📌 Core Information
🔹 Job Title: Field Marketing Manager (Central Atlantic)
🔹 Company: Abbott
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Medical Device Industry
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth for Abbott's Electrophysiology (EP) franchise in the Central Atlantic territory.
- Collaborating with cross-functional teams to develop and execute tailored marketing campaigns.
- Providing strategic insights and feedback to the US Product Management team.
- Building and maintaining strong relationships with customers, KOLs, and internal stakeholders.
- Traveling extensively (up to 75%) to attend local area sales meetings, customer visits, and industry events.
ASSUMPTION: This role requires a high degree of independence, strategic thinking, and strong communication skills to succeed in a matrixed, geographically diverse business environment.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns tailored to specific geographical needs, targeting key customer segments.
✅ Collaborate with commercial leaders and field personnel to achieve revenue, profit, and margin targets.
✅ Assist in content creation for marketing programs and product overviews for physicians and regional sales teams.
✅ Train local teams on program launches and ensure continued execution and local programs run independently.
✅ Become the voice of Abbott US EP Marketing within the geography and champion National priorities.
✅ Drive product marketing campaigns within the geography to ensure appropriate product understanding, competency, and streamline marketing messages.
✅ Analyze complex data sets to determine appropriate targets for campaigns and measure success of delivery.
✅ Engage with KOLs and top accounts to drive preference toward Abbott EP products.
✅ Create local launch reporting, including metrics and target goal achievement.
✅ Work with Salesforce and PowerBI to evaluate success of specific programs and increase Salesforce.com effectiveness.
✅ Support IDN-GPO acceptance and approval strategies, contract analysis, and positioning strategies.
✅ Maintain problem-solving and collaborative relationships with Marketing and Sales leadership.
✅ Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
ASSUMPTION: This role requires a strong understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: Minimum 5+ years of experience working in healthcare, life sciences, or technology-based products, with a focus on strategic product planning and commercial execution.
Required Skills:
- Proven leadership skills and the ability to work in a highly matrixed and geographically diverse business environment.
- Strong verbal and written communication skills, with the ability to effectively communicate at multiple levels in the organization.
- Ability to work independently and as part of a team, multitask, prioritize, and meet deadlines in a fast-paced, changing environment.
- Understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments.
- Ability to travel up to 75% of the time.
Preferred Skills:
- 3+ years of marketing or EP clinical support experience.
- Analytical fluency with Salesforce, Microsoft Excel, and PowerBI platforms.
- MBA a plus.
ASSUMPTION: Candidates with experience working in a broader enterprise/cross-division business unit model and ability to work in a highly matrixed and geographically diverse business environment will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $97,300.00 - $194,700.00 per year
Benefits:
- Career development opportunities with an international company.
- Free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year for employees.
- An excellent retirement savings plan with high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit.
- Positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Working Hours: Standard work hours with the expectation to work additional hours as needed to meet deadlines and achieve goals.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role in the medical device industry, with experience level and location considered.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the medical device and healthcare industry, with a portfolio of products spanning diagnostics, medical devices, nutritionals, and branded generic medicines.
Company Size: Abbott is a large, global company with over 10,000 employees.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.
- Abbott's 114,000 colleagues serve people in more than 160 countries.
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the US EP Marketing Manager and collaborates with cross-functional teams, including sales, product management, and other marketing personnel.
Work Arrangement: Remote (100%) with the expectation to travel up to 75% of the time.
Growth Opportunities:
- Potential career progression within Abbott's marketing organization or other business units.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Access to Abbott's career development programs and tuition reimbursement benefits.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on Abbott's Electrophysiology franchise and develop leadership skills.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): United States (with the expectation to travel up to 75% of the time)
Geographic Context:
- The Central Atlantic territory covers a large geographic area, requiring extensive travel to attend local area sales meetings, customer visits, and industry events.
- The role may require occasional on-site presence at Abbott's headquarters in Abbott Park, Illinois.
- The United States offers a diverse range of cultural experiences and work environments, depending on the specific location within the territory.
Work Schedule: Standard work hours with the expectation to work additional hours as needed to meet deadlines and achieve goals.
ASSUMPTION: The remote nature of this role requires strong self-motivation, time management skills, and the ability to work independently.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Abbott's careers website.
- Phone or video screening with the HR department.
- Behavioral and situational interview with the hiring manager and/or other members of the EP Marketing team.
- Final round interview with Abbott's EP Marketing leadership.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Leadership and teamwork abilities.
