Field Marketing Manager, Industries

📌 Core Information

🔹 Job Title: Field Marketing Manager, Industries

🔹 Company: Salesforce

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time, Hybrid (2-3 days in-office)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Collaborating with senior sales leaders to create and execute industry-leading campaigns tailored to specific industries.
• Managing marketing campaigns for industry events and overseeing sales-led initiatives to ensure best-in-class performance.
• Developing marketing strategy for industries and creating innovative campaigns that can be scaled across regions.
• Delivering double-digit growth in marketing-driven pipeline in FY26 across defined programs.

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and the ability to manage multiple projects in a fast-paced environment.

📋 Key Responsibilities

✅ Partner with senior sales leaders and experts in their field to create and execute industry-leading campaigns tailored towards specific industries or target audiences.

✅ Lead and manage the marketing campaigns for our NL salesforce generated industry events throughout the year, working with the relevant sales teams and providing logistical support pre-event and on the day of the event, where needed.

✅ Oversee, manage, and advise on sales-led initiatives with the goal of delivering consistently best-in-class campaigns throughout the fiscal year.

✅ Help develop the marketing strategy for our industries, including creating new and innovative campaigns which can be scaled across the wider regions as best practice.

✅ Help deliver double-digit growth in marketing-driven pipeline in FY26 across defined programs in the remit of this role.

✅ Define, track, and analyze events and campaigns performance metrics to monitor and improve performance, including liaising with data teams and analysts to identify and segment target data sets in order to optimize our campaigns.

✅ Support the key strategic events teams on audience generation for ancillary events as part of our larger Strategic events portfolio (e.g., World Tour Amsterdam), coordinating invitations and tracking registrations against the main event lists and reporting back on registrations to target.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in B2B marketing, ideally at a consultancy or large B2B SaaS company

Required Skills:

• Proven ability to develop and execute data-driven marketing campaigns.
• Substantial experience collaborating with sales teams to achieve enterprise results.
• Excellent communication and interpersonal skills, with native Dutch speakers being a plus.
• Ability to operate in a fast-moving, fast-growing, ever-changing environment and to manage multiple projects effectively.

Preferred Skills:

• Experience in complex industries like manufacturing, retail, and financial services.
• Familiarity with Salesforce products and ecosystem.

ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving results through collaboration and data-driven strategies are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for similar roles in the Netherlands)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous time off and flexible work arrangements.
• Employee stock purchase plan.
• Access to learning and development opportunities.

Working Hours: Full-time, with an expected in-office time of 2-3 days per week.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Salesforce operates in the software development industry, focusing on enterprise cloud computing and customer relationship management (CRM).

Company Size: Salesforce is a large company with over 10,000 employees globally, offering a dynamic and collaborative work environment.

Founded: Salesforce was founded in 1999 and has since grown to become a leading global CRM platform.

Company Description:

• Salesforce is a customer company, inspiring the future of business with AI + Data + CRM.
• The company helps businesses across every industry blaze new trails and connect with customers in a whole new way.
• Salesforce empowers employees to be Trailblazers, driving their performance and career growth while improving the state of the world.

Company Specialties:

• Enterprise Cloud Computing
• Customer Relationship Management (CRM)
• Artificial Intelligence (AI)
• Data Analytics

Company Website: www.salesforce.com

ASSUMPTION: Salesforce's large size and global presence offer employees ample opportunities for growth and development, while its customer-centric focus drives innovation and success.

📊 Role Analysis

Career Level: This role is at the mid-to-senior level, requiring a significant amount of experience and expertise in B2B marketing.

Reporting Structure: The Field Marketing Manager, Industries will report directly to the Marketing Director, Industries NL.

Work Arrangement: This role is hybrid, with an expected in-office time of 2-3 days per week.

Growth Opportunities:

• Potential to take on more responsibility and advance to a senior marketing role within the company.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Access to learning and development opportunities to enhance skills and advance career growth.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Salesforce's go-to-market strategy for complex industries and drive growth through innovative marketing campaigns.

