- **Job Title:** Field Marketing Manager (Events)
- **Company:** Informa Group Plc.
- **Location:** London, City of, United Kingdom
- **Job Type:** Full-time
- **Category:** Marketing
- **Date Posted:** April 28, 2025
- **Experience Level:** Mid-level (2-5 years)
- **Remote Status:** On-site (Hybrid)
**🚀 Job Overview**
Key aspects of this role include:
- Planning and executing face-to-face and digital marketing programs to engage target accounts and support sales goals.
- Organizing in-person events and managing Informa TechTarget’s presence at tradeshows.
- Collaborating cross-functionally with various teams to ensure program success.
- Leveraging creativity and strong communication skills to drive event attendance and engagement.
**ASSUMPTION:** This role requires a balance of strategic planning and hands-on execution, with a focus on driving results through engaging events and digital campaigns.
**📋 Key Responsibilities**
- **Event Planning & Management (70%)**
- Plan, develop, execute, and report on regional events and tradeshow presence.
- Collaborate with sales leadership to understand regional needs and align event strategies.
- Manage event logistics, including vendor relationships, budgeting, and on-site execution.
- **Campaign Management & Execution (20%)**
- Plan, project manage, and execute a variety of marketing programs (webinars, virtual events, field activations) to drive engagement and generate pipeline.
- Create localized email copy and promotional assets to drive attendance and engagement for field programs and events.
- **Stakeholder Collaboration & Project Management (10%)**
- Partner with marketing operations, product marketing, customer success, and sales teams to support program success.
- Facilitate project kick-offs and strategic planning sessions, driving energy and insight from extended teams.
**ASSUMPTION:** Success in this role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and timelines independently while maintaining a high level of quality.
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Marketing, Communications, or a related field.
- **Experience:** 2-5 years of experience in B2B marketing, demand generation, or at a marketing agency, with a focus on event management.
- **Required Skills:**
- Proven project management expertise with a track record of successful delivery.
- Strong written and verbal communication skills, with the ability to engage internal partners and build rapport at customer events.
- Proficiency in German (bonus).
- Demonstrated creativity and passion for the B2B marketing space.
- Self-motivation, reliability, and a can-do attitude.
- **Preferred Skills:**
- Experience with marketing automation tools (e.g., Marketo, Pardot).
- Familiarity with CRM systems (e.g., Salesforce, HubSpot).
- Knowledge of the technology industry.
**ASSUMPTION:** Candidates with a strong background in B2B marketing, event management, and project management will be well-suited to this role. Proficiency in German is a plus, as it will enable better engagement with target accounts in the DACH region.
**💰 Compensation & Benefits**
- **Salary Range:** £45,000 - £55,000 per annum (based on industry standards for a mid-level marketing role in London).
- **Benefits:**
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, with most working remotely part-time.
- Great community: a welcoming culture with in-person and online social events, diversity and inclusion networks, and charity initiatives.
- Broader impact: up to four days per year to volunteer, with charity match funding available.
- Career opportunity: bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning.
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- Flexible range of personal benefits, plus company-funded private medical cover.
- ShareMatch scheme: become an Informa shareholder with free matching shares.
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more.
- Recognition for great work, with global awards and kudos programs.
**ASSUMPTION:** The salary range provided is an estimate based on industry standards for a mid-level marketing role in London. The benefits package is comprehensive and designed to support work-life balance and employee wellbeing.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Information Services
- **Company Size:** 10,001+ employees
- **Founded:** Informa Group Plc. was founded in 1998, with Informa TechTarget being established in 2018.
- **Company Description:** Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more. As a leading international events, digital services, and academic knowledge business, Informa serves over 30 specialist markets, including Pharma, Medical & Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research, and Advanced Learning.
- **Company Specialties:** Academic Publishing, Marketing Services, Data & Intelligence, Digital events, Exhibitions, Specialist content, Research, Consultancy, Digital services, Lead generation, B2B markets, and Academic markets.
**📊 Role Analysis**
- **Career Level:** Mid-level (2-5 years of experience)
- **Reporting Structure:** This role reports directly to the Sr. Marketing Programs Manager and works cross-functionally with the Director of Field Marketing and Sales Leadership.
- **Work Arrangement:** Hybrid (on-site and remote work)
- **Growth Opportunities:**
- Potential career progression into senior marketing roles or management positions within the Informa Group.
- Opportunities to work on diverse projects and collaborate with teams across various specialist markets.