- Industry knowledge and understanding of Abbott's products and market dynamics.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience, skills, and accomplishments that match the required qualifications for this role.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research Abbott's Electrophysiology franchise and be prepared to discuss your understanding of the market and competitive landscape.
- Demonstrate your ability to work independently and collaboratively in a remote work environment.
ATS Keywords: Field Marketing, Medical Device, Electrophysiology, Product Management, Sales, Data Analysis, Communication, Leadership, Collaboration, Customer Engagement, Training, Strategic Planning, Project Management, Healthcare Knowledge, Medical Device Expertise, Social Media Engagement, Market Analysis, Problem Solving
ASSUMPTION: Abbott's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Salesforce
- Microsoft Excel
- PowerBI
- Abbott's internal systems and platforms
ASSUMPTION: Proficiency in Salesforce, Microsoft Excel, and PowerBI is required for this role, as these tools are essential for data analysis, reporting, and campaign management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Caring
- Integrity
- Quality
Work Style:
- Abbott values a positive and cooperative work environment, with a strong focus on collaboration and teamwork.
- The company encourages open communication, active listening, and a solutions-oriented mindset.
- Abbott's work culture is fast-paced, dynamic, and focused on driving results and growth.
Self-Assessment Questions:
- Do you have a proven track record of driving results and growth in a remote work environment?
- Are you comfortable working in a highly matrixed and geographically diverse business environment?
- Do you possess strong leadership skills and the ability to work independently and collaboratively?
- Are you comfortable traveling extensively (up to 75% of the time) and working flexible hours as needed to meet deadlines and achieve goals?
ASSUMPTION: Candidates who align with Abbott's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- The extensive travel requirement (up to 75% of the time) may present challenges for candidates with personal or family commitments that require a more stable work schedule.
- The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The remote nature of the role may present challenges for candidates who prefer an on-site work environment or struggle with self-motivation and time management.
- The highly matrixed and geographically diverse business environment may present challenges for candidates who prefer a more linear or hierarchical organizational structure.
ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and assess their ability to thrive in a dynamic, remote work environment.
📈 Similar Roles Comparison
- Field Marketing Manager (Central Atlantic) vs. Field Marketing Manager (Other Regions):
- This role focuses on the Central Atlantic territory, which may have unique market dynamics and customer segments compared to other regions.
- The specific marketing strategies and tactics employed may vary based on the unique needs and preferences of customers within the territory.
- Field Marketing Manager (Central Atlantic) vs. Product Manager (Electrophysiology):
- Both roles play a critical role in driving revenue growth for Abbott's Electrophysiology franchise but focus on different aspects of the business.
- The Field Marketing Manager is responsible for executing tailored marketing campaigns and driving customer engagement, while the Product Manager is responsible for strategic product planning and commercial execution.
- Field Marketing Manager (Central Atlantic) vs. Sales Representative (Electrophysiology):
- Both roles work closely together to drive revenue growth for Abbott's Electrophysiology franchise but have distinct responsibilities and focus areas.
- The Field Marketing Manager is responsible for executing marketing campaigns and driving customer engagement, while the Sales Representative is responsible for direct customer interactions, sales, and account management.
ASSUMPTION: Candidates should carefully consider the unique aspects of this role compared to similar roles within Abbott's Electrophysiology franchise and assess their fit for the specific responsibilities and requirements.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive adoption of a new EP product launch in the Central Atlantic territory.
- Conducting market research and analysis to identify high-potential customer segments and tailor marketing strategies to meet their specific needs.
- Collaborating with cross-functional teams to create and deliver product overviews and training sessions for physicians and regional sales teams.
- Assessing the competitive landscape and developing strategies to differentiate Abbott's EP products and maintain market share in the Central Atlantic territory.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Field Marketing Manager role and the importance of collaboration and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the specific marketing challenges and opportunities in the Central Atlantic territory for Abbott's Electrophysiology franchise?
- How does Abbott support the professional development and growth of its Field Marketing Managers?
- Can you provide an example of a successful marketing campaign executed by a Field Marketing Manager in the Central Atlantic territory?
- How does Abbott measure the success of its Field Marketing Managers, and what key performance indicators (KPIs) are most important for this role?
- Can you describe the typical work arrangement for Field Marketing Managers, and how does Abbott support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Abbott Careers website.
- Tailor your resume and cover letter to highlight relevant experience, skills, and accomplishments that match the required qualifications for this role.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research Abbott's Electrophysiology franchise and be prepared to discuss your understanding of the market and competitive landscape.
- Demonstrate your ability to work independently and collaboratively in a remote work environment.
- Follow up with Abbott's HR department one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
