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Field Marketing Manager, JAPAC

Miro
Full-time
On-site
Singapore, , Singapore
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Marketing Manager, JAPAC

πŸ”Ή Company: Miro

πŸ”Ή Location: Singapore

πŸ”Ή Job Type: Full-time, Hybrid (2 days on-site)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 5-8 years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Driving high-impact field marketing programs across Asia
  • Supporting executive engagement, events, and account activations
  • Localizing global campaigns and managing performance tracking
  • Collaborating with cross-functional teams and stakeholders

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results through regional marketing initiatives.

πŸ“‹ Key Responsibilities

βœ… Own and execute regional field marketing programs, including executive events, account-based activations, sponsored events, webinars, and industry-specific initiatives

βœ… Localize and adapt global and regional campaigns to fit local nuances and ensure resonance with target audiences in Asia

βœ… Collaborate with sales and partner teams to align marketing efforts with business priorities, key accounts, and market opportunities

βœ… Lead or support cross-region APJ initiatives, working with peers in ANZ and Japan on regional rollouts and shared goals

βœ… Measure the effectiveness of programs with clear KPIs (pipeline, engagement, lead quality) and provide regular reporting for continuous improvement

βœ… Manage event and program spend, ensuring efficiency and alignment with regional goals

βœ… Oversee external vendors for event delivery, translations, or local production

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success across Asia.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years in B2B field or regional marketing roles, ideally in SaaS or technology sectors

Required Skills:

  • Proven experience in event marketing, campaign activation, and working with sales teams in a field capacity
  • Experience with account-based marketing
  • Ability to localize messaging, assets, and experiences for culturally diverse markets
  • Highly organized with the ability to manage multiple projects simultaneously across stakeholders and regions
  • Strong communicator who thrives in cross-functional environments with a bias for action

Preferred Skills:

  • Experience with marketing automation tools (e.g., Marketo, Pardot)
  • Fluency in multiple Asian languages

ASSUMPTION: Candidates should have a strong background in B2B field marketing and a proven track record of driving results in a regional capacity.

πŸ’° Compensation & Benefits

Salary Range: SGD 120,000 - 160,000 per annum (industry standard for 5-8 years of experience in Singapore)

Benefits:

  • Competitive equity package
  • Private health insurance program
  • Salary continuance insurance and Life insurance coverage
  • Free lunches on in-hub days with fully stocked snacks and drinks
  • Wellbeing benefit and WFH equipment allowance
  • Annual learning and development allowance

Working Hours: Full-time (40 hours/week) with flexible working hours and 2 days on-site

ASSUMPTION: The salary range is based on industry standards for similar roles in Singapore, with benefits packages tailored to attract and retain top talent in the region.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Large enterprise with global presence)

Founded: 2011 (Over 10 years of experience in the market)

Company Description:

  • Miro is a visual workspace for innovation, enabling distributed teams to build the next big thing
  • Co-headquartered in San Francisco and Amsterdam, serving over 90M users worldwide, including 99% of the Fortune 100
  • Miro was founded in 2011 and currently has over 1,600 employees in 12 hubs around the world

Company Specialties:

  • Innovation workspace
  • Collaboration and communication tools
  • Visual collaboration and brainstorming

Company Website: miro.com

ASSUMPTION: Miro is a well-established, global company with a strong focus on innovation and collaboration, offering a dynamic work environment for employees.

πŸ“Š Role Analysis

Career Level: Mid-level to senior marketing role with potential for growth

Reporting Structure: Reports directly to the Regional Marketing Manager, APJ

Work Arrangement: Hybrid (2 days on-site, 3 days remote)

Growth Opportunities:

  • Potential to take on more regional responsibilities or move into a management role
  • Opportunities to work on global campaigns and initiatives
  • Access to learning and development resources to advance skills and career

ASSUMPTION: This role offers a clear path for career progression within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): 535 Mission St, San Francisco, California 94105, US; Amsterdam, NL; Singapore, SG; and other global hubs

Geographic Context:

  • Singapore is a major tech hub with a multicultural workforce
  • Strong networking opportunities within the tech industry and local business community
  • High quality of life with affordable housing, low crime rates, and excellent healthcare

Work Schedule: Standard office hours with flexible working arrangements

ASSUMPTION: The Singapore office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and networking.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the regional marketing manager and a cross-functional stakeholder
  • Final round with the global marketing director

Key Assessment Areas:

  • Strategic thinking and planning
  • Execution excellence and attention to detail
  • Cross-functional collaboration and stakeholder management
  • Cultural awareness and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the regional marketing landscape and Miro's products
  • Prepare examples of successful field marketing campaigns you've executed in the past
  • Showcase your ability to work effectively in a hybrid work environment

ATS Keywords: Field Marketing, Regional Marketing, Event Marketing, Campaign Activation, Account-Based Marketing, APJ, JAPAC, Singapore, Hybrid Work

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, execution skills, and cultural fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, Pardot)
  • CRM software (e.g., Salesforce)
  • Project management tools (e.g., Asana, Trello)
  • Collaboration and communication tools (e.g., Miro, Slack)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned quickly by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Dream big
  • Work hard
  • Stay humble

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on innovation and continuous improvement

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with diverse teams and stakeholders across regions?
  • Do you have a bias for action and a strong sense of ownership?

ASSUMPTION: Miro values candidates who are passionate, proactive, and able to work effectively in a dynamic, global team environment.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Adapting to cultural nuances and local market conditions
  • Balancing strategic planning with tactical execution
  • Working effectively in a hybrid work environment

ASSUMPTION: These challenges require strong organizational skills, cultural awareness, and adaptability to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other regional field marketing roles, this position offers a broader scope of responsibilities and more opportunities for cross-functional collaboration
  • Miro's global presence provides more opportunities for international exposure and career growth
  • This role requires a higher level of strategic thinking and planning than typical field marketing positions

ASSUMPTION: This role offers unique opportunities for career progression and international exposure within the marketing function.

πŸ“ Sample Projects

  • Executing a regional event series for C-level executives, driving attendance and engagement
  • Localizing a global campaign to fit the unique cultural and market conditions of Asia
  • Collaborating with sales teams to develop targeted account activation plans

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of cross-functional collaboration.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role fit into the broader marketing strategy for APJ?
  • What opportunities are there for growth and development within this role and the organization?
  • How does Miro support work-life balance for employees in this role?
  • What are the most challenging aspects of working in a hybrid environment, and how does Miro address them?

ASSUMPTION: These questions will help candidates better understand the role's expectations, growth opportunities, and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful field marketing campaigns you've executed in the past
  • Research Miro's products and understand the regional marketing landscape
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.