📌 Core Information
🔹 Job Title: Field Marketing Manager (m/f/d) in part time (80%)
🔹 Company: Hexagon
🔹 Location: Germany (Remote)
🔹 Job Type: Part-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (with travel to events)
🚀 Job Overview
Key aspects of this role include:
- Driving lead generation activities in the EMEA region
- Managing in-person and virtual events (10-400+ attendees)
- Collaborating with sales, presales, and product management teams
- Tracking and reporting event outcomes with relevant KPIs
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to work independently while collaborating with various teams.
📋 Key Responsibilities
✅ Select, plan, and implement lead generation activities in accordance with our go-to-market strategy and in close cooperation with the sales team
✅ Research relevant digital and in-person events based on our vertical focus and develop an annual event calendar for the EMEA region in accordance with the regional budget; calculate and track project costs
✅ Manage all external and Company-hosted in-person and virtual events, including project planning; coordination of stakeholders; research, selection and management of external service providers and logistics; booth layout; promotional activities including emails and social media; and on-site support
✅ Track and report event and field activity outcomes with relevant KPIs for continuous improvement
ASSUMPTION: This role involves frequent travel to tradeshows and other live events throughout the EMEA region.
🎯 Required Qualifications
Education: College/university degree with a focus in marketing or event management or similar background
Experience: 3+ years of experience in event and project management, ideally in the technology industry
Required Skills:
- Strong organizational and negotiation skills
- Experience planning in-person and virtual events for 10-400+ attendees
- Experience with CRM (Salesforce) and webinar applications
- Ability to travel to tradeshows throughout EMEA
- Fluently read, write, and speak in both German and English
Preferred Skills:
- Experience in the technology industry
- Knowledge of the physical security industry
ASSUMPTION: Candidates with experience in the technology industry and/or the physical security industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (part-time, 80%) - Based on industry standards for a part-time Field Marketing Manager role in Germany with 3-5 years of experience.
Benefits:
- Flexible hybrid work options, with travel to tradeshows and other live events
- A great team of colleagues who work collaboratively and share knowledge
- 30 days of vacation to relax and recharge
- A vibrant international company culture blended with local values
- Opportunities for professional and personal growth
- Convenient transportation connections near the Bruchsal train station and A5 motorway
- Fun and engaging team events like barbecues, and company runs
- Bike leasing options for a healthy lifestyle
Working Hours: 32 hours per week (80% of full-time)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Hexagon operates in the software development industry, focusing on GIS, remote sensing, and geospatial technology. The physical security division develops software to safeguard the world, helping customers quickly resolve incidents and minimize their impact.
Company Size: Hexagon is a large organization with over 10,000 employees globally, providing a diverse and collaborative work environment.
Founded: Hexagon was founded in 1992 and has since grown into a global leader in precision technologies at any scale.
Company Description:
- Hexagon's Safety, Infrastructure & Geospatial division improves the resilience and sustainability of the world's critical services and infrastructure.
- The company turns complex data about people, places, and assets into meaningful information and capabilities for better, faster decision-making in public safety, defense, transportation, government, and physical security.
- Hexagon has approximately 24,500 employees in 50 countries and net sales of approximately 5.4bn EUR.
Company Specialties:
- GIS
- Remote Sensing
- Geospatial Technology
- Data Catalog & Compression
- Mobile Mapping
- Web GIS
- Photogrammetry
- Map-Based Workflows
- Computer-Aided Dispatch
- Utility GIS
- Incident Management for Public Safety
- Records Management for Law Enforcement
- Physical Security Information Systems
- Enterprise Application Integration
- Fiber Optic Network Design and Management
Company Website: hexagon.com
ASSUMPTION: Hexagon's global presence and diverse range of products and services offer candidates the opportunity to work on various projects and collaborate with international teams.
📊 Role Analysis
Career Level: Mid-level, with opportunities for professional growth within the marketing department and the broader organization.
Reporting Structure: The Field Marketing Manager will report to the Head of Marketing and work closely with the sales, presales, and product management teams.
Work Arrangement: This is a part-time (80%) hybrid role, requiring travel to tradeshows and other live events throughout the EMEA region.
Growth Opportunities:
- Expanding event management responsibilities based on performance
- Potential full-time opportunities within the marketing department or other departments
- International career opportunities within Hexagon's global organization
ASSUMPTION: This role offers growth opportunities within the marketing department and the broader organization, as well as international career prospects.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on remote work and travel to events
Office Location(s): Germany (Remote, with travel to events)
Geographic Context:
- The role requires frequent travel to tradeshows and other live events throughout the EMEA region.
- Germany offers a high quality of life, with a strong economy and a well-established technology industry.
- Bruchsal, near the Bruchsal train station and A5 motorway, provides convenient transportation connections.
Work Schedule: 32 hours per week (80% of full-time), with flexible hours and the need to work occasional evenings and weekends for events
ASSUMPTION: The remote work aspect of this role allows for a better work-life balance, while the travel requirements ensure candidates remain engaged and connected with the industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Interview with the Head of Marketing and/or other marketing team members
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Event management experience and skills
- Language proficiency in German and English
- Cultural fit with Hexagon's international team
- Problem-solving and adaptability
Application Tips:
- Highlight relevant event management experience and achievements
- Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
- Prepare examples of successful events you've managed and the outcomes they achieved
- Research Hexagon's products and services to demonstrate your understanding of the company
ATS Keywords: Event Management, Project Management, Lead Generation, CRM, Salesforce, Webinar Applications, Bilingual Communication, EMEA, Hybrid Work, Travel
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- CRM: Salesforce
- Webinar Applications: Various (e.g., Zoom, GoToWebinar)
- Event Management Tools: Various (e.g., Eventbrite, Cvent, Hopin)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Collaboration
- Empowerment
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- How do you align with Hexagon's company values, particularly in the context of this role?
- How comfortable are you with frequent travel and working occasional evenings and weekends for events?
- How does your personal work style fit with Hexagon's collaborative and adaptable work environment?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Hexagon's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong organizational skills and time management
- Adapting to different cultures and working environments when traveling to events
- Balancing remote work and travel requirements, ensuring a healthy work-life balance
- Keeping up with industry trends and Hexagon's evolving product portfolio
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- Field Marketing Manager roles in other companies may have different event management responsibilities, team structures, and travel requirements
- Hexagon's global presence and diverse range of products and services offer unique opportunities for growth and collaboration
- Career paths in event management may vary depending on the industry and the specific company's structure
ASSUMPTION: Comparing this role with similar positions in other companies can provide valuable insights into the unique aspects of working at Hexagon.
📝 Sample Projects
- Planning and executing a successful trade show booth, including booth layout, promotional activities, and on-site support
- Managing a virtual event, including project planning, coordination of stakeholders, and promotional activities
- Developing an annual event calendar for the EMEA region, including research, budgeting, and tracking project costs
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Field Marketing Manager role at Hexagon.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing department and the company's go-to-market strategy?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Hexagon support work-life balance, particularly for employees in remote or hybrid roles?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant event management experience and skills
- Prepare examples of successful events you've managed and the outcomes they achieved
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
