📌 Core Information
🔹 Job Title: Field Marketing Manager - East Region
🔹 Company: Couchbase, Inc.
🔹 Location: Remote - Based in NYC, or Boston
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: Mid-Senior Level
🔹 Remote Status: Remote OK (Based in NYC, or Boston)
🚀 Job Overview
Key aspects of this role include:
- Develop and execute regional marketing strategies to support growth in the East Region.
- Plan and execute events, including trade shows, conferences, executive networking events, partner programs, sales meetings, and customer engagements.
- Drive account-based marketing (ABM) initiatives, collaborating closely with sales, solutions engineering, product marketing, digital marketing, and sales ops.
- Cross-functional enablement, aligning marketing efforts with sales initiatives and broader corporate strategies.
- Data-driven planning and execution, leveraging data to inform event and campaign strategies, manage logistics, lead tracking, and post-event analytics.
- Budget and vendor management, including forecasting, negotiating with vendors, and tracking project metrics and ROI.
- Ensure brand consistency and excellence, managing contractors/vendors and overseeing timely logistics for all marketing assets and shipments.
ASSUMPTION: This role requires a strategic, data-driven marketer with exceptional communication and project management skills, a deep understanding of field and partner marketing, and hands-on experience with both in-person and virtual event execution.
📋 Key Responsibilities
✅ Develop and execute regional marketing strategies that align with regional sales objectives, focusing on ABM and persona-based engagement.
✅ Lead end-to-end execution of trade shows, conferences, executive networking events, partner programs, sales meetings, and customer engagements.
✅ Collaborate with cross-functional teams to craft and launch 1:1 and 1:few ABM campaigns targeting strategic accounts.
✅ Align marketing efforts with sales initiatives and broader corporate strategies.
✅ Leverage data to inform event and campaign strategies, manage logistics, lead tracking, and post-event analytics.
✅ Forecast and manage budgets, select and negotiate with vendors, and track project metrics and ROI for all regional initiatives.
✅ Maintain brand alignment across all initiatives, manage contractors/vendors, and oversee timely logistics for all marketing assets and shipments.
ASSUMPTION: The ideal candidate will have experience in field marketing, event management, and ABM execution, with a proven track record of driving measurable pipeline growth through strategic marketing programs.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent required
Experience: 4+ years of experience in field marketing, including event management and ABM execution
Required Skills:
- Proven success in driving measurable pipeline growth through strategic marketing programs
- Strong project and time management skills with a results-oriented mindset
- Excellent written and verbal communication skills
- Proficient in Microsoft Office or Google Workspace; experience with Salesforce, Airtable, or PowerBI is a plus
- Strong cross-functional collaboration and leadership abilities
- Creative problem solver with a team-first attitude
Preferred Skills:
- Experience with Capella or similar developer data platforms
- Familiarity with the software development industry
ASSUMPTION: Candidates should have a deep understanding of field and partner marketing, with experience in event management and ABM execution. Strong project management skills and excellent communication abilities are essential for success in this role.
💰 Compensation & Benefits
Salary Range: The anticipated starting base pay range for this role is $88,145 - $103,700 USD per year. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, equity, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.
Benefits:
- Generous Time Off Program - Flexibility to care for you and your family
- Wellness Benefits - A variety of world-class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs
- Financial Planning - RSU equity program, ESPP program, Retirement program and Business Travel Insurance
- Career Growth - Be valued, Create value approach
- Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
Working Hours: Full-time, with a willingness to travel up to 30%
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role with similar requirements. The actual compensation package may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on developer data platforms for critical applications in the AI world.
Company Size: Mid-sized (501-1,000 employees)
Founded: 2009
Company Description:
- Couchbase delivers Capella, the developer data platform for critical applications in our AI world.
- By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications without compromise – delivering unmatched performance, scalability, and cost-efficiency from cloud to edge and everything in between.
- Trusted by over 30% of the Fortune 100, Couchbase is unlocking innovation, accelerating AI transformation, and redefining customer experiences.
Company Specialties:
- NoSQL database technology
- Document-oriented database technology
- Key-value database technology
- Mobile database
- SQL
- cloud database
- cloud
- and dbaas
Company Website: http://www.couchbase.com
ASSUMPTION: Couchbase is a well-established company in the software development industry, with a strong focus on developer data platforms and a commitment to empowering developers and enterprises to build and scale applications without compromise.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: Reports directly to the Director of Field Marketing
Work Arrangement: Remote OK (Based in NYC, or Boston) with a willingness to travel up to 30%
Growth Opportunities:
- Potential to grow into a leadership role within the field marketing team or expand into other marketing disciplines.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Chance to learn and develop skills in a fast-paced, dynamic environment.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts and expand their skillset in a dynamic environment.
🌍 Location & Work Environment
Office Type: Remote-first, with the option to work from one of the company's offices in New York City, New York, or Boston, Massachusetts
Office Location(s): 3250 Olcott St, Santa Clara, California 95054, US; 11-21 Paul Street, London, United Kingdom EC2A 4JU, GB; Pride Elite, Level 2, 10 Museum Road, Bangalore, 560001, IN; 1a Tariff Street, Manchester, England M1 2FF, GB
Geographic Context:
- New York City, New York, and Boston, Massachusetts are major metropolitan areas with diverse populations, vibrant cultures, and numerous opportunities for professional growth and networking.
