Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Box

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: On-site

🔹 Category: Field Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies specifically for the DACH region.
• Managing regional marketing initiatives and coordinating events.
• Collaborating with sales and partner teams to optimize marketing efforts.
• Using data analytics to monitor and report on marketing performance.

ASSUMPTION: The role requires an in-depth understanding of the local market context in DACH to tailor marketing strategies effectively.

📋 Key Responsibilities

✅ Collaborate with global marketing teams to adapt successful campaigns regionally.

✅ Establish and nurture relationships with the regional sales team to align marketing with sales objectives.

✅ Manage relationships with regional customers and support major events and publicity efforts.

✅ Assist the EMEA partner team in building and enhancing a local channel ecosystem.

✅ Oversee the management of the regional event calendar and maintain brand consistency at third-party events.

✅ Maintain and update local country websites with region-specific content.

✅ Analyze data to track ROI on marketing activities and improve efficacy.

ASSUMPTION: The manager will need to be skilled in project management and capable of handling multiple aspects of field marketing.

🎯 Required Qualifications

Education: Not specified, but a degree in Marketing, Business, or a related field is likely preferred.

Experience: Strong experience in field marketing, especially within the SaaS or technology sectors.

Required Skills:

• Fluent in German
• Strong field marketing experience
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with digital marketing/social media
• Proven track record of resourcefulness and creativity

ASSUMPTION: German fluency is critical for effective regional communication and market engagement.

💰 Compensation & Benefits

Salary Range: Not specified (Industry-standard compensation expected)

Benefits:

• 30 days of vacation, medical, and dental coverage
• Robust wellness program with subsidized gym membership
• Employee Stock Purchase Plan and additional perks

Working Hours: 40 hours per week, with possible flexibility for hybrid work

ASSUMPTION: Competitive compensation and benefits are standard to attract experienced marketing professionals.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 1,001-5,000 employees

Founded: 2005

Company Description:

• Leader in Intelligent Content Management.
• Platforms to enable secure and collaborative workflows.
• Global presence with offices in the US, Europe, and Asia.

Company Specialties:

• Cloud Content Management
• Enterprise Software
• Business Software Solutions

Company Website: http://www.box.com

ASSUMPTION: Given the global technology landscape, understanding industry trends will help contextualize the company's market position.

📊 Role Analysis

Career Level: Mid-level with opportunities for leadership development

Reporting Structure: Reports to the head of regional field marketing

Work Arrangement: Hybrid role, blending in-office and remote work

Growth Opportunities:

• Potential for transitioning into a senior marketing role
• Involvement in international projects
• Exposure to cutting-edge marketing strategies and tools

ASSUMPTION: The role provides a pathway to senior field marketing positions, given successful performance.

🌍 Location & Work Environment

Office Type: Located in a WeWork; collaborative and flexible workspace

Office Location(s): Munich, other European locations include London, Paris, Amsterdam, Warsaw

Geographic Context:

• Munich is a key business hub in Germany
• Proximity to major European markets
• Cultural and economic access to the DACH region

Work Schedule: Emphasis on in-person collaboration; approximately 2 days per week in office

ASSUMPTION: Embracing the hybrid model aligns with modern work culture shifts and allows flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Screening interview with HR
• Technical/Job-fit interview with hiring manager

Key Assessment Areas:

• Field marketing acumen
• Project management skills
• Technical proficiency in marketing tools

Application Tips:

• Demonstrate understanding of the DACH market
• Show adaptability and creativity in problem-solving
• Highlight experience with SaaS and related technologies

ATS Keywords: Field Marketing, SaaS, Collaboration, Data Analytics

ASSUMPTION: This process is typical for experienced marketing roles within tech companies.

🛠️ Tools & Technologies

• Data analytics tools (e.g., Google Analytics)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Content management systems

ASSUMPTION: Familiarity with these platforms is important given the nature of field marketing operations.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer commitment

Work Style:

• Team-oriented and collaborative
• Innovative and agile in operations
• Strong focus on customer satisfaction

Self-Assessment Questions:

• How do you manage multiple projects simultaneously?
• Describe a time you adapted a global campaign to a local market.
• How do you use data to inform marketing strategies?

ASSUMPTION: Embracing the company's values is key for thriving in its fast-paced, collaborative environment.

⚠️ Potential Challenges

• Adapting global strategies to regional cultural and business nuances
• Balancing multiple stakeholders within a complex matrix organization
• Tracking and measuring marketing impact with data analytics
• Ensuring brand consistency across all channels

ASSUMPTION: Challenges are typical of field marketing roles requiring strong cross-functional collaboration.

📈 Similar Roles Comparison

• Field Sales Manager at a B2B company
• Regional Marketing Director in technology
• Demand Generation Manager in SaaS

ASSUMPTION: Similar roles would involve comparable skills in strategy and execution within regional contexts.

📝 Sample Projects

• Developing a regional marketing campaign for product launch
• Executing a series of customer-focused events across the DACH region
• Creating and managing digital marketing channels to improve brand visibility

ASSUMPTION: Past projects should demonstrate ability to scale marketing strategies regionally.

❓ Key Questions to Ask During Interview

• What are the primary goals for this role in the first year?
• How does Box evaluate success in field marketing efforts?
• What level of autonomy does this position have?
• Can you describe the relationship between marketing and sales at Box?
• What initiatives currently have the highest priority in DACH?

ASSUMPTION: These questions are designed to reveal role expectations, KPIs, and company priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Box career portal
• Ensure your CV highlights relevant field marketing experience.
• Prepare for potential interview stages with HR and Marketing.
• Research Box's recent marketing campaigns and industry impacts.
• Connect with existing Box employees on LinkedIn to gain insights.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.