🌍 Location & Work Environment

Office Type: Salesforce's Amsterdam office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 415 Mission St, San Francisco, California 94105, US; 1 Market, Staines, Switzerland, CH; 1 Market, Singapore, Singapore 038989, US; 1-1-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005, JP; Erika-Mann.Straße 63, Munich, 80636, DE; 9 Bishopsgate, London, England EC2N 3, GB; 55 Collins St, Melbourne, VIC 3000, AU; 201 Sussex St, Sydney, NSW 2000, AU; 3 Avenue Octave Greard, Paris, IdF 75007, FR; 111 W Illinois St, Chicago, IL 60654, US; 14902 Preston Rd, Dallas, TX 75254, US; 950 E Paces Ferry Rd NE, Atlanta, GA 30326, US; 5 Wall St, Burlington, MA 01803, US; Via Niccolo Copernico, 38, Milan, Lomb. 20125, IT; Kurfurstendamm 194, Berlin, BE 10707, DE; Paseo de la Castellana, 79, Madrid, Community of Madrid 28046, ES; Derekh Menahem Begin 154, Tel Aviv-Yafo, Tel Aviv 60000, IL

Geographic Context:

• The Netherlands is a highly connected and innovative country, with a strong focus on technology and sustainability.
• Amsterdam, the capital city, is a vibrant and multicultural hub with a thriving tech industry.
• The Netherlands is home to many multinational corporations and offers excellent opportunities for career growth and development.

Work Schedule: Full-time, with an expected in-office time of 2-3 days per week.

ASSUMPTION: The hybrid work arrangement and modern office environment at Salesforce foster a flexible and collaborative work culture, allowing employees to balance work and personal life effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional collaboration and stakeholder management
• Data analysis and performance metrics
• Industry knowledge and understanding of complex business challenges

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Salesforce's products and industry focus in your application materials.
• Prepare examples of successful marketing campaigns you've led in the past and be ready to discuss them during the interview.

ATS Keywords: B2B Marketing, Campaign Management, Sales Collaboration, Data Analysis, Event Management, Industry Knowledge, Strategic Planning, Project Management, Complex Industries, Marketing Strategy

ASSUMPTION: Salesforce's application process is designed to assess candidates' strategic thinking, collaboration skills, and industry expertise, with a focus on finding the best fit for the company's culture and goals.

🛠️ Tools & Technologies

• Salesforce CRM
• Marketo
• Eventbrite
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The tools and technologies listed are commonly used in B2B marketing roles and may vary depending on the specific needs and preferences of the company and the candidate.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Equality
• Trust
• Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you align with Salesforce's company values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a fast-paced, dynamic environment, and how do you manage multiple projects effectively?
• How do you approach continuous learning and development, and how have you applied this to your marketing strategies in the past?

ASSUMPTION: Salesforce's company culture emphasizes collaboration, innovation, and customer success, with a strong focus on equality, trust, and integrity. Candidates who demonstrate a strong fit with these values and work styles are most likely to thrive in the company's environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders in a fast-paced environment can be challenging and require strong organizational skills.
• Working with complex industries may require a steep learning curve and ongoing education to stay up-to-date with industry trends and best practices.
• The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues.
• Amsterdam's competitive job market and high cost of living may present challenges for some candidates.

ASSUMPTION: These challenges can be mitigated by effective time management, continuous learning, and a strong commitment to work-life balance. Candidates who are proactive and adaptable are best equipped to overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to other Field Marketing Manager positions but focuses specifically on complex industries, requiring a deeper understanding of these industries and their unique challenges.
• Compared to other B2B marketing roles, this position places a greater emphasis on strategic planning, cross-functional collaboration, and data-driven decision-making.
• Career progression in this role may lead to senior marketing roles within the company, with opportunities to specialize in specific industries or take on broader marketing responsibilities.

ASSUMPTION: This role offers a unique opportunity to specialize in complex industries and drive marketing strategy for these high-growth sectors, with potential for career advancement within the company.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for the manufacturing industry, focusing on specific pain points and solutions.
• Collaborating with sales teams to create and deliver a successful industry event, managing logistics and ensuring high attendance and engagement.
• Analyzing campaign performance data to identify trends and optimize marketing strategies for future campaigns.

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, highlighting the key responsibilities and skills required for success.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for complex industries, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the industries we work with, and how can marketing help address these challenges?
• How does Salesforce support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the hybrid work arrangement support work-life balance and collaboration within the team?

ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the role, signaling to the interviewer that you are a strong fit for the position and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your industry knowledge and marketing expertise.
• Prepare examples of successful marketing campaigns you've led in the past and be ready to discuss them during the interview.
• If you have a portfolio or examples of your work, be prepared to share them to demonstrate your capabilities and achievements.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.