📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Pollo Campero
🔹 Location: Orlando, FL
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing national marketing plans at the local level with strategic grassroots community engagement
- Developing and managing local business plans to maintain commercial relevance and achieve annual sales plans
- Supporting local store marketing budget management and community partnerships
- Providing comprehensive sales analysis and local market feedback to strengthen program development
- Collaborating with local operations teams to achieve business objectives
ASSUMPTION: This role requires a high degree of local market knowledge and community engagement, as well as strong collaboration skills to work effectively with both marketing and operations teams.
📋 Key Responsibilities
✅ Execute national marketing plans at the local market level with strategic grassroots community engagement
✅ Develop and manage the execution of short-term local business plans (local store marketing) to build and maintain commercial relevance and achieve annual sales plans
✅ Support the execution and management of local store marketing budget to comply with budget parameters, focused around community traffic drivers, community partners, and catering
✅ Provide comprehensive sales analysis by channel, day part, menu family, and day of the week to understand business performance and uncover opportunities
✅ Become the eyes and ears of the marketing team at the field level and support relevant local feedback to strengthen program and plan development
✅ Become a critical partner to the local operations team in developing relevant plans to achieve business objectives
ASSUMPTION: This role requires a high level of autonomy and initiative, as well as strong project management skills to manage multiple local marketing campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Administration, Marketing, Communication, or equivalent required
Experience: 5+ years of field marketing experience, with a focus on restaurant marketing
Required Skills:
- Proven experience in field marketing and local store marketing
- Background in retail promotional creation and execution
- Fluency in English and Spanish
- Strong analytical skills and data-driven decision-making
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the restaurant industry and competitive landscape
- Familiarity with local market trends and consumer behavior
ASSUMPTION: Given the role's focus on local market execution and community engagement, candidates with experience in local marketing or community management may also be strong fits.
💰 Compensation & Benefits
Salary Range: USD $100,000.00 - $105,000.00 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Pollo Campero meals
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: Salary range provided is based on industry standards for mid-senior level marketing roles in the restaurant industry, with adjustments for location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Pollo Campero operates in the restaurant industry, specializing in chicken dishes
Company Size: Pollo Campero has 1,001-5,000 employees, providing ample opportunities for career growth and development
Founded: 1971, with over 50 years of history and a strong brand presence
Company Description:
- Pollo Campero started in Guatemala with a prized chicken recipe that has been delighting friends and families since 1971
- Fast forward over 50 years later, and Pollo Campero's dedication to high-quality and flavorful chicken recipes has not changed
- Pollo Campero specializes in traditional fried and citrus grilled chicken recipes that can be enjoyed personally or for families to share through dine-in, drive-thru, take-out, or delivery
Company Specialties:
- Chicken
- Bowls
- Sandwiches
- Salads
- Wings
Company Website: https://us.campero.com/
ASSUMPTION: Pollo Campero's focus on high-quality chicken recipes and family-friendly dining experiences sets it apart in the competitive restaurant industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department or broader organization
Reporting Structure: This role reports directly to the Marketing Manager and works closely with local operations teams
Work Arrangement: On-site, with a requirement for at least 50% time spent in the field
Growth Opportunities:
- Advancement to a senior marketing role or management position within the marketing department
- Expansion into other areas of the business, such as operations or franchise development
- Opportunities to work on special projects or initiatives that drive business growth and innovation
ASSUMPTION: Given Pollo Campero's size and growth potential, this role offers strong opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: On-site, with a requirement for frequent travel to local markets and communities
Office Location(s): Orlando, FL
Geographic Context:
- Orlando is a major city in central Florida, known for its theme parks, tourism, and diverse cultural scene
- The Orlando metropolitan area has a population of over 2.5 million people, providing a large customer base for Pollo Campero
- Orlando offers a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with flexibility to work evenings and weekends as needed to support local marketing events and initiatives
ASSUMPTION: The Orlando location provides a vibrant and dynamic work environment, with ample opportunities for community engagement and local market development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and fit
- In-depth behavioral interview to discuss local market experience and marketing strategies
- Final interview with the Marketing Manager or other senior leaders to discuss fit and next steps
Key Assessment Areas:
- Local market knowledge and community engagement strategies
- Marketing execution and project management skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Pollo Campero's values and mission
Application Tips:
- Highlight relevant local market experience and community engagement initiatives
- Demonstrate a strong understanding of Pollo Campero's brand and marketing strategies
- Provide specific examples of marketing campaigns or projects that have driven business growth and innovation
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role and Pollo Campero's mission
ATS Keywords: Field Marketing, Local Store Marketing, Sales Analysis, Community Partnerships, Promotional Creation, Bilingual Communication, Budget Management, Sales Training, Market Analysis, Collaboration, Strategic Planning, Operational Support, Business Development, Marketing Execution, Customer Engagement, Traffic Drivers
ASSUMPTION: Pollo Campero's hiring process is designed to assess candidates' local market knowledge, marketing execution skills, and cultural fit, with a focus on driving business growth and innovation.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Pollo Campero's marketing department and local market needs.
