📌 Core Information
🔹 Job Title: Field Marketing Manager - Middle East
🔹 Company: WEKA
🔹 Location: Dubai, UAE
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic field marketing initiatives to support the sales process in the Middle East region.
- Collaborating with sales and marketing teams to enhance customer engagement and drive pipeline growth.
- Managing regional field marketing budgets effectively to ensure maximum impact and ROI on initiatives.
- Building and executing high-impact field marketing programs that drive pipeline growth.
- Analyzing campaign execution and tracking KPIs to optimize strategies and drive continuous improvement.
ASSUMPTION: This role requires a high level of strategic thinking, strong collaboration skills, and a deep understanding of Middle East market dynamics to succeed.
📋 Key Responsibilities
✅ Develop and execute multichannel demand generation programs to promote WEKA in the Middle East region.
✅ Leverage data to identify key decision-makers and influencers, tailoring outreach and content strategies to drive engagement.
✅ Organize and coordinate in-person and virtual events to promote the company's offerings.
✅ Partner with sales, product marketing, partner marketing, and corporate marketing to ensure alignment of field marketing strategies with overall business goals.
✅ Monitor campaign execution, track KPIs, and optimize strategies based on results to drive continuous improvement.
✅ Manage Middle East field marketing budgets effectively, ensuring maximum impact and ROI on regional initiatives.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects and priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, communications, or a related field (or equivalent experience).
Experience: 7+ years of experience in regional field marketing role, account-based marketing ideally supporting a B2B, enterprise sales force in the technology industry.
Required Skills:
- Deep understanding of Middle East market dynamics, trends, and customer behaviors.
- Proven ability to build and execute high-impact field marketing programs that drive pipeline growth.
- Strong collaboration skills, with the ability to work cross-functionally across marketing and engage effectively with all levels of Sales.
- Highly organized with the ability to manage multiple projects, prioritize effectively, and adapt to shifting business needs.
- Familiarity with marketing automation tools (e.g., Demandbase, 6Sense) and CRM platforms (e.g., Salesforce, Clari).
- Ability to travel up to 20%.
Preferred Skills:
- Excellent interpersonal and relationship-building skills.
- A proactive approach to problem-solving, outcome-driven mindset, and continuous process improvement.
- Commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends.
ASSUMPTION: While a degree in marketing or a related field is preferred, equivalent experience and a strong track record in field marketing may be considered.
💰 Compensation & Benefits
Salary Range: Based on experience level and industry standards for field marketing managers in the Middle East, the estimated salary range is AED 350,000 - 450,000 per annum (approximately USD 95,000 - 123,000).
Benefits:
- Health, dental, and vision insurance.
- 401(k) matching.
- Paid time off and holidays.
- Employee stock options.
- Professional development opportunities.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for event and project requirements.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data management, data acceleration, and AI workloads.
Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact.
Founded: 2013, with a history of innovation and growth in the data management and AI sectors.
Company Description:
- WEKA helps data-driven organizations seamlessly and sustainably store, process, and manage data virtually anywhere with cloud simplicity and on-prem performance.
- The company's software-defined, cloud-native data platform turns stagnant data silos into streaming data pipelines that fuel next-generation workloads like AI and HPC.
- WEKA is committed to building a diverse, inclusive, and authentic workplace.
Company Specialties:
- High-Performance Computing.
- Machine Learning.
- Analytics.
- Genomics.
- Artificial Intelligence.
- Data Management.
- Data Pipelines.
- Data Acceleration.
- Hybrid Cloud.
- Data Platform.
- Storage Software.
- Containers.
- Cloud.
- Multicloud.
- Generative AI.
- Cloud Storage.
- and GPU Acceleration.
Company Website: http://www.weka.io
ASSUMPTION: WEKA's focus on data management and AI workloads requires candidates with a strong understanding of these technologies and their applications.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: This role reports directly to the Director of Field Marketing and works closely with sales, product marketing, partner marketing, and corporate marketing teams.
Work Arrangement: On-site, with the expectation of traveling up to 20% of the time for events and client meetings.
Growth Opportunities:
- Advancement within the marketing department, such as taking on a leadership role or expanding responsibilities.
- Cross-functional opportunities within the company, such as moving into a sales or product management role.
- International assignments, as WEKA continues to expand its global presence.
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): Dubai, UAE.
Geographic Context:
- Dubai is a major business hub in the Middle East, with a thriving tech industry and a multicultural environment.
- The UAE offers a high standard of living, with excellent infrastructure, education, and healthcare systems.
- WEKA's office is located in a convenient and accessible part of Dubai, with nearby amenities and public transportation options.
Work Schedule: Full-time, with flexibility for event and project requirements. The work schedule may vary depending on the needs of the role and the company.
ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be willing to adapt to shifting priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department.
- First-round interview with the hiring manager or a member of the marketing team.
- Second-round interview with additional team members or stakeholders.
- Final interview with the Director of Field Marketing or another senior leader.
- Background check and reference checks.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and communication skills.
- Understanding of Middle East market dynamics and customer behaviors.
- Ability to manage multiple projects and priorities effectively.
- Familiarity with marketing automation tools and CRM platforms.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with field marketing, event management, and data analysis.
- Demonstrate your understanding of the Middle East market and WEKA's products and services.
- Showcase your ability to work collaboratively and manage multiple projects simultaneously.
ATS Keywords: Field Marketing, Demand Generation, Event Management, Data Analysis, Budget Management, Collaboration, Project Management, B2B Marketing, Customer Engagement, Market Dynamics, Sales Alignment, Marketing Automation, CRM Platforms, Agility, Problem Solving, Communication.
ASSUMPTION: Applicants should be prepared to discuss their experience with field marketing, event management, and data analysis, as well as their understanding of the Middle East market and WEKA's products and services.
🛠️ Tools & Technologies
- Marketing automation tools: Demandbase, 6Sense.
- CRM platforms: Salesforce, Clari.
- Project management tools: Asana, Trello, or similar.
- Event management platforms: Eventbrite, Cvent, or similar.
ASSUMPTION: Familiarity with these tools is preferred but not required. Applicants should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Accountable: WEKA takes full ownership and leads with integrity, showing up with responsibility and ownership.
- Brave: WEKA questions the status quo, pushes boundaries, and takes smart risks when needed.
- Collaborative: WEKA is team-oriented and communicates with empathy and respect, conducting positive conflict resolution.
- Customer Centric: WEKA actively listens and prioritizes the success of its customers, with every decision driven by how to better serve, support, and empower them to succeed.
Work Style:
- Fast-paced and dynamic, with a focus on agility and adaptability.
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and cooperation.
- Data-driven and analytical, with a focus on continuous improvement and optimization.
Self-Assessment Questions:
- Do you have a proven track record of building and executing high-impact field marketing programs that drive pipeline growth?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to shifting priorities and deadlines?
- Do you have a deep understanding of Middle East market dynamics, trends, and customer behaviors?
- Are you a strong collaborator with excellent communication skills, able to work effectively with all levels of sales and marketing teams?
- Do you have a proactive approach to problem-solving, with an outcome-driven mindset and a commitment to continuous process improvement?
ASSUMPTION: Applicants should assess their fit with WEKA's company values and work style before applying to ensure a strong cultural fit.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require applicants to adapt to shifting priorities and deadlines.
- The need to travel up to 20% of the time may present challenges for applicants with personal or family commitments.
- The competitive nature of the tech industry in the Middle East may require applicants to demonstrate a strong understanding of regional market dynamics and customer behaviors.
- The need to manage multiple projects and priorities simultaneously may present challenges for applicants with limited project management experience.
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to succeed in this role before applying.
📈 Similar Roles Comparison
- This role differs from other field marketing positions in its focus on the Middle East region and its requirement for a deep understanding of regional market dynamics and customer behaviors.
- WEKA's focus on data management and AI workloads sets it apart from other tech companies, requiring candidates with a strong understanding of these technologies and their applications.
- Career paths within WEKA may vary depending on the company's growth and expansion plans, with opportunities for advancement within the marketing department and the company as a whole.
ASSUMPTION: Applicants should research WEKA's products and services and its focus on data management and AI workloads to ensure a strong fit with the company's mission and values.
📝 Sample Projects
- Developing and executing a targeted account-based marketing campaign to engage key decision-makers and influencers in the Middle East region.
- Organizing and coordinating a regional customer event or conference, featuring industry experts and thought leaders in data management and AI.
- Analyzing campaign performance data to optimize strategies and drive continuous improvement in pipeline growth and customer engagement.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role. Applicants should be prepared to discuss their experience with similar projects and their outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the Middle East region and how this role contributes to those plans?
- How does the marketing department collaborate with sales and product teams to ensure alignment of field marketing strategies with overall business goals?
- What are the most significant challenges facing the company in the Middle East region, and how does this role address those challenges?
- How does the company support the professional development and growth of its employees, particularly within the marketing department?
- What is the company's approach to work-life balance, and how does this role fit into that approach?
ASSUMPTION: Applicants should use the interview process to assess their fit with the company's culture, values, and growth plans, as well as their understanding of the role's responsibilities and requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with field marketing, event management, and data analysis.
- Prepare a portfolio or examples of your work, demonstrating your ability to build and execute high-impact field marketing programs that drive pipeline growth.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
