Field Marketing Manager (Central Atlantic)

📌 Core Information

🔹 Job Title: Field Marketing Manager (Central Atlantic)

🔹 Company: Abbott Laboratories

🔹 Location: Kansas City, Missouri, United States; Charlotte, North Carolina, United States; Lexington, Kentucky, United States; Nashville, Tennessee, United States

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: 2025-04-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (within the Central Atlantic territory)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue, profit, and margin targets for Abbott's Electrophysiology franchise in the United States
• Executing tailored marketing campaigns within the Central Atlantic territory
• Collaborating with commercial leaders and field personnel to achieve business growth
• Training local teams on program launches and ensuring independent execution
• Becoming the voice of Abbott US EP Marketing within the territory and championing national priorities

ASSUMPTION: This role requires a strategic and experienced medical device marketing professional with a strong understanding of the EP market and a proven track record of driving product adoption and business growth.

📋 Key Responsibilities

✅ Achieve revenue, profit, and margin targets for the EP franchise in the United States and the specific geography

✅ Collaborate with commercial leaders and field personnel to execute marketing campaigns tailored to specific geographical needs

✅ Assist in content creation for marketing programs and product overviews for physicians and regional sales teams

✅ Work independently and cohesively with the team to build and develop programs that drive product adoption, business, and revenue

✅ Train local teams on program launches and ensure continued execution and local programs running independently

✅ Become the voice of Abbott US EP Marketing (internal and external) within the geography and champion national priorities

✅ Drive product marketing campaigns within the geography to ensure appropriate product understanding, competency, and streamline marketing messages

✅ Partner with the US Product Management team by providing feedback on messaging, promotions, and limited market releases

✅ Conduct product overviews for physicians and regional sales teams, assess competencies on a local level, and collaborate with Training and Education to ensure full competency is reached

✅ Work with local teams to advance sales acumen and refine product presentation skills

✅ Elicit customer feedback in the form of conversations and surveys

✅ Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors

✅ Attend local area sales meetings and marketing teams meetings

✅ Drive capital services sales and capital marketing promotions

✅ Analyze complex data sets to determine appropriate targets for campaigns and measure success of delivery

✅ Engage with KOL’s and top accounts to drive preference toward Abbott EP products

✅ Encourage and assist with social media posts/tweets and case reviews/reports for online social media use in adherence with Abbott’s social media policies

✅ Create local launch reporting including metrics and target goal achievement

✅ Work with Salesforce and PowerBI to evaluate success of specific programs and increase Salesforce.com effectiveness

✅ Support IDN-GPO acceptance and approval strategies, contract analysis, and positioning strategies

✅ Perform other related duties and responsibilities, on occasion, as assigned

✅ Maintain problem-solving and collaborative relationship with Marketing and Sales leadership measured by 360 feedback

✅ Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments

ASSUMPTION: This role requires a high level of independence, strategic thinking, and strong collaboration skills to work effectively with various stakeholders and achieve business objectives.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: Minimum 5+ years of experience working in healthcare, life sciences, or technology-based products, preferably in the medical device industry

Required Skills:

• Strategic product planning and commercial execution
• Leadership skills and experience, including mapping task interdependencies, prioritizing tasks, and developing, monitoring, and living within budgets
• Ability to work in a highly matrixed and geographically diverse business environment
• Strong verbal and written communications with the ability to effectively communicate at multiple levels in the organization
• Multitasks, prioritizes, and meets deadlines in a timely manner
• Understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments

Preferred Skills:

• 3+ years of marketing or EP clinical support experience
• Analytical fluency with Salesforce, Microsoft Excel, and PowerBI platforms
• MBA a plus

ASSUMPTION: Candidates with a strong background in medical device marketing, strategic planning, and data analysis will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $97,300.00 - $194,700.00 per year

Benefits:

• Career development with an international company where you can grow the career you dream of
• Employees can qualify for free medical coverage in Abbott's Health Investment Plan (HIP) PPO medical plan in the next calendar year
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role in the medical device industry. Actual compensation may vary based on experience, skills, and Abbott's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, specifically in the medical device sector, focusing on Electrophysiology (EP) products for the treatment of heart rhythm disorders

Company Size: Abbott Laboratories is a large, multinational corporation with over 10,000 employees worldwide

Founded: Abbott was founded in 1888 and has a rich history in the healthcare industry, with a strong focus on innovation and improving patient outcomes

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines
• Abbott's Electrophysiology (EP) business focuses on advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Working at Abbott offers a unique opportunity to be part of a global healthcare leader with a strong commitment to innovation, quality, and improving patient outcomes.