**ASSUMPTION:** This role offers a unique opportunity to gain experience in both event management and digital marketing, with the potential for career growth within the Informa Group.
**🌍 Location & Work Environment**
- **Office Type:** Hybrid (on-site and remote work)
- **Office Location(s):** 5 Howick Place, London, SW1P 1WG, GB
- **Geographic Context:** London, a vibrant global city with a thriving business ecosystem and a rich cultural scene.
- **Work Schedule:** Standard business hours with flexibility for remote work.
**ASSUMPTION:** The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
**💼 Interview & Application Insights**
- **Typical Process:**
1. Online application submission.
2. Phone or video screen with the hiring manager.
3. In-depth interview with the marketing team.
4. Final interview with the director of field marketing.
- **Key Assessment Areas:**
- Event planning and management skills.
- Project management and organizational skills.
- Communication and interpersonal skills.
- Creativity and problem-solving abilities.
- **Application Tips:**
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful events you've managed and the outcomes they achieved.
- Research Informa Group Plc. and Informa TechTarget to demonstrate your understanding of the company and its mission.
**ASSUMPTION:** The interview process is designed to assess the candidate's event planning and management skills, as well as their ability to work collaboratively within a cross-functional team.
**ASSUMPTION:** Familiarity with marketing automation tools, CRM systems, and event management platforms will be beneficial for success in this role.
**👔 Cultural Fit Considerations**
- **Company Values:** Informa's core values include being customer-focused, innovative, collaborative, and responsible.
- **Work Style:** Informa encourages a flexible, results-driven work environment that values autonomy, creativity, and a strong work ethic.
- **Self-Assessment Questions:**
- How do you align with Informa's core values, and how have you demonstrated these values in previous roles?
- Describe a time when you had to manage a challenging event or project. How did you approach the situation, and what was the outcome?
- How do you stay organized and manage multiple projects and timelines independently while maintaining a high level of quality?
**ASSUMPTION:** Candidates who demonstrate a strong fit with Informa's core values and work style will be well-suited to this role.
**⚠️ Potential Challenges**
- Managing multiple projects and timelines simultaneously, requiring strong organizational skills and attention to detail.
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills.
- Adapting to a fast-paced, ever-evolving B2B marketing landscape, requiring a willingness to learn and embrace new tools and technologies.
**ASSUMPTION:** Success in this role requires a proactive, can-do attitude, strong organizational skills, and the ability to thrive in a fast-paced, collaborative environment.
**📈 Similar Roles Comparison**
- **Field Marketing Manager vs. Event Manager:**
- Field Marketing Managers focus on both event planning and digital marketing campaigns to drive engagement and generate pipeline, while Event Managers typically focus solely on event logistics and execution.
- Field Marketing Managers often work more closely with sales teams to align event strategies with regional needs, while Event Managers may have more autonomy in event planning and execution.
**ASSUMPTION:** The Field Marketing Manager role offers a broader scope of responsibilities and the opportunity to drive more significant business impact through integrated event and digital marketing strategies.
**📝 Sample Projects**
- **Event Planning & Management:**
- Organizing a regional tech conference, including vendor management, speaker coordination, and on-site execution.
- Managing Informa TechTarget's presence at a major industry tradeshow, including booth design, staffing, and lead generation strategies.
- **Campaign Management & Execution:**
- Planning and executing a webinar series featuring thought leaders in the tech industry.
- Developing and executing a targeted email marketing campaign to drive attendance at an upcoming event.
**ASSUMPTION:** Success in these projects requires strong project management skills, creativity, and the ability to collaborate effectively with cross-functional teams.
**❓ Key Questions to Ask During Interview**
- How does this role fit into the overall marketing strategy for Informa TechTarget?
- What are the most significant challenges facing the field marketing team currently, and how can this role help address them?
- How does Informa TechTarget support the professional development and growth of its marketing team members?
- What opportunities are there for collaboration with other teams within Informa Group Plc.?
- How does Informa TechTarget measure the success of its field marketing programs, and what key performance indicators (KPIs) are most important?
**ASSUMPTION:** Asking these questions demonstrates a proactive approach to understanding the role's context, challenges, and growth opportunities, as well as Informa TechTarget's priorities and culture.
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://jobs.smartrecruiters.com/InformaGroupPlc/744000056115920-field-marketing-manager-events-).
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful events you've managed and the outcomes they achieved.
- Research Informa Group Plc. and Informa TechTarget to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
**⚠️ Disclaimer:** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
