data and analytics
- Customer-focused: We prioritize the needs and preferences of our customers in all our actions
- Inclusive: We foster a culture of diversity, equity, and inclusion, where everyone feels valued and respected
Self-Assessment Questions:
- Do you have a proven track record of developing and executing effective regional marketing plans in the Canadian market?
- Are you comfortable working in a fast-paced, high-growth environment and adapting to change quickly?
- Do you have strong communication and presentation skills, with the ability to build buy-in with sales teams and channel partners?
- Are you passionate about Rubrik's mission to secure the world's data and committed to delivering exceptional customer experiences?
- Do you thrive in a collaborative, agile, and data-driven work environment?
ASSUMPTION: Candidates who align with Rubrik's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple marketing campaigns concurrently and balancing competing priorities
- Working with a diverse range of stakeholders, including sales teams, channel partners, and customers, each with their own unique needs and preferences
- Adapting to a fast-paced, high-growth environment and responding quickly to changes in the market or company priorities
- Analyzing and interpreting data to make informed decisions and drive continuous improvement in marketing programs
- Building and maintaining relationships with key go-to-market ecosystem partners to generate new business opportunities
ASSUMPTION: These challenges require strong project management, communication, and analytical skills, as well as the ability to work effectively in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Marketing Manager: Field Marketing Managers focus on developing and executing regional marketing plans, while Event Marketing Managers specialize in planning and executing specific events or conferences. Field Marketing Managers may have more strategic responsibilities, while Event Marketing Managers may have more tactical responsibilities.
- Cybersecurity vs. Other Industries: Marketing professionals in the cybersecurity industry may face unique challenges and opportunities, such as the need to understand the IT/Security buyer and create compelling events for buyer personas. Additionally, the cybersecurity industry is growing and offers ample opportunities for career advancement and professional development.
- Mid to Senior-level vs. Entry-level Marketing Roles: Mid to Senior-level marketing roles may offer more strategic responsibilities, higher compensation, and greater opportunities for career growth and advancement. Entry-level marketing roles may focus more on tactical responsibilities and provide a foundation for developing skills and gaining experience in the industry.
ASSUMPTION: Understanding the differences between these roles and industries can help candidates identify the best fit for their skills, experience, and career goals.
📝 Sample Projects
- Developing and executing a regional marketing plan to support the enterprise sales team's revenue goals in Canada, including in-person and virtual seminars, webinars, executive engagements, third-party conferences, networking events, and meeting maker programs
- Building and maintaining relationships with channel partners and key go-to-market ecosystem partners to strengthen Rubrik's value propositions, create broader market awareness, and generate new business opportunities
- Analyzing program results and business contribution through data-driven reporting and analytics to identify trends, optimize marketing programs, and drive continuous improvement
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative skills required to succeed in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging marketing campaign you've managed and how you overcame any obstacles you faced?
- How do you approach building and maintaining relationships with channel partners and key go-to-market ecosystem partners?
- Can you provide an example of a time when you had to adapt to a significant change in the market or company priorities? How did you respond, and what was the outcome?
- How do you ensure that your marketing programs align with the needs and preferences of your target audience, particularly in the Canadian market?
- What strategies do you use to analyze and interpret data to make informed decisions and drive continuous improvement in marketing programs?
ASSUMPTION: Asking these questions can help candidates better understand the role's requirements, the company's culture, and the team's priorities, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your regional marketing, project management, and analytical skills
- Prepare examples of your past marketing campaigns and their outcomes to showcase your ability to develop and execute effective regional marketing plans
- If applicable, prepare examples of your past work with channel partners and key go-to-market ecosystem partners to demonstrate your ability to build and maintain relationships that drive business growth
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
