📌 Core Information
🔹 Job Title: Field Marketing Manager, Mexico
🔹 Company: Verkada
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with up to 50% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans to drive pipeline and bookings targets
- Curating local events and trade shows to engage customers and partners
- Collaborating with sales and marketing teams to ensure customer engagement and success
- Managing contracts with vendors, venues, and other partners
- Acting as the local representative for marketing in Mexico
ASSUMPTION: This role requires a high degree of ownership and autonomy, with a focus on results and impact.
📋 Key Responsibilities
✅ Partner with sales and marketing leadership to create annual and quarterly marketing plans focused on actionable and measurable results
✅ Fully own field marketing in Mexico, creating impactful and scalable field marketing programs to accelerate Verkada’s growth
✅ Curate a slate of local events and trade shows to engage customers and partners, achieving aggressive pipeline goals
✅ Provide data, insights, and supporting engagement on strategic activities to support sales and drive net new pipeline
✅ Negotiate and manage contracts with vendors, venues, and other partners, ensuring favorable terms and timely deliverables
✅ Coordinate and facilitate effective communication among cross-functional teams throughout the event process
✅ Work with local partners to accelerate their customer engagement approach
✅ Act as the local representative for marketing in Mexico, comfortable with extreme ownership over marketing activities in the region
✅ Ability to travel up to 50%
ASSUMPTION: This role requires strong communication skills, problem-solving abilities, and a results-oriented mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of marketing experience in an IT, high-tech, business-to-business, marketing or sales environment
Required Skills:
- Proven ability to execute on multiple concurrent events and trade show event management
- Proven track record filling events to capacity through effective pre/during/post motions in marketing-owned channels and in cooperation with sales/channel
- Leadership mindset, setting the example for excellence and rallying cross-functional teams to contribute to the success of each field event
- Excellent communicator with proven ability to present complex content to a variety of audiences in a clear, engaging manner
- Scrappy, do whatever it takes attitude, with the ability to problem-solve with minimal guidance
- Passion for providing the best, most innovative security solutions to businesses around the world
Preferred Skills:
- Professional proficiency in English
- Experience working with channel and strategic partners to plan and execute on programs that achieve excellent results
ASSUMPTION: Candidates should have a strong background in event management, customer engagement, and marketing strategy.
💰 Compensation & Benefits
Salary Range: Based on experience and industry standards, the estimated salary range for this role is $80,000 - $120,000 USD per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
- Employee stock options
Working Hours: Full-time, with up to 50% travel
ASSUMPTION: The salary range is estimated based on market research and industry standards for a Field Marketing Manager role in Mexico.
📌 Applicant Insights
🔍 Company Context
Industry: Verkada is a leader in cloud-based B2B physical security, offering six product lines integrated with a single cloud-based software platform.
Company Size: Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees, and 30,000+ customers across 70+ countries.
Founded: 2016
Company Description:
- Verkada offers six product lines: video security cameras, access control, environmental sensors, alarms, workplace, and intercoms
- The company provides unparalleled building security through an integrated, cloud-based software platform
- Verkada is headquartered in San Mateo, CA with offices in Salt Lake City, Tampa, Phoenix, Austin, London, Sydney, Taiwan, New York, Philadelphia, Toronto, Mexico City, Tokyo, Korea, and Singapore
Company Specialties:
- Security
- Physical security
- IoT
- Computer vision
- Access control
- Sensors
- Intrusion
- VMS
- AI
- Alarms
- And video security
Company Website: https://www.verkada.com/
ASSUMPTION: Verkada is a fast-growing company with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: This role reports directly to the Regional Marketing Manager and works closely with local sales teams and the marketing team
Work Arrangement: On-site, with up to 50% travel
Growth Opportunities:
- As the first locally-based marketer for a fast-growing company in Mexico, there are significant opportunities for career growth and advancement
- This role offers the chance to make a meaningful impact on the company's expansion into the Mexican market
- Verkada provides opportunities for professional development and growth within the organization
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth in Mexico.
🌍 Location & Work Environment
Office Type: Verkada's Mexico City office is a collaborative and dynamic workspace, fostering innovation and teamwork
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city in Mexico, with a vibrant culture and a growing tech industry
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options
- Mexico City is a major economic hub in Latin America, with a strong focus on technology and innovation
Work Schedule: Full-time, with up to 50% travel
ASSUMPTION: Mexico City offers a dynamic and exciting work environment, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the regional marketing manager and local sales team
- Final interview with the global marketing director
Key Assessment Areas:
- Event management and planning skills
- Customer engagement and communication skills
- Marketing strategy and execution
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with event management and customer engagement in your resume
- Tailor your cover letter to demonstrate your understanding of the Mexican market and your ability to drive growth in the region
- Prepare examples of successful marketing campaigns or events you have managed in the past
ATS Keywords: Field Marketing, Event Management, Sales Collaboration, Data Analysis, Contract Negotiation, Communication, Problem Solving, Ownership, Customer Engagement, Marketing Strategy, Social Media Marketing, Email Marketing, Salesforce, Marketo, Hubspot, Channel Partnerships
ASSUMPTION: Verkada's application process is designed to assess candidates' skills and fit for the role, with a focus on event management, customer engagement, and marketing strategy.
🛠️ Tools & Technologies
- Salesforce.com
- Marketo/Hubspot
- Social media platforms, email marketing, and monitoring tools
ASSUMPTION: Verkada uses industry-standard marketing tools and platforms to manage events, customer engagement, and marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer success
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and impact
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving results and impact in your marketing efforts?
ASSUMPTION: Verkada values innovation, customer success, and collaboration, seeking candidates who align with these core values and work styles.
⚠️ Potential Challenges
- Managing multiple concurrent events and trade shows
- Working with vendors, venues, and other partners to ensure favorable terms and timely deliverables
- Adapting to a fast-paced, dynamic work environment
- Traveling up to 50% of the time
ASSUMPTION: This role presents unique challenges and opportunities for a marketing professional looking to make a significant impact in the Mexican market.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Marketing Manager: Field Marketing Manager focuses on driving pipeline and bookings targets, while Event Marketing Manager focuses on executing events and managing event logistics
- Mexico vs. other markets: Mexico presents unique cultural and linguistic challenges and opportunities for marketing professionals
- Verkada vs. other companies: Verkada is a fast-growing, innovative company with a strong focus on customer success and collaboration
ASSUMPTION: This role offers unique challenges and opportunities compared to similar roles in other markets and companies.
📝 Sample Projects
- Planning and executing a successful trade show event in Mexico City, with a focus on driving pipeline and customer engagement
- Developing and executing a marketing campaign to promote Verkada's product lines in the Mexican market
- Managing a team of local event coordinators to ensure the successful execution of multiple concurrent events
ASSUMPTION: These sample projects highlight the key responsibilities and challenges of the Field Marketing Manager role in Mexico.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Mexico?
- What are the biggest challenges facing the company's expansion into the Mexican market?
- How does Verkada support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These questions are designed to help candidates understand the role's priorities, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with event management and customer engagement in your resume
- Tailor your cover letter to demonstrate your understanding of the Mexican market and your ability to drive growth in the region
- Prepare examples of successful marketing campaigns or events you have managed in the past
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
