📌 Core Information
🔹 Job Title: Field Marketing Manager, JAPAC
🔹 Company: Miro
🔹 Location: Singapore
🔹 Job Type: Full-time, Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving high-impact field marketing programs across Asia
- Supporting executive engagement, events, and account activations
- Localizing global campaigns and managing performance tracking
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results through regional marketing initiatives.
📋 Key Responsibilities
✅ Own and execute regional field marketing programs, including executive events, account-based activations, sponsored events, webinars, and industry-specific initiatives
✅ Localize and adapt global and regional campaigns to fit local nuances and ensure resonance with target audiences in Asia
✅ Collaborate with sales and partner teams to align marketing efforts with business priorities, key accounts, and market opportunities
✅ Lead or support cross-region APJ initiatives, working with peers in ANZ and Japan on regional rollouts and shared goals
✅ Measure the effectiveness of programs with clear KPIs (pipeline, engagement, lead quality) and provide regular reporting for continuous improvement
✅ Manage event and program spend, ensuring efficiency and alignment with regional goals
✅ Oversee external vendors for event delivery, translations, or local production
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success across Asia.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years in B2B field or regional marketing roles, ideally in SaaS or technology sectors
Required Skills:
- Proven experience in event marketing, campaign activation, and working with sales teams in a field capacity
- Experience with account-based marketing
- Ability to localize messaging, assets, and experiences for culturally diverse markets
- Highly organized with the ability to manage multiple projects simultaneously across stakeholders and regions
- Strong communicator who thrives in cross-functional environments with a bias for action
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Fluency in multiple Asian languages
ASSUMPTION: Candidates should have a strong background in B2B field marketing and a proven track record of driving results in a regional capacity.
💰 Compensation & Benefits
Salary Range: SGD 120,000 - 160,000 per annum (industry standard for 5-8 years of experience in Singapore)
Benefits:
- Competitive equity package
- Private health insurance program
- Salary continuance insurance and Life insurance coverage
- Free lunches on in-hub days with fully stocked snacks and drinks
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance
Working Hours: Full-time (40 hours/week) with flexible working hours and 2 days on-site
ASSUMPTION: The salary range is based on industry standards for similar roles in Singapore, with benefits packages tailored to attract and retain top talent in the region.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (Large enterprise with global presence)
Founded: 2011 (Over 10 years of experience in the market)
Company Description:
- Miro is a visual workspace for innovation, enabling distributed teams to build the next big thing
- Co-headquartered in San Francisco and Amsterdam, serving over 90M users worldwide, including 99% of the Fortune 100
- Miro was founded in 2011 and currently has over 1,600 employees in 12 hubs around the world
Company Specialties:
- Innovation workspace
- Collaboration and communication tools
- Visual collaboration and brainstorming
Company Website: miro.com
ASSUMPTION: Miro is a well-established, global company with a strong focus on innovation and collaboration, offering a dynamic work environment for employees.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth
Reporting Structure: Reports directly to the Regional Marketing Manager, APJ
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Potential to take on more regional responsibilities or move into a management role
- Opportunities to work on global campaigns and initiatives
- Access to learning and development resources to advance skills and career
ASSUMPTION: This role offers a clear path for career progression within the marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): 535 Mission St, San Francisco, California 94105, US; Amsterdam, NL; Singapore, SG; and other global hubs
Geographic Context:
- Singapore is a major tech hub with a multicultural workforce
- Strong networking opportunities within the tech industry and local business community
- High quality of life with affordable housing, low crime rates, and excellent healthcare
Work Schedule: Standard office hours with flexible working arrangements
ASSUMPTION: The Singapore office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the regional marketing manager and a cross-functional stakeholder
- Final round with the global marketing director
Key Assessment Areas:
- Strategic thinking and planning
- Execution excellence and attention to detail
- Cross-functional collaboration and stakeholder management
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the regional marketing landscape and Miro's products
- Prepare examples of successful field marketing campaigns you've executed in the past
- Showcase your ability to work effectively in a hybrid work environment
ATS Keywords: Field Marketing, Regional Marketing, Event Marketing, Campaign Activation, Account-Based Marketing, APJ, JAPAC, Singapore, Hybrid Work
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, execution skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Miro, Slack)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Dream big
- Work hard
- Stay humble
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and stakeholders across regions?
- Do you have a bias for action and a strong sense of ownership?
ASSUMPTION: Miro values candidates who are passionate, proactive, and able to work effectively in a dynamic, global team environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to cultural nuances and local market conditions
- Balancing strategic planning with tactical execution
- Working effectively in a hybrid work environment
ASSUMPTION: These challenges require strong organizational skills, cultural awareness, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- Compared to other regional field marketing roles, this position offers a broader scope of responsibilities and more opportunities for cross-functional collaboration
- Miro's global presence provides more opportunities for international exposure and career growth
- This role requires a higher level of strategic thinking and planning than typical field marketing positions
ASSUMPTION: This role offers unique opportunities for career progression and international exposure within the marketing function.
📝 Sample Projects
- Executing a regional event series for C-level executives, driving attendance and engagement
- Localizing a global campaign to fit the unique cultural and market conditions of Asia
- Collaborating with sales teams to develop targeted account activation plans
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for APJ?
- What opportunities are there for growth and development within this role and the organization?
- How does Miro support work-life balance for employees in this role?
- What are the most challenging aspects of working in a hybrid environment, and how does Miro address them?
ASSUMPTION: These questions will help candidates better understand the role's expectations, growth opportunities, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful field marketing campaigns you've executed in the past
- Research Miro's products and understand the regional marketing landscape
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