👔 Cultural Fit Considerations
Company Values:
- Quality: Delivering high-quality chicken recipes and exceptional customer service
- Community: Engaging with local communities and fostering a sense of belonging
- Innovation: Continuously improving and adapting to meet the evolving needs of customers
- Integrity: Acting with honesty and transparency in all business dealings
Work Style:
- Collaborative: Working closely with marketing and operations teams to achieve business objectives
- Adaptable: Responding to changing market conditions and customer preferences
- Data-driven: Making informed decisions based on data and analytics
- Community-focused: Engaging with local communities and building strong relationships
Self-Assessment Questions:
- How have you demonstrated a commitment to quality and exceptional customer service in previous roles?
- Can you provide an example of a successful community engagement initiative or partnership?
- How do you approach continuous improvement and innovation in your marketing strategies?
- How do you balance data-driven decision-making with a focus on community engagement and customer service?
ASSUMPTION: Pollo Campero values candidates who align with their commitment to quality, community, innovation, and integrity, as well as those who can thrive in a collaborative and adaptable work environment.
⚠️ Potential Challenges
- Managing multiple local marketing campaigns and projects simultaneously, requiring strong project management skills
- Balancing the need for data-driven decision-making with a focus on community engagement and customer service
- Adapting to changing market conditions and customer preferences, requiring a high degree of flexibility and adaptability
- Working effectively with both marketing and operations teams, requiring strong collaboration and communication skills
ASSUMPTION: These challenges can be overcome with a strong focus on project management, data-driven decision-making, adaptability, and collaboration.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a significant amount of time spent in the field, engaging with local communities and managing local marketing campaigns
- This role offers a unique opportunity to work in the restaurant industry, with a focus on driving business growth and innovation through local marketing strategies
- Career paths in this role may include advancement to senior marketing roles or management positions within the marketing department, as well as opportunities to work on special projects or initiatives that drive business growth and innovation
ASSUMPTION: This role offers a unique blend of local market engagement, marketing execution, and data-driven decision-making, setting it apart from other marketing roles in the restaurant industry.
📝 Sample Projects
- Developing and executing a local marketing campaign to drive foot traffic and sales during a slow period
- Partnering with local community organizations to host a family-friendly event, featuring Pollo Campero's signature chicken recipes
- Analyzing sales data to identify trends and opportunities, and developing targeted marketing strategies to capitalize on them
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Field Marketing Manager may undertake, from local market engagement and community partnerships to data analysis and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the marketing department's structure and how this role fits into it?
- How does the company support local marketing teams in executing national marketing plans?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of local marketing campaigns and initiatives?
- What opportunities are there for professional development and growth within the marketing department or broader organization?
ASSUMPTION: These questions are designed to assess the company's support for local marketing teams, the role's priorities and expectations, and opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your local market experience, marketing execution skills, and cultural fit with Pollo Campero's values and mission
- Prepare specific examples of marketing campaigns or projects that have driven business growth and innovation
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