📊 Role Analysis

Career Level: This role is at the mid-level management or senior individual contributor level, requiring a high degree of independence and strategic thinking

Reporting Structure: The Field Marketing Manager reports directly to the US EP Marketing team and collaborates closely with commercial leaders, field personnel, and other internal stakeholders

Work Arrangement: This role is remote and requires frequent travel (up to 75%) within the Central Atlantic territory

Growth Opportunities:

• Potential career progression within Abbott's marketing organization or other business units
• Expanding skills and expertise in medical device marketing, strategic planning, and data analysis
• Networking and building relationships with industry peers, KOLs, and customers

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within Abbott's marketing organization or other business units.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel to regional offices and customer sites)

Office Location(s): Kansas City, Missouri; Charlotte, North Carolina; Lexington, Kentucky; Nashville, Tennessee

Geographic Context:

• Kansas City, Missouri: A midwestern city with a population of approximately 500,000, offering a mix of urban and suburban living with a relatively low cost of living
• Charlotte, North Carolina: A southeastern city with a population of over 900,000, known for its diverse cultural scene, professional sports teams, and a growing tech industry
• Lexington, Kentucky: A city in the Bluegrass State with a population of around 320,000, offering a blend of urban and rural living with a strong horse racing and bourbon culture
• Nashville, Tennessee: A city known for its vibrant music scene, with a population of over 680,000, offering a mix of urban and suburban living with a relatively low cost of living

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate travel and customer meetings as needed

ASSUMPTION: Working remotely within the Central Atlantic territory requires strong self-motivation, time management, and the ability to work independently while maintaining close collaboration with internal stakeholders and customers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Phone or video interview with the hiring manager or a member of the marketing team
• In-person or video interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Industry knowledge and understanding of EP products
• Data analysis and interpretation skills
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the EP market and Abbott's products in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and collaboration abilities
• Research Abbott's company culture and be prepared to discuss how your values align with the organization
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role

ATS Keywords: Field Marketing, Medical Device, Electrophysiology, Product Management, Strategic Planning, Data Analysis, Customer Engagement, Sales Acumen, Marketing Campaigns, Product Launch, KOL, EP, Abbott, Healthcare, Life Sciences, Technology

ASSUMPTION: The application process for this role may vary based on Abbott's specific hiring practices and the preferences of the hiring manager or HR department.

🛠️ Tools & Technologies

• Salesforce
• Microsoft Excel
• PowerBI
• Social media platforms (e.g., LinkedIn, Twitter)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for data analysis, customer engagement, and marketing campaign execution.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Performance
• Integrity
• Collaboration

Work Style:

• Abbott values a diverse and inclusive work environment, with a strong focus on collaboration and teamwork
• The company encourages employees to take initiative, be proactive, and drive results
• Abbott's work culture is fast-paced, with a focus on continuous improvement and innovation

Self-Assessment Questions:

• How do your personal values align with Abbott's company values?
• Describe a time when you had to work independently to achieve a significant goal. How did you approach this challenge, and what was the outcome?
• Can you provide an example of a successful marketing campaign you've executed, and how you measured its success?

ASSUMPTION: Candidates who demonstrate a strong fit with Abbott's company values, work style, and cultural norms will be most successful in this role.

⚠️ Potential Challenges

• Managing a large territory with multiple office locations and a diverse customer base
• Balancing the demands of multiple stakeholders, including commercial leaders, field personnel, and internal teams
• Keeping up with the latest EP product developments and market trends
• Travel requirements (up to 75%) and the need to maintain a healthy work-life balance
• Working remotely and maintaining strong communication and collaboration with internal stakeholders and customers

ASSUMPTION: These challenges require a high degree of adaptability, strong communication skills, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Field Marketing Manager (Central Atlantic) vs. Field Marketing Manager (West Coast):
• Territory size and customer base
• Regional office locations and travel requirements
• Market dynamics and customer preferences
• Field Marketing Manager (Central Atlantic) vs. Product Manager (EP):
• Responsibilities and focus areas
• Stakeholder relationships and collaboration
• Career progression and growth opportunities
• Field Marketing Manager (Central Atlantic) vs. Sales Representative (EP):
• Role focus and primary responsibilities
• Customer interactions and sales targets
• Career progression and growth opportunities

ASSUMPTION: Understanding the differences and similarities between these roles can help applicants determine which position best fits their skills, experiences, and career goals.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase EP product adoption among a specific customer segment
• Conducting market research to identify trends and opportunities in the EP market and developing strategies to capitalize on them
• Collaborating with the US Product Management team to launch a new EP product and driving its adoption among customers

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Field Marketing Manager role and the impact it can have on EP product adoption and business growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with the US Product Management team, and what are the expectations for feedback and input on product launches and marketing campaigns?
• What are the most significant challenges facing the EP business, and how can this role help address them?
• How does Abbott support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you better understand the expectations and requirements for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and collaboration abilities
• Research Abbott's company culture and be prepared to discuss how your values align with the organization
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.