📌 Core Information
🔹 Job Title: Field Marketing Manager, North America
🔹 Company: Zero Networks
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing field marketing campaigns and events
- Collaborating with cross-functional teams to align with overall marketing strategy
- Managing event logistics, budgets, and ROI targets
- Tracking lead flow and campaign results to optimize future activity
- Travel requirements of 1-2 times per quarter for events
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on event management and lead generation.
📋 Key Responsibilities
✅ Plan and coordinate major company events, including venue selection, contract negotiation, speakers, invitees, production, swag, and logistics
✅ Manage event lead flow, ensuring timely follow-up with attendees and campaign responders
✅ Develop and manage event budgets, setting ROI targets and tracking results
✅ Collaborate with marketing team to develop integrated strategies combining email marketing, paid media, direct mail, and other channels
✅ Track campaign activity results and make recommendations for future activity
✅ Travel requirements: 1-2 times per quarter with flexibility to travel as needed to various events
ASSUMPTION: This role involves a mix of event planning, campaign management, and cross-functional collaboration, with a focus on driving lead generation and ROI.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: 3-5 years of proven experience in field marketing program execution, preferably in the cybersecurity industry
Required Skills:
- Excellent written and verbal communication skills
- Proficiency in CRM (ideally SFDC) and MAP (ideally HubSpot)
- Strong project management skills, attention to detail, and ability to coordinate cross-functionally
- Commitment to innovation, integrity, and excellence
- Passion for technology, cybersecurity, and innovation
Preferred Skills:
- Experience with account-based marketing
- Familiarity with marketing automation tools
ASSUMPTION: This role requires a strong background in field marketing, with a focus on event planning and lead generation. Proficiency in CRM and marketing automation tools is essential.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level marketing roles in the US)
Benefits:
- Competitive salary and benefits package
- Flexible, hybrid work options
- A chance to make a tangible impact in cybersecurity
Working Hours: Full-time (40 hours/week), with flexibility to work remotely
ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in the US. Benefits and work arrangements are competitive and flexible.
📌 Applicant Insights
🔍 Company Context
Industry: Zero Networks operates in the competitive and rapidly evolving cybersecurity industry, focusing on network and identity security solutions.
Company Size: Zero Networks is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Zero Networks was founded in 2019, making it a relatively young and innovative company in the cybersecurity space.
Company Description:
- Zero Networks is a pioneer in automated microsegmentation and network security
- The company's agentless microsegmentation solutions provide effortless deployment and automatically learn and classify endpoints to generate precise security policies
- By preventing unauthorized lateral movement, enforcing just-in-time multi-factor authentication for privileged access, and enhancing protection for critical assets, Zero Networks empowers organizations across every sector to strengthen their security posture with minimal effort
Company Specialties:
- Automated microsegmentation
- Network and identity security
- Cybersecurity solutions
Company Website: zeronetworks.com
ASSUMPTION: Zero Networks is a growing and innovative company in the cybersecurity industry, focused on providing cutting-edge network and identity security solutions.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and collaborates closely with cross-functional teams, including sales, sales development, and other marketing teams.
Work Arrangement: Remote (US only), with travel requirements of 1-2 times per quarter for events
Growth Opportunities:
- As the company grows, there may be opportunities for the role to expand in scope or for the individual to take on additional responsibilities
- Zero Networks offers a chance to make a tangible impact in cybersecurity, with potential for career growth and development
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and innovative company in the cybersecurity industry.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): N/A (Remote)
Geographic Context:
- The United States has a large and diverse cybersecurity industry, with numerous opportunities for growth and collaboration
- Working remotely offers flexibility and the ability to work from various locations within the US
Work Schedule: Full-time (40 hours/week), with flexibility to work remotely
ASSUMPTION: This role is remote and offers flexibility to work from various locations within the US, with a focus on event planning and lead generation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-depth interview with the Marketing Director and potential team members
- Background check and offer extension
Key Assessment Areas:
- Event planning and management skills
- Lead generation and tracking abilities
- Cross-functional collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Highlight your experience in field marketing, event planning, and lead generation
- Tailor your resume and cover letter to emphasize your skills and passion for cybersecurity
- Prepare for behavioral interview questions focused on event planning, team collaboration, and problem-solving
ATS Keywords: Field Marketing, Event Planning, Budget Management, Lead Tracking, CRM, Marketing Automation, Cybersecurity
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing event planning, lead generation, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- CRM: Salesforce (SFDC)
- Marketing Automation Platform: HubSpot
- Event management tools (e.g., Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in CRM and marketing automation tools, with a focus on event planning and lead generation.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Excellence
Work Style:
- Dynamic and collaborative
- Focused on driving results and ROI
- Adaptable and flexible, with a strong work ethic
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you passionate about driving results and optimizing ROI?
- Do you have a strong work ethic and a commitment to excellence?
ASSUMPTION: