Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Zendesk

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Hybrid (Partially On-site)

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Mexico City or Mexico State)

🚀 Job Overview

Key aspects of this role include:

• Developing, planning, and executing in-person and online events to drive rapid growth within the region.
• Supporting marketing initiatives across all funnel phases, incorporating both digital and in-person strategies.
• Generating leads through field activities and ensuring alignment with sales and marketing teams.
• Managing the budget for marketing activities and tracking spending to ensure cost-effectiveness.
• Conducting local market research to tailor marketing strategies to regional needs and preferences.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with cross-functional teams. It also demands a deep understanding of the local market and a proven track record in driving large-scale marketing programs.

📋 Key Responsibilities

✅ Event Coordination and Execution: Develop, plan, and execute in-person and third-party events, as well as webinars and online events to drive rapid growth within the region.

✅ Multi-Channel Marketing Initiatives: Support marketing initiatives across all funnel phases, incorporating both digital and in-person strategies to engage, convert, and accelerate customers.

✅ Lead Generation: Develop and execute strategies to generate leads through field activities, ensuring alignment and effectiveness by coordinating with sales and marketing teams.

✅ Budget Management: Manage the budget for marketing activities, negotiate with vendors, and track spending to ensure cost-effectiveness.

✅ Market Research and Analysis: Conduct local market research to tailor marketing strategies to regional needs and preferences. Analyze performance data to assess the effectiveness of marketing campaigns and make necessary adjustments.

✅ Cross-Functional Collaboration: Work closely with marketing departments to ensure that field marketing strategies align with overall business objectives.

✅ Audience Acquisition: Collaborate on audience acquisition for events, enhancing both the digital and physical customer journey.

✅ Stakeholder Collaboration: Work with stakeholders across marketing and sales teams to support the generation of leads, Marketing Qualified Leads (MQLs), pipeline, and bookings in the LATAM region.

✅ Analytics and Performance Management: Manage analytics and performance metrics for both digital and field marketing efforts, maintaining accountability for leads and pipeline outcomes, including overseeing and reporting on regional performance.

✅ Content Localization and Adaptation: Review and adapt global content for localization, ensuring its effectiveness across both digital and physical marketing channels.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with cross-functional teams. It also demands a deep understanding of the local market and a proven track record in driving large-scale marketing programs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of 8 years in a marketing role within a fast-paced, high-growth environment.

Required Skills:

• Proven track record in driving large-scale, complex marketing programs.
• Experience supporting operations teams and managing programs with measurable business impact.
• Strong business acumen and the ability to partner effectively across departments to support growth and performance.
• Excellent collaboration, planning, influencing, and time management skills.
• Proficient in marketing tools and platforms such as CRM systems and analytics tools.

Preferred Skills:

• Experience in the software industry or a related field.
• Fluency in Spanish and English.

ASSUMPTION: Given the nature of the role, candidates should have a strong understanding of the local market and a proven track record in driving large-scale marketing programs. Experience in the software industry or a related field would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Field Marketing Manager with 10+ years of experience in Mexico City, the estimated salary range is MXN 1,200,000 - 1,800,000 per year (approximately USD 65,000 - 95,000).

Benefits:

• Competitive pay and benefits package.
• Flexible hours and remote work options.
• Parental leave policies.
• Diversity and inclusion initiatives.

Working Hours: Full-time position with a hybrid work arrangement, requiring attendance at the local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Zendesk offers a competitive benefits package, including flexible hours and remote work options, to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Zendesk operates in the Software Development industry, focusing on customer experience and support solutions.

Company Size: Zendesk is a mid-sized company with 5,001-10,000 employees, providing a structured yet dynamic work environment.

Founded: Zendesk was founded in 2007, with headquarters in San Francisco, California.

Company Description:

• Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online.
• Today, Zendesk is the champion of great service everywhere for everyone, powering billions of conversations between brands and customers across various channels.
• Zendesk products are built with love to be loved, and the company employs more than 4,000 people across the world.

Company Specialties:

• Help Desks
• Customer Support
• SaaS
• Customer Community
• Customer Service

Company Website: https://www.zendesk.com

ASSUMPTION: Zendesk's focus on customer experience and support solutions makes it an attractive employer for candidates interested in the software industry. The company's size and global presence offer opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high level of expertise and experience in marketing.

Reporting Structure: The Field Marketing Manager will report directly to the Regional Marketing Director and collaborate with cross-functional teams, including sales and marketing departments.

Work Arrangement: This is a hybrid role, requiring attendance at the local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

Growth Opportunities:

• Progression to a regional or global marketing leadership role.
• Expansion of responsibilities based on performance and business needs.
• Access to professional development and training opportunities.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to regional or global marketing leadership positions. Zendesk's focus on employee development and growth makes it an attractive employer for ambitious marketing professionals.

🌍 Location & Work Environment

Office Type: Zendesk's Mexico City office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 989 Market St, San Francisco, California 94103, US (Headquarters); 25 West Main Street, Madison, Wisconsin 53703, US; Snaregade 12, Kobenhavn K, Capital Region 1205, DK; 30 Eastbourne Terrace, London, England W2 6LA, GB; 5th Ave, Taguig City, National Capital Region, PH; 9, Straits View, Marina One West Tower #10-08, Singapore, Singapore 018937, SG; Rua Oscar Freire 585, São Paulo, SP 01426-001, BR; 7/395 Collins St, Melbourne, Victoria 3000, AU; 385 Avenue Viger O, Montreal, Quebec H2Z 0C2, CA; Strawinskylaan 4117, Amsterdam, North Holland 1077 ZX, NL; Marii Konopnickiej 29, 30-302, Kraków, Poland, PL

Geographic Context:

• Mexico City is a vibrant, cosmopolitan city with a rich cultural heritage and a thriving business environment.
• The city offers a high quality of life, with numerous entertainment, dining, and recreational options.
• Mexico City has a humid subtropical climate, with mild winters and warm summers.

