📌 Core Information
🔹 Job Title: Field Marketing Manager I
🔹 Company: Aramark
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting marketing research and data collection to drive informed decision-making.
- Developing and implementing strategic marketing plans to enhance sales and customer satisfaction.
- Supporting sales initiatives through RFP responses, sales presentations, and client business reviews.
- Coordinating special events, promotions, and marketing collateral to engage target audiences.
- Building and maintaining strong relationships with clients, stakeholders, and community groups.
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results through innovative marketing strategies.
📋 Key Responsibilities
✅ Conduct marketing research and data collection, including focus groups, surveys, campus mapping, trend development, and competitive pricing analysis.
✅ Develop and implement strategic marketing plans, new strategies, and tactics to promote existing or new locations and enhance sales.
✅ Support sales initiatives by developing and executing annual campaigns, creating oral and written presentations, and participating in RFP responses and client business reviews.
✅ Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing efforts.
✅ Build and maintain strong relationships with clients, organization department heads, and community groups.
ASSUMPTION: This role involves frequent travel between multiple account sites, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in business or marketing, or equivalent experience.
Experience: At least 2 years of product, marketing, and/or merchandising experience, with 1-2 years of people management experience.
Required Skills:
- Proven ability to increase sales and measure the impact/return on investment of implemented programs.
- Strong proficiency in social media and MS Office products.
- Valid driver's license and reliable vehicle.
Preferred Skills:
- Experience in the hospitality or healthcare industries.
- Fluency in French or other languages.
ASSUMPTION: Candidates with experience in fast-paced environments and a demonstrated ability to manage multiple projects simultaneously will thrive in this role.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 80,000 per year (based on industry standards for a Field Marketing Manager I in Mississauga, Ontario).
Benefits:
- Medical, dental, and vision insurance.
- Retirement savings plan with company match.
- Employee discounts on Aramark services and products.
- Paid time off and holidays.
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aramark operates in the food service management industry, serving various sectors such as healthcare, education, business, and corrections.
Company Size: Aramark is a large corporation with over 10,000 employees, offering ample opportunities for career growth and development.
Founded: Aramark was founded in 1936 and has since grown into a global leader in food service, facilities, and uniform services.
Company Description:
- Aramark is committed to delivering exceptional experiences and creating moments that matter for clients and customers.
- The company focuses on sustainability and social responsibility, aiming to make a positive impact on the communities it serves.
- Aramark offers a dynamic work environment that encourages innovation, collaboration, and continuous learning.
Company Specialties:
- Patient and retail food services.
- Facility services, including environmental services and asset solutions.
- Uniform services.
Company Website: healthcareinsights.aramark.com/healthcareplus
ASSUMPTION: Aramark's extensive experience and resources enable it to provide comprehensive support and development opportunities for its employees.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level management position, offering opportunities for growth and advancement within Aramark's marketing department.
Reporting Structure: The Field Marketing Manager I reports directly to the District Manager and works closely with Account Operations Managers.
Work Arrangement: This role requires frequent travel between multiple account sites, with an average of 3-4 days per week spent on-site.
Growth Opportunities:
- Progression to a senior marketing role within Aramark's marketing department.
- Expansion into other areas of Aramark's business, such as facilities management or uniform services.
- Opportunities to work on high-profile projects and events, gaining valuable experience and exposure.
ASSUMPTION: Successful candidates will have a strong desire to learn, grow, and take on new challenges in a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Aramark's Mississauga office is a modern, professional environment that fosters collaboration and innovation.
Office Location(s): 2400 Market St, Philadelphia, Pennsylvania 19103, US (headquarters); Mississauga, Ontario, Canada (this role).
Geographic Context:
- Mississauga is a multicultural city located in the Greater Toronto Area, offering a diverse range of cultural attractions, restaurants, and recreational activities.
- The city is well-connected by public transportation, making it easy to commute to work.
- Mississauga has a humid continental climate, with warm summers and cold winters.
