📌 Core Information
🔹 Job Title: Field Marketing Manager, East
🔹 Company: Glean
🔹 Location: Remote, US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US East Coast)
🚀 Job Overview
Key aspects of this role include:
- Driving field marketing strategy and programs for the East region
- Creating innovative and engaging events and programs
- Collaborating with marketing and sales teams to align programs with sales priorities
- Evaluating program ROI and adjusting tactics for revenue results
- Traveling ~30% of the time for events and programs
ASSUMPTION: This role requires a high level of independence, creativity, and strong project management skills to succeed in a fast-paced, evolving environment.
📋 Key Responsibilities
✅ Develop and execute field marketing strategy for the East region
✅ Create and manage experiential events and engaging programs
✅ Align programs with regional and segment-specific sales priorities and revenue targets
✅ Evaluate program ROI and adjust tactics for revenue results
✅ Collaborate with marketing and sales teams to ensure alignment and understanding of programs, goals, and outcomes
✅ Travel ~30% of the time for events and programs
ASSUMPTION: This role may evolve and change as the company grows and expands its marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years in B2B SaaS field marketing or events roles
Required Skills:
- Proven experience in creating and implementing successful field marketing programs
- Excellent project management skills with a deadline-driven mindset
- Strong interpersonal and communication skills with a focus on relationship-building
- Ability to manage multiple projects and work independently
- Comfortable with ambiguity and a fast-paced environment
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
- Knowledge of the B2B SaaS industry
ASSUMPTION: Candidates with experience in B2B SaaS field marketing or events roles are likely to have the necessary skills and knowledge to succeed in this position.
💰 Compensation & Benefits
Salary Range: $120,000 - $170,000 annually (based on experience and location)
Benefits:
- Competitive compensation
- Healthcare
- Flexible work environment
- 401k
- Unlimited PTO
- Transparent culture
- Learning and development opportunities
- Company events
- Free meals
Working Hours: Full-time, with ~30% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2019
Company Description:
- Glean is a fast-growing startup focused on making knowledge work faster and more humane using AI
- Their platform connects to all a company's data, understands it deeply, provides search relevance, and connects it to generative AI agents and applications
- Glean was founded by a team of former Google and Facebook engineers and is backed by leading venture capitalists
Company Specialties:
- AI-powered search and knowledge management
- B2B SaaS
- Enterprise software
Company Website: https://glean-it.com/glean
ASSUMPTION: Glean's focus on AI and enterprise software makes it an attractive opportunity for candidates interested in cutting-edge technology and B2B SaaS.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Remote (US East Coast), with ~30% travel required
Growth Opportunities:
- As Glean continues to grow, there may be opportunities for this role to expand in scope or take on additional responsibilities
- Candidates with strong performance may have the opportunity to move into leadership roles within the marketing department
ASSUMPTION: This role offers significant growth potential as Glean continues to expand its marketing efforts and customer base.
🌍 Location & Work Environment
Office Type: Remote (with ~30% travel required)
Office Location(s): Remote, US
Geographic Context:
- The East region includes states such as New York, Pennsylvania, Massachusetts, and others
- Candidates should be comfortable traveling to and working in various locations within the East region
Work Schedule: Full-time, with flexible hours and ~30% travel required
ASSUMPTION: The remote work arrangement with occasional travel allows for a flexible work-life balance while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Marketing
- Background check and reference check
Key Assessment Areas:
- Field marketing experience and strategy
- Program planning and execution skills
- Communication and collaboration skills
- Adaptability and comfort with ambiguity
Application Tips:
- Highlight relevant field marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful field marketing programs you've created and executed
- Be ready to discuss your approach to evaluating program ROI and adjusting tactics
ATS Keywords: Field Marketing, B2B SaaS, Event Planning, Program Management, ROI Evaluation, Sales Alignment
ASSUMPTION: Glean's interview process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on field marketing and program management.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Event planning and management tools (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and comfortable with ambiguity
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working remotely and traveling occasionally?
- Do you have strong project management skills and the ability to manage multiple projects independently?
- Are you a strong communicator with excellent interpersonal skills?
ASSUMPTION: Glean values candidates who are adaptable, collaborative, and results-driven, with a strong focus on innovation and customer-centricity.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Travel requirements (~30% of the time)
- Adapting to changes in the company's growth and expansion
- Collaborating effectively with remote teams and stakeholders
ASSUMPTION: These challenges are inherent to the role and require candidates to be adaptable, organized, and comfortable with ambiguity.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Manager: This role focuses more on strategy, planning, and execution of field marketing programs, while an Event Manager may have a more narrow focus on event planning and logistics
- B2B SaaS vs. B2C: This role is focused on B2B SaaS, which requires a different approach to marketing and customer engagement compared to B2C
- Mid-level to senior vs. entry-level: This role requires more experience and independence than entry-level positions, but may offer more growth opportunities
ASSUMPTION: Candidates should consider the differences between field marketing and event management, as well as the unique aspects of B2B SaaS and the experience level required for this role.
📝 Sample Projects
- Planning and executing a regional field marketing campaign to drive brand awareness and generate high-quality leads
- Developing and implementing a partner program to expand Glean's reach and customer base
- Creating and managing an account-based marketing strategy to target and engage key accounts
ASSUMPTION: These sample projects are representative of the types of initiatives the Field Marketing Manager may be responsible for, but the specific projects may vary based on the company's goals and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current field marketing strategy for the East region, and how this role fits into that strategy?
- How does the marketing team collaborate with the sales team to ensure alignment and understanding of programs, goals, and outcomes?
- What are the most significant challenges facing the field marketing team, and how can this role help address them?
- How does Glean support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially for remote employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant field marketing experience and skills
- Prepare examples of successful field marketing programs you've created and executed
- Be ready to discuss your approach to evaluating program ROI and adjusting tactics
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
