📌 Core Information
🔹 Job Title: Field Marketing Manager (m/w/d) in part time (80%)
🔹 Company: Hexagon
🔹 Location: Germany (Remote)
🔹 Job Type: Part-time (80%)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-level
🔹 Remote Status: Hybrid (Remote with travel)
🚀 Job Overview
Key aspects of this role include:
- Driving lead generation activities in the EMEA region
- Planning and executing in-person and virtual events
- Collaborating with sales, presales, and product management teams
- Managing event project costs and tracking outcomes
ASSUMPTION: This role requires strong organizational skills and the ability to work independently while collaborating with various teams.
📋 Key Responsibilities
✅ Select, plan, and implement lead generation activities in accordance with our go-to-market strategy and in close cooperation with the sales team
✅ Research relevant digital and in-person events based on our vertical focus and develop an annual event calendar for the EMEA region in accordance with the regional budget; calculate and track project costs
✅ Manage all external and Company-hosted in-person and virtual events, including project planning; coordination of stakeholders; research, selection and management of external service providers and logistics; booth layout; promotional activities including emails and social media; and on-site support
✅ Track and report event and field activity outcomes with relevant KPIs for continuous improvement
ASSUMPTION: This role involves frequent travel to tradeshows and other live events throughout the EMEA region.
🎯 Required Qualifications
Education: College/university degree with a focus in marketing or event management or similar background
Experience: 3+ years of experience in event and project management, ideally in the technology industry
Required Skills:
- Strong organizational and negotiation skills
- Experience planning in-person and virtual events for 10-400+ attendees
- Experience with CRM (Salesforce) and webinar applications
- Ability to travel to tradeshows throughout EMEA
- Fluently read, write, and speak in both German and English
Preferred Skills:
- Experience in the physical security industry
- Knowledge of the EMEA market
ASSUMPTION: Proficiency in both German and English is crucial for this role due to its EMEA focus.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (pro-rated for part-time)
Benefits:
- Flexible hybrid work options, with travel to tradeshows and other live events
- A great team of colleagues who work collaboratively and share knowledge
- 30 days of vacation to relax and recharge
- A vibrant international company culture blended with local values
- Opportunities for professional and personal growth
- Convenient transportation connections near the Bruchsal train station and A5 motorway
- Fun and engaging team events like barbecues, and company runs
- Bike leasing options for a healthy lifestyle
Working Hours: 32 hours per week (80% of full-time)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Hexagon operates in the software development industry, focusing on GIS, remote sensing, and geospatial technology.
Company Size: Hexagon has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Hexagon was founded in 1992 and has since grown into a global leader in precision technologies.
Company Description:
- Hexagon improves the resilience and sustainability of the world’s critical services and infrastructure through its digital twins, robotics, and AI solutions.
- The company operates in various industries, including public safety, defense, transportation, government, and physical security.
- Hexagon has approximately 24,500 employees in 50 countries and net sales of approximately 5.4bn EUR.
Company Specialties:
- GIS
- Remote Sensing
- Geospatial Technology
- Data Catalog & Compression
- Mobile Mapping
- Web GIS
- Photogrammetry
- Map-Based Workflows
- Computer-Aided Dispatch
- Utility GIS
- Incident Management for Public Safety
- Records Management for Law Enforcement
- Physical Security Information Systems
- Enterprise Application Integration
- Fiber Optic Network Design and Management
Company Website: hexagon.com
ASSUMPTION: Hexagon's focus on global safety and security makes it an attractive employer for candidates interested in making a positive impact.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: The Field Marketing Manager reports to the Head of Marketing and works closely with sales, presales, and product management teams.
Work Arrangement: Hybrid (Remote with travel)
Growth Opportunities:
- Potential career progression to a full-time or senior marketing role
- Expanding skills and knowledge in event management and the physical security industry
- Gaining international experience working with teams across EMEA
ASSUMPTION: This role offers opportunities for professional growth and development within Hexagon's global organization.
🌍 Location & Work Environment
Office Type: Remote with occasional travel to events and the Bruchsal office
Office Location(s): Bruchsal, Germany (with travel to EMEA region)
Geographic Context:
- Bruchsal is located near Karlsruhe and Stuttgart, offering convenient access to public transportation and major highways.
- The EMEA region includes countries in Europe, the Middle East, and Africa, providing opportunities for international travel and collaboration.
- Germany has a strong economy and a vibrant tech industry, making it an attractive location for marketing professionals.
Work Schedule: 32 hours per week (80% of full-time), with flexible hours and occasional travel
ASSUMPTION: The remote work arrangement allows for a better work-life balance while still providing opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Interview with the Head of Marketing and/or other relevant team members
- Final decision and offer
Key Assessment Areas:
- Event management skills and experience
- Language proficiency in German and English
- Cultural fit with Hexagon's international team
- Problem-solving and negotiation skills
Application Tips:
- Tailor your resume and cover letter to highlight your event management experience and relevant skills
- Demonstrate your proficiency in German and English through your application materials
- Showcase your understanding of the physical security industry and Hexagon's mission
ATS Keywords: Event management, project management, lead generation, EMEA, CRM, webinar applications, German, English
ASSUMPTION: Hexagon's global hiring team will review applications in English, so it's essential to submit application materials in that language.
🛠️ Tools & Technologies
- CRM: Salesforce
- Webinar applications: Various (depending on event requirements)
- Project management tools: Asana, Trello, or similar
- Event planning tools: Allie.ai, Eventbrite, or similar
ASSUMPTION: The Field Marketing Manager will be expected to learn and utilize various tools and technologies to manage events and track outcomes effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Collaboration
- Empowerment
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams across different time zones?
- Do you have a proven track record of successfully managing events and projects?
ASSUMPTION: Hexagon values candidates who are passionate about delivering top-notch customer service and contributing to global safety and security.
⚠️ Potential Challenges
- Frequent travel to tradeshows and other live events may require flexibility and adaptability
- Managing multiple projects and stakeholders may be challenging at times
- Working with teams across different time zones may require careful planning and communication
- Occasional language barriers may arise when working with international teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt to different work environments.
📈 Similar Roles Comparison
- Compared to other event management roles, this position focuses more on lead generation and has a stronger emphasis on the physical security industry
- Hexagon's global presence provides opportunities for international collaboration and growth not available in smaller, local organizations
- This role offers a unique blend of event management, project management, and marketing skills development
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other opportunities in the industry.
📝 Sample Projects
- Planning and executing a successful trade show booth at a major industry event in Europe
- Managing a webinar series featuring Hexagon's physical security solutions for law enforcement agencies
- Collaborating with the sales team to develop and implement a targeted email campaign for potential customers
ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities associated with the Field Marketing Manager role at Hexagon.
❓ Key Questions to Ask During Interview
- How does this role fit into Hexagon's overall marketing strategy?
- What are the most significant challenges facing the physical security industry, and how does this role address them?
- How does Hexagon support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Hexagon foster a culture of collaboration and innovation within its marketing team?
ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the team they will be joining.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your event management experience and relevant skills
- Prepare for your interview by researching Hexagon's mission, values, and the physical security industry
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