Work Schedule: The work schedule for this role is primarily Monday-Friday, with occasional evenings and weekends as needed to support events and client meetings.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screen with the hiring manager.
- In-person or virtual interview with the hiring manager and a panel of stakeholders.
- Background check and reference check.
- Job offer.
Key Assessment Areas:
- Marketing strategy and planning.
- Sales support and client management.
- Event coordination and project management.
- Communication and interpersonal skills.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, sales support, and event coordination skills.
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and return on investment.
- Demonstrate your understanding of Aramark's business and the role's requirements through thoughtful questions and discussion during the interview.
ATS Keywords: Marketing research, strategic planning, sales support, event coordination, relationship building, social media utilization, project management, business analysis, interpersonal skills, public speaking, creativity, time management, organizational savvy, proactivity, assertiveness, influencing.
ASSUMPTION: Aramark's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn).
- Marketing automation tools (e.g., Hootsuite, Buffer, or similar).
- Data analysis tools (e.g., Google Analytics, Tableau, or similar).
ASSUMPTION: Candidates should have a strong working knowledge of Microsoft Office Suite and be comfortable learning and utilizing new marketing tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Service: We put our clients and customers first, delivering exceptional experiences and creating moments that matter.
- Integrity: We act with honesty, transparency, and fairness in all our interactions.
- Innovation: We foster a culture of creativity and continuous improvement, driving growth and success for our clients and our company.
Work Style:
- Collaborative: Aramark values teamwork and encourages employees to work together to achieve common goals.
- Adaptable: The company operates in a dynamic and fast-paced environment, requiring employees to be flexible and responsive to change.
- Results-driven: Aramark focuses on delivering measurable results and driving meaningful impact for its clients and customers.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects simultaneously?
- Are you skilled in building and maintaining strong relationships with clients, stakeholders, and community groups?
- Do you possess strong communication, presentation, and public speaking skills, with the ability to influence others without formal authority?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Aramark's values and work style, with a proven track record of delivering results in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, often with tight deadlines.
- Traveling between multiple account sites, requiring strong organizational skills and adaptability.
- Building and maintaining strong relationships with diverse stakeholders, including clients, department heads, and community groups.
- Adapting to changes in priorities, strategies, or market conditions, requiring flexibility and resilience.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and adapt to change.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires frequent travel between multiple account sites, with an average of 3-4 days per week spent on-site.
- Aramark's focus on exceptional experiences and moments that matter sets it apart from other food service management companies.
- This role offers opportunities for growth and advancement within Aramark's marketing department and across the broader organization.
ASSUMPTION: Candidates should consider their preferences for on-site work, travel, and career growth opportunities when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new food concept at a healthcare facility, resulting in a 20% increase in sales within the first three months.
- Conducting market research and analysis to identify trends and opportunities in the healthcare food service industry, leading to the development of a new strategic plan for Aramark's healthcare division.
- Coordinating a large-scale event for a corporate client, managing vendors, logistics, and on-site operations to ensure a successful and memorable experience for attendees.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the results they achieved, focusing on their ability to drive sales, enhance customer satisfaction, and make a measurable impact.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities for this role, and how they may vary depending on the account site or client?
- How does Aramark support the professional development and growth of its marketing employees, and what opportunities exist for advancement within the department or the broader organization?
- What are the most significant challenges facing Aramark's marketing department, and how can this role contribute to addressing them?
- How does Aramark measure the success of its marketing campaigns and initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in managing their personal and professional responsibilities?
ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their interest in and qualifications for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: aramarkcareers.com/Canada/job/Mississauga-Field-Marketing-Manager-I-ON-L4W-5G1/1294628700/
- Tailor your resume and cover letter to highlight your marketing experience, sales support, and event coordination skills, as well as your ability to manage multiple priorities and adapt to change.
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and return on investment.
- If applicable, provide examples of your portfolio or relevant work samples to demonstrate your creativity and strategic thinking.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
