Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Reed Technology

🔹 Location: Japan - Higashi-Azabu

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing plans tailored to the Japanese market
• Driving campaigns to engage Librarians and Researchers
• Collaborating with sales teams and global marketing counterparts
• Tracking campaign performance and optimizing marketing strategies

ASSUMPTION: This role requires a high level of autonomy and strategic thinking to manage campaigns effectively in the Japanese market.

📋 Key Responsibilities

✅ Develop and execute integrated marketing plans tailored to the unique needs of local markets in Japan

✅ Collaborate with central campaign teams to localize and amplify global campaigns for the Japanese market

✅ Drive marketing campaigns aimed at expanding the customer base, fostering new business, and increasing engagement with existing customers through targeted segmentation

✅ Provide regular demand generation reporting on campaign outcomes, with a specific focus on MQL generation and marketing-sourced deals

✅ Work closely with sales teams and global marketing counterparts to ensure seamless execution of campaigns and alignment with business objectives

✅ Leverage digital marketing strategies and event management to support both online and in-person engagement efforts

✅ Regularly track campaign performance and optimize marketing strategies to meet goals related to MQLs, marketing-sourced revenue, and overall growth

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven analysis to maximize marketing impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5 years of experience in field marketing, including campaign management, event management, lead generation, and customer engagement

Required Skills:

• Proven experience in digital field marketing with a high comfort level in utilizing digital and social channels
• Exceptional communication and interpersonal skills, with a business level of English and Japanese
• Ability to participate in global cross-functional teams and manage time zone differences for international meetings
• Strong project management skills with a keen attention to detail, and excellent problem-solving and critical thinking abilities
• Demonstrated experience driving projects and collaborating across teams including Product, Sales, Business Development, Global Marketing, and other stakeholders

Preferred Skills:

• Proficiency or high-level understanding in digital tools such as CMS, Adobe Photoshop, Pardot, Adobe Campaign, Salesforce, SurveyMonkey, etc.

ASSUMPTION: Candidates should have a strong background in field marketing, with a proven track record of driving integrated marketing campaigns and collaborating effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on industry standards for a Field Marketing Manager with 5-10 years of experience in Japan)

Benefits:

• Wellbeing Initiatives
• Shared Parental Leave
• Study Assistance
• Sabbaticals

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Field Marketing Manager with 5-10 years of experience in Japan. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services

Company Size: 1,001-5,000 employees (Mid-sized company with a global presence)

Founded: 1961 (Over 60 years of experience in the industry)

Company Description:

• LexisNexis Reed Tech enables the advancement of humanity by delivering better outcomes to the innovation community
• They help customers make informed decisions, be more productive, comply with regulations, and ultimately achieve superior results
• Their workflow and analytic solutions serve researchers, law firms, department heads, patent offices, competition authorities, universities, and financial services firms

Company Specialties:

• Complex data capture XML Format
• Government Contractor
• FDA Regulatory and Compliance Support
• Global Data Management for Life Sciences
• Medical Device GUDID Submissions
• Pharma SPL Services for Rx, OTC and Biologics
• Lot Distribution Reporting (LDR) for biologics
• EU-MDR Support
• Medical Device Quality
• Safety and Regulatory Data
• NHS England Submissions
• Pharma labels Safety and Regulatory Data
• and Intellectual property

Company Website: corporate.reedtech.com

ASSUMPTION: Reed Technology is a well-established company with a strong focus on innovation and customer success. Their extensive experience and global presence make them an attractive employer for marketing professionals.

📊 Role Analysis

Career Level: Mid-level to Senior (Based on experience requirements and role responsibilities)

Reporting Structure: Reports directly to the APAC Field Marketing Director

Work Arrangement: On-site (Full-time, 40 hours per week)

Growth Opportunities:

• Potential to take on more regional responsibilities as the company expands in the APAC region
• Opportunities to work on global campaigns and collaborate with international teams
• Possibility to transition into a more senior role within the marketing department

ASSUMPTION: This role offers a mix of local market focus and global collaboration, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Japan - Higashi-Azabu

Geographic Context:

• Higashi-Azabu is a vibrant and modern district in Tokyo, known for its high concentration of multinational corporations
• The area offers easy access to public transportation, shopping, and dining options
• It is a popular location for both Japanese and international companies

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The Higashi-Azabu location provides a convenient and stimulating work environment for employees, with easy access to amenities and a high concentration of industry peers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign planning
• Communication and interpersonal skills
• Data analysis and reporting
• Collaboration and teamwork
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research the company and industry to demonstrate your understanding and enthusiasm
• Practice common marketing interview questions and brush up on your data analysis skills

ATS Keywords: Field Marketing, Campaign Management, Event Management, Lead Generation, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Campaigns, MQL Generation, Marketing-Sourced Revenue, Global Marketing, Sales Alignment, Data Analysis

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• CMS
• Adobe Photoshop
• Pardot
• Adobe Campaign
• Salesforce
• SurveyMonkey

ASSUMPTION: Proficiency in these tools is preferred but not required. The company may provide training and support to help the successful candidate develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams and stakeholders?
• Are you adaptable and able to manage multiple priorities effectively?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Reed Technology.

⚠️ Potential Challenges

• Managing time zone differences for international meetings and collaborations
• Balancing local market needs with global campaign requirements
• Keeping up with the latest marketing trends and technologies
• Meeting aggressive MQL and marketing-sourced revenue targets
• Navigating a matrixed organization and building effective cross-functional relationships

ASSUMPTION: These challenges require strong communication, project management, and adaptability skills to overcome successfully.

📈 Similar Roles Comparison

• Compared to other Field Marketing Manager roles, this position offers a higher level of autonomy and strategic decision-making
• Industry-specific context: The role focuses on the information services industry, with a strong emphasis on data-driven marketing and customer engagement
• Career path comparison: This role can serve as a stepping stone to more senior marketing positions within the company or the industry

ASSUMPTION: Candidates should consider their career goals and aspirations when evaluating this opportunity against similar roles in the market.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to engage Japanese researchers and librarians
• Localizing and amplifying global campaigns for the Japanese market, ensuring relevance and effectiveness
• Driving a customer engagement initiative to increase satisfaction and retention rates among existing customers

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, highlighting the candidate's ability to manage marketing campaigns effectively.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term marketing strategy and how this role fits into it?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure and track the success of its marketing campaigns?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions help candidates better understand the role, the company, and their potential fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research the company and industry to demonstrate your understanding and enthusiasm
• Practice common marketing interview questions and brush up on your data analysis skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.