Field Marketing Manager – Japan/APAC

📌 Core Information

🔹 Job Title: Field Marketing Manager – Japan/APAC

🔹 Company: Shift Technology

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: On-site with flexible remote work

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for Japan and APAC
• Generating pipeline and influencing opportunities through various marketing channels
• Collaborating with marketing and sales leadership to align activities with sales objectives
• Managing marketing budgets and tracking results against targets

ASSUMPTION: This role requires a high level of independence and strategic thinking, with a focus on driving results and contributing to the company's growth in the Japan and APAC markets.

📋 Key Responsibilities

✅ Leading and executing Shift Technology’s marketing strategy and tactics for Japan and APAC, ensuring alignment with sales objectives

✅ Developing, executing, and managing activities aimed to generate pipeline or influence open opportunities, including events, webinars, ABM campaigns, integrated online campaigns, social media, partner marketing, etc.

✅ Tailoring corporate and global marketing programs to align with territory and industry needs

✅ Tracking campaign results, measuring program success, and reporting metrics

✅ Marketing impact on sales pipeline for Japan and APAC

✅ Website updates and content localization for the Japanese market

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8-10 years of software technology B-to-B marketing experience

Required Skills:

• Proven ability to build field marketing strategies and integrated marketing plans
• Experience in building and managing highly targeted digital campaigns
• Ability to create and run ABM activities
• Excellent oral and written communication skills
• Strong team player with a positive attitude and high energy

Preferred Skills:

• Strong knowledge of Salesforce.com and Hubspot
• Experience with 6sense

ASSUMPTION: Candidates with experience in the insurance industry or working with AI-powered products may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Field Marketing Manager with 8-10 years of experience in the software technology B-to-B marketing field, the estimated salary range is ¥12,000,000 - ¥16,000,000 per year (approximately $95,000 - $127,000 USD).

Benefits:

• Flexible remote and hybrid working options
• Competitive salary and variable component tied to personal and company performance
• Company equity
• Focus Fridays, a half-day each month to focus on learning and personal growth
• Generous PTO and paid holidays
• Mental health benefits
• 2 MAD Days per year (Make A Difference Days for paid volunteering)

Working Hours: Full-time position with standard business hours, Monday to Friday, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Shift Technology operates in the software development industry, focusing on AI-powered insurance decision automation and optimization.

Company Size: Shift Technology has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Shift Technology was founded in 2013, with a mission to transform the insurance industry through AI-powered solutions.

Company Description:

• Shift Technology delivers AI decisioning solutions to benefit the global insurance industry and its customers
• The company enables insurers to automate and optimize decisions from underwriting to claims, resulting in superior customer experiences, increased operational efficiency, and reduced costs
• Shift Technology has offices in Paris, Boston, Tokyo, Singapore, London, Madrid, Toronto, Mexico City, and São Paulo

Company Specialties:

• Mathematics
• Computer Science
• Big Data
• Machine Learning
• Artificial Intelligence
• and Insurance

Company Website: http://www.shift-technology.com/

ASSUMPTION: Shift Technology's focus on AI and insurance decision automation makes it an innovative and dynamic place to work, with a strong emphasis on technology and data-driven solutions.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in field marketing and B-to-B marketing strategies.

Reporting Structure: The Field Marketing Manager reports directly to the Head of Global Field Marketing and works closely with marketing and sales leadership.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work, allowing for flexibility and a better work-life balance.

Growth Opportunities:

• As Shift Technology continues to grow, there may be opportunities for the Field Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's focus on innovation and technology may provide opportunities for professional development and skill-building
• Working closely with marketing and sales leadership may offer insights into other areas of the business and potential career paths

ASSUMPTION: Given the company's growth and focus on innovation, there may be opportunities for career advancement and professional development in this role.

🌍 Location & Work Environment

Office Type: Shift Technology's Tokyo office is located in the Marunouchi district, offering a modern and collaborative work environment.

Office Location(s): 2-4-1 Marunouchi, Marunouchi Building 34F, Tokyo, Japan

Geographic Context:

• Tokyo is the capital city of Japan and the most populous metropolitan area in the world
• The Marunouchi district is a major commercial and financial hub, with easy access to public transportation and amenities
• Tokyo offers a vibrant culture, rich history, and numerous entertainment and dining options

Work Schedule: The standard work schedule is Monday to Friday, with flexible remote work options available.

ASSUMPTION: Working in Tokyo offers a unique blend of culture, history, and modern technology, providing a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Initial screening with Talent Acquisition
• Interview with the Hiring Manager (Head of Global Field Marketing)
• Interview with the Field Marketing Manager
• Interview with the Managing Director, Japan
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Budget management and financial acumen
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your marketing strategy and how you would approach generating pipeline and influencing opportunities in Japan and APAC
• Research Shift Technology's products and industry to demonstrate your understanding of the company and its mission

ATS Keywords: Marketing strategy, B-to-B marketing, digital campaigns, event management, social media, ABM activities, sales pipeline, Japan, APAC

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, marketing expertise, and cultural fit with the company.

🛠️ Tools & Technologies

• Salesforce.com
• Hubspot
• 6sense (preferred)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage marketing campaigns, track results, and collaborate with the team.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Trust
• Customer-centricity

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Shift Technology's values of innovation, trust, and customer-centricity?
• How do you approach working in a collaborative and results-driven team environment?
• How do you adapt to change and new challenges in a fast-paced, growing company?

ASSUMPTION: Shift Technology values a diverse and inclusive workforce, and candidates who can demonstrate their alignment with the company's values and work style will be strong fits for the organization.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to a fast-paced and growing company environment
• Working with remote teams and stakeholders across different time zones
• Navigating the unique cultural and business landscape of Japan and APAC

ASSUMPTION: These challenges require strong organizational skills, cultural sensitivity, and the ability to thrive in a dynamic and ever-changing environment.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Marketing Manager: Field Marketing Managers focus on generating pipeline and influencing opportunities, while Marketing Managers may have a broader scope of responsibilities, including brand management and product marketing
• Industry-specific context: Shift Technology's focus on AI-powered insurance decision automation sets it apart from other software development companies, offering unique challenges and opportunities
• Career path comparison: Field Marketing Managers may progress to roles such as Head of Marketing, Chief Marketing Officer, or other senior leadership positions within the marketing function

ASSUMPTION: Understanding the differences between similar roles and the unique context of Shift Technology is essential for candidates to make informed decisions about their career paths and expectations for this role.

📝 Sample Projects

• Developing and executing a marketing strategy for a new AI-powered insurance product launch in Japan and APAC
• Managing a targeted digital campaign to generate leads and influence open opportunities for an existing insurance product
• Localizing and adapting global marketing content for the Japanese market to improve customer engagement and brand awareness

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Field Marketing Manager role, showcasing the candidate's ability to develop and execute marketing strategies and campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth and expansion plans for Japan and APAC?
• What are the key priorities for the first 90 days in this role, and how can I make a significant impact?
• How does Shift Technology support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in Japan and APAC, and how can I best prepare for them?
• How does Shift Technology foster a culture of innovation and trust, and what opportunities are there for me to contribute to this?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and their commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B-to-B marketing, digital campaigns, and event management
• Prepare a portfolio or examples of your marketing work, demonstrating your ability to develop and execute successful marketing strategies and campaigns
• Follow up with your recruiter one week after submitting your application to inquire about the status of your application and next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.