- The East Coast region is home to many tech companies and startups, providing ample opportunities for career advancement and collaboration.
- The remote work arrangement offers flexibility and the ability to work from various locations within the United States.
Work Schedule: Full-time, with a willingness to travel up to 30%
ASSUMPTION: The remote work arrangement and flexibility to work from various locations within the United States make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- Behavioral and situational interviews to evaluate problem-solving skills and experience
- Final round interviews with key stakeholders, including the hiring manager and other team members
- Background check and reference check before extending an offer
Key Assessment Areas:
- Communication skills and cultural fit
- Problem-solving skills and experience in field marketing, event management, and ABM execution
- Strategic thinking and data-driven approach to marketing
- Leadership abilities and team-first attitude
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with field marketing, event management, and ABM execution, as well as your strategic approach to marketing and data-driven decision-making.
- Showcase your ability to work collaboratively and lead cross-functional teams.
- Demonstrate your understanding of the software development industry and Couchbase's products.
ATS Keywords: Field Marketing, Event Management, ABM, Strategic Marketing, Data-Driven, Cross-Functional Collaboration, Leadership, Software Development Industry, Couchbase, Capella
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, problem-solving abilities, strategic thinking, and leadership potential, with a strong emphasis on relevant experience in field marketing, event management, and ABM execution.
🛠️ Tools & Technologies
- Microsoft Office or Google Workspace
- Salesforce
- Airtable
- PowerBI
- Event management platforms (e.g., Cvent, Bizzabo)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven and results-oriented
- Strategic and creative problem-solving
- Collaborative and team-focused
- Adaptable and open to feedback
- Passionate about technology and continuous learning
Self-Assessment Questions:
- How do you align with Couchbase's customer-centric approach, and how have you demonstrated this in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in a project or event, and how did you handle it?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure the quality of your work?
ASSUMPTION: Couchbase values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, with a data-driven and results-oriented approach to work, and a strong commitment to continuous learning and adaptation.
⚠️ Potential Challenges
- The role may require occasional travel, which could be a challenge for candidates who prefer a fully remote work arrangement.
- The fast-paced nature of the role and the need to manage multiple projects simultaneously may present challenges for candidates who prefer a more structured or predictable work environment.
- The competitive nature of the software development industry may require the candidate to adapt to frequent changes in the market and adjust their strategies accordingly.
- The need to collaborate with cross-functional teams and manage contractors/vendors may present challenges for candidates who prefer to work independently or have limited experience in cross-functional collaboration.
ASSUMPTION: The ideal candidate will be adaptable, comfortable working in a fast-paced environment, and experienced in cross-functional collaboration and vendor management.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Manager: A Field Marketing Manager role typically involves a broader scope of responsibilities, including strategic planning, ABM, and cross-functional collaboration, while an Event Manager role focuses primarily on event planning and execution.
- Industry-specific context: The software development industry is highly competitive and dynamic, with a strong focus on innovation and continuous learning. Candidates should be prepared to adapt to frequent changes in the market and stay up-to-date with industry trends.
- Career path comparison: A Field Marketing Manager role can serve as a stepping stone to leadership positions within the marketing department or provide an opportunity to transition into other marketing disciplines, such as product marketing or digital marketing.
ASSUMPTION: Candidates should carefully consider their career goals and preferences when comparing this role to similar positions in the industry, and be prepared to adapt their skills and experiences to fit the specific requirements of the role.
📝 Sample Projects
- Planning and executing a regional event series, including trade shows, conferences, and executive networking events, with a focus on driving measurable pipeline growth and customer engagement.
- Developing and implementing an ABM strategy for a key account, including targeted campaigns, personalized content, and tailored messaging, to drive revenue growth and customer retention.
- Collaborating with cross-functional teams to launch a new product or feature, including market research, competitive analysis, and go-to-market planning, to drive adoption and market share.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Field Marketing Manager role at Couchbase, with a strong focus on driving measurable results and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to field marketing and how this role fits into the broader marketing strategy?
- How does the company support the growth and development of its field marketing team members?
- Can you provide an example of a successful field marketing campaign that the company has executed, and what made it successful?
- How does the company measure the success of its field marketing initiatives, and how are these metrics used to inform future strategies?
- What is the company's approach to cross-functional collaboration, and how does this role work with other departments to drive marketing success?
ASSUMPTION: Asking these key questions during the interview will help candidates better understand the company's approach to field marketing, its commitment to employee growth and development, and the expectations for success in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on field marketing, event management, and ABM execution.
- Prepare for your interviews by researching Couchbase's products, industry, and competitors, and be ready to discuss your strategic approach to marketing and data-driven decision-making.
- Showcase your ability to work collaboratively and lead cross-functional teams by providing examples of your experience in these areas.
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
