Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Workato

🔹 Location: New York, New York

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and scaling a cohesive field marketing strategy for North America
• Executing targeted, high-impact field activities to drive pipeline and revenue
• Establishing repeatable processes and best practices for events and campaigns
• Measuring and optimizing program performance using key metrics
• Driving cross-functional alignment with sales and marketing stakeholders

ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects simultaneously. Strong project management skills and a self-starter mindset are essential.

📋 Key Responsibilities

✅ Build and own the North America field marketing program, developing and scaling a cohesive strategy tailored to regional priorities and growth objectives

✅ Execute targeted, high-impact field activities that align with broader integrated campaigns, driving attendance, managing onsite experience, and ensuring high-quality follow-up to drive meaningful pipeline

✅ Develop scalable processes, establishing repeatable playbooks, templates, and best practices to ensure consistency and efficiency across events and campaigns

✅ Measure what matters, tracking and reporting on key performance metrics including event KPIs, lead generation, pipeline contribution, and ROI to continuously optimize program performance

✅ Drive cross-functional alignment, partnering closely with sales leadership, account executives, and marketing stakeholders to ensure programs support pipeline goals and drive meaningful business outcomes

ASSUMPTION: This role involves a significant amount of event planning and management, as well as cross-functional collaboration with sales and marketing teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of experience in field marketing and/or account-based marketing, preferably within B2B SaaS or technology companies

Required Skills:

• Proven ability to manage and scale multiple campaigns simultaneously
• Self-starter mindset with strong project management skills, high autonomy, and a sharp eye for detail
• Direct experience adapting product marketing messages and growth campaigns for specific personas and territories
• Willingness and flexibility to travel as needed
• Familiarity with tools like Marketo, Salesforce, Demandbase, and other modern MarTech platforms

Preferred Skills:

• Experience with event management software (e.g., Cvent, Bizzabo)
• Fluency in additional languages

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education. Familiarity with modern MarTech platforms is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $150,000 per year (AI-estimated based on role, experience level, and location)

Benefits:

• Stock Options
• Equity

Working Hours: Full-time (40 hours/week) with flexible hours and the need for travel

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may include health insurance, retirement plans, and other perks.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: 2013

Company Description:

• Workato empowers enterprises to transform their business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization
• With a democratized approach to enterprise orchestration, business technologists are empowered to fuel their organization’s digital transformation
• Trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box

Company Specialties:

• Integration
• Workflow Automation
• Business Process Automation
• App Integration
• Cloud App Integration
• Ground App Integration
• Enterprise Integration
• Citizen Development
• No Code Integration
• Automation
• Intelligent Automation
• Artificial Intelligence
• Enterprise Web
• Information Technology
• and Generative AI

Company Website: http://www.workato.com

ASSUMPTION: Workato is a rapidly growing company with a strong focus on innovation and empowering its employees to take full ownership of their roles. They offer a flexible, trust-oriented culture that balances productivity with self-care.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Senior Director of Demand Generation

Work Arrangement: On-site with travel as needed

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its field marketing efforts
• Opportunities to work on high-impact campaigns and drive business outcomes
• Chance to learn and develop skills in enterprise orchestration and AI

ASSUMPTION: This role offers significant growth potential as Workato continues to expand its field marketing efforts and drive business outcomes.

🌍 Location & Work Environment

Office Type: On-site with flexible work arrangements

Office Location(s): 1530 Page Mill Road, Palo Alto, California 94304, US; 110 Wall Street, #4-007, New York, NY 10005, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
• The office is located in the heart of the city, providing easy access to public transportation and amenities
• New York is a major hub for technology and business, offering ample networking opportunities

Work Schedule: Full-time (40 hours/week) with flexible hours and the need for travel

ASSUMPTION: The New York office provides a dynamic and collaborative work environment, with easy access to the city's many amenities and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the senior director of demand generation
• Final interview with the VP of marketing
• Background check and offer

Key Assessment Areas:

• Strategic thinking and planning
• Campaign execution and project management skills
• Cross-functional collaboration and communication
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in field marketing and event management
• Be prepared to discuss specific examples of your ability to manage multiple campaigns simultaneously and drive business outcomes
• Demonstrate your familiarity with modern MarTech platforms and event management software

ATS Keywords: Field Marketing, Account-Based Marketing, B2B SaaS, Project Management, Event Management, Sales Collaboration, Lead Generation, ROI Measurement, MarTech Platforms, Campaign Management, Performance Metrics, Process Development, Cross-Functional Collaboration, Self-Starter, Attention to Detail, Travel Flexibility

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, campaign execution skills, and ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Demandbase
• Event management software (e.g., Cvent, Bizzabo)
• Modern MarTech platforms

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used extensively for campaign management, event planning, and sales collaboration.

👔 Cultural Fit Considerations

Company Values:

• Empowering customers and employees
• Collaborating and learning from each other
• Innovating and challenging the status quo
• Operating with integrity and respect

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on driving business outcomes
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable managing multiple projects simultaneously and balancing competing priorities?
• Do you have a strong eye for detail and a commitment to high-quality execution?
• Are you able to adapt product marketing messages and growth campaigns for specific personas and territories?
• Are you willing to travel as needed to execute field marketing activities?

ASSUMPTION: Workato values employees who are self-starters, adaptable, and committed to driving business outcomes. Successful candidates will be able to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may require long hours and tight deadlines
• Travel requirements may impact work-life balance
• Collaborating with cross-functional teams may present communication and coordination challenges
• Keeping up with the latest MarTech platforms and event management software may require continuous learning

ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Event Marketing Manager: Field Marketing Manager focuses on strategic planning and execution of field marketing activities, while Event Marketing Manager is more focused on event planning and logistics
• Field Marketing Manager vs. Product Marketing Manager: Field Marketing Manager is responsible for driving pipeline and revenue through field marketing activities, while Product Marketing Manager focuses on positioning and messaging of products to meet market needs
• Career path: Field Marketing Manager may progress to Director or VP of Field Marketing, or transition to a leadership role in another marketing function

ASSUMPTION: While these roles share some similarities, they each require unique skills and focus areas. The career path for Field Marketing Manager may vary depending on the organization's structure and growth opportunities.

📝 Sample Projects

• Planning and executing a regional roadshow to drive attendance and generate leads
• Developing and implementing a repeatable process for event planning and management
• Collaborating with sales leadership to align field marketing activities with pipeline goals

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Field Marketing Manager role, from strategic planning and execution to cross-functional collaboration and process development.

❓ Key Questions to Ask During Interview

• Can you describe the current field marketing strategy for North America and how this role fits into it?
• How does the company support the growth and development of its field marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its field marketing campaigns, and how can I contribute to improving these metrics?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in field marketing and event management
• Prepare examples of your ability to manage multiple campaigns simultaneously and drive business outcomes
• Demonstrate your familiarity with modern MarTech platforms and event management software
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.