📌 Core Information
🔹 Job Title: Field Marketing Manager Midwest Region or Research Triangle Park, NC (Field)
🔹 Company: BASF SE
🔹 Location: Midwest Region, United States or Research Triangle Park, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing strategy for the Midwest Region
- Collaborating with various teams to drive demand creation activities
- Serving as the primary marketing contact for stakeholders
- Providing strategic input for sales planning and customer engagement
ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and communication skills to effectively lead marketing efforts and drive sales growth in the Midwest region.
📋 Key Responsibilities
✅ Lead the marketing strategy for the Midwest Region, collaborating with marketing, sales, communications, and other commercial stakeholders
✅ Drive in-season demand creation activities by identifying and executing region-specific campaigns, customer experiences, and key tactics
✅ Oversee the analysis, implementation, and execution of competitive response tactics, customer business plans, and geographic-specific offers
✅ Serve as the primary marketing contact for internal and external stakeholders, maintaining a consistent rhythm for the sales team across regions
✅ Act as the 'voice of the region' back to the marketing team and other commercial stakeholders, providing input from the field on competitive dynamics and customer responses
ASSUMPION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple tasks and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Agricultural, Business, or related field. MBA preferred.
Experience: 5+ years of experience in leading sales, marketing, and/or customer experience teams in agricultural inputs.
Required Skills:
- Strategic thinking and planning
- Project management
- Cross-functional collaboration
- Excellent communication and presentation skills
- Data analysis and interpretation
- Microsoft Office (PowerPoint and Excel)
- Fluency in English
Preferred Skills:
- Fluency in Spanish or other relevant languages
- Experience with CRM software
- Knowledge of the agricultural industry
ASSUMPTION: Candidates with experience in project management, matrixed environments, and navigating complex organizations will be particularly successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the agricultural industry)
Benefits:
- Flexible work arrangements
- Highly competitive retirement savings plan
- Well-being programs
- Family forming benefits
- Back-up child and elder care
- Mentoring and career development opportunities
- Matching gifts program
- Employee crisis support
- Access to BASF wine cellar and employee discounts
Working Hours: Full-time, with flexible work arrangements available
ASSUMPION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the agricultural industry. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Chemical Manufacturing, specifically focused on Agricultural Solutions
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for career growth and development
Founded: 1865, with a rich history and extensive global presence
Company Description:
- BASF creates chemistry for a sustainable future, combining economic success with environmental protection and social responsibility
- Operates in nearly all sectors and almost every country in the world, with a portfolio comprising Chemicals, Materials, Industrial Solutions, and Nutrition & Care segments
- Committed to being the preferred chemical company to enable customers' green transformation
Company Specialties:
- Chemicals
- Performance Products
- Functional Materials & Solutions
- Agricultural Solutions
Company Website: www.basf.com
ASSUMPTION: BASF's extensive global presence and diverse portfolio provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with potential for growth into leadership positions
Reporting Structure: Reports directly to the Regional Director or another senior-level marketing leader
Work Arrangement: Hybrid, with a mix of remote and on-site work, allowing for flexibility and work-life balance
Growth Opportunities:
- Advancement into senior marketing leadership roles
- Expansion of responsibilities to cover additional regions or product lines
- Transition into other functional areas, such as sales or product management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing function or explore other career paths within the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work
Office Location(s): Midwest Region, United States or Research Triangle Park, North Carolina, United States
Geographic Context:
- The Midwest Region covers a large and diverse geographical area, with opportunities to travel and work with customers and stakeholders across the region
- Research Triangle Park, North Carolina, is home to BASF's US headquarters and offers a vibrant and innovative work environment
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPION: The hybrid work arrangement and flexible work arrangements provide a good balance between work and personal life, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interviews with marketing and sales leadership
- Final interviews with senior leadership or HR
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and planning
- Project management and organizational skills
- Cross-functional collaboration and communication
- Data analysis and interpretation
- Cultural fit and alignment with BASF's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the agricultural industry and BASF's business
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a matrixed environment
- Be ready to discuss your long-term career goals and how this role fits into your overall career development plan
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Marketing, Sales, Customer Experience, Project Management, Strategic Thinking, Collaboration, Communication, Data Analysis, Presentation Skills, Influencing Skills, Interpersonal Skills, Leadership, Agricultural Inputs, Microsoft Office, Demand Creation, Competitive Analysis
ASSUMPTION: The interview process for this role is comprehensive and designed to assess the candidate's strategic thinking, project management, and cross-functional collaboration skills, as well as their cultural fit with BASF's values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- CRM software (e.g., Salesforce, Microsoft Dynamics 365)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- We create chemistry for a sustainable future
- We combine economic success with environmental protection and social responsibility
- We empower our employees with the tools, guidance, and opportunities they need to advance and succeed in work and life
Work Style:
- Collaborative and cross-functional, with a high degree of autonomy and responsibility
- Focused on strategic thinking, problem-solving, and driving results
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do your personal values align with BASF's company values?
- Are you comfortable working in a matrixed environment and collaborating with various stakeholders to drive results?
- Do you have strong project management skills and the ability to manage multiple tasks and projects simultaneously?
ASSUMPTION: Candidates who share BASF's commitment to sustainability, empowerment, and continuous learning will be particularly successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging for candidates with less experience in project management or matrixed environments
- Working in the agricultural industry may require travel and exposure to diverse and sometimes challenging work environments
- Balancing the demands of marketing, sales, and other commercial stakeholders may be challenging for candidates with less experience in cross-functional collaboration
- Keeping up with industry trends and competitive dynamics may require continuous learning and adaptation
ASSUMPION: These challenges can be overcome with strong project management skills, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on the Midwest Region and hybrid work arrangement, providing a balance between remote and on-site work
- Compared to other marketing roles in the agricultural industry, this role offers a high degree of autonomy and responsibility, with significant growth potential for the right candidate
- Career paths for this role may include advancement into senior marketing leadership positions or transition into other functional areas, such as sales or product management
ASSUMPION: This role offers a unique combination of autonomy, responsibility, and growth potential, making it an attractive opportunity for marketing professionals with relevant experience in the agricultural industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand for a new product launch in the Midwest Region
- Analyzing competitive dynamics and customer responses to inform strategic marketing decisions and sales planning
- Collaborating with sales leadership to develop customer presentations and sales messaging for key accounts in the Midwest Region
ASSUMPION: These sample projects illustrate the strategic thinking, project management, and cross-functional collaboration skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Midwest Region and the company as a whole?
- What are the key priorities for the first 90 days in this role?
- How does the company support the growth and development of its marketing professionals?
- What is the typical career path for someone in this role, and what opportunities exist for advancement or transition into other functional areas?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will I be responsible for tracking?
ASSUMPION: These questions demonstrate your interest in the role and provide valuable insights into the company's marketing strategy, career development opportunities, and performance expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a matrixed environment
- Research BASF's business and the agricultural industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