Work Schedule: Full-time position with a hybrid work arrangement, requiring attendance at the local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

ASSUMPTION: Zendesk's Mexico City office provides a modern, collaborative work environment, with numerous opportunities for professional growth and development. The city's vibrant cultural scene and high quality of life make it an attractive location for candidates seeking a dynamic work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interviews with the hiring manager and cross-functional team members.
• Final interview with the Regional Marketing Director.
• Background check and offer extension.

Key Assessment Areas:

• Marketing expertise and strategic thinking.
• Cross-functional collaboration and communication skills.
• Local market knowledge and cultural awareness.
• Leadership potential and growth mindset.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments.
• Demonstrate your understanding of the local market and the specific needs of the LATAM region.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research Zendesk's company culture and values to show your fit for the organization.

ATS Keywords: Event Coordination, Multi-Channel Marketing, Lead Generation, Budget Management, Market Research, Cross-Functional Collaboration, Audience Acquisition, Analytics, Content Localization, Collaboration, Planning, Execution Under Pressure, Organizational Skills, Adaptability, Technical Skills

ASSUMPTION: Zendesk's interview process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit. By tailoring your application materials and preparing for the interview, you can increase your chances of success in the hiring process.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Analytics tools (e.g., Google Analytics, Tableau)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Event management software (e.g., Cvent, Eventbrite)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: This role requires proficiency in various marketing tools and technologies, including CRM systems, analytics tools, marketing automation platforms, event management software, and social media management tools. Familiarity with these tools is essential for success in the role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Zendesk is committed to understanding and addressing the needs of its customers, both internal and external.
• Transparency: Zendesk fosters an open and honest work environment, encouraging employees to share information and ideas freely.
• Empowerment: Zendesk empowers its employees to take ownership of their roles and make decisions that drive business growth.

Work Style:

• Collaborative: Zendesk encourages cross-functional collaboration and teamwork to drive innovation and success.
• Agile: Zendesk embraces an agile work environment, allowing teams to adapt quickly to changing market conditions and customer needs.
• Data-driven: Zendesk uses data and analytics to inform decision-making and improve performance.

Self-Assessment Questions:

• How do you align with Zendesk's customer-centric approach, and how have you demonstrated this in your past roles?
• How do you approach working in a collaborative, agile environment, and how have you adapted to change in previous roles?
• How do you use data and analytics to inform your marketing strategies, and can you provide an example of a successful data-driven campaign?

ASSUMPTION: Zendesk's company culture is characterized by customer-centricity, transparency, empowerment, collaboration, agility, and data-driven decision-making. Candidates who align with these values and work styles are more likely to succeed in the organization.

⚠️ Potential Challenges

• Managing a large budget and negotiating with vendors may require strong financial acumen and negotiation skills.
• Working in a fast-paced, high-growth environment may demand exceptional organizational skills and the ability to manage multiple priorities effectively.
• The hybrid work arrangement may require candidates to commute to the local office for part of the week, which may not be suitable for those who prefer fully remote work.
• The local market research and adaptation of global content may present unique challenges in the LATAM region, requiring a deep understanding of local cultural nuances and preferences.

ASSUMPTION: This role presents several potential challenges, including budget management, working in a fast-paced environment, commuting to the local office, and navigating the unique cultural landscape of the LATAM region. Candidates should carefully consider these factors before applying for the position.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Event Manager: Field Marketing Managers are responsible for developing and executing multi-channel marketing initiatives, while Event Managers focus primarily on planning and coordinating events. Field Marketing Managers may have more strategic responsibilities and a broader scope of influence.
• Industry-specific context: The software industry is characterized by rapid innovation and technological advancements, which may require Field Marketing Managers to stay up-to-date with the latest trends and best practices in marketing technology.
• Career path comparison: Field Marketing Managers may progress to regional or global marketing leadership roles, with the potential to advance to Chief Marketing Officer (CMO) or other executive-level positions within the organization.

ASSUMPTION: Field Marketing Managers play a critical role in driving business growth and customer acquisition in the software industry. Their responsibilities may differ from those of Event Managers, and their career paths may offer opportunities for advancement to executive-level positions within the organization.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product in the LATAM region, including in-person and online events, digital advertising, and content marketing initiatives.
• Conducting local market research to identify customer pain points and tailoring marketing strategies to address their specific needs and preferences.
• Managing the budget for a series of regional events, negotiating with vendors, and tracking spending to ensure cost-effectiveness and maximize ROI.

ASSUMPTION: These sample projects illustrate the diverse responsibilities and strategic nature of the Field Marketing Manager role. Candidates should be prepared to tackle a wide range of marketing challenges and opportunities in this position.

❓ Key Questions to Ask During Interview

• Can you describe the specific in-office schedule for this hybrid role and how it may evolve over time?
• How does the Field Marketing team collaborate with other departments, such as sales and product, to ensure alignment and effectiveness?
• What are the most significant challenges facing the LATAM region, and how can this role help address them?
• How does Zendesk support the professional development and growth of its employees, particularly in marketing roles?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions during the interview can help candidates better understand the role's requirements, work environment, and growth opportunities. It also demonstrates their interest in the position and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments, with a focus on your experience in the software industry or a related field.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research Zendesk's company culture and values to show your fit for the organization.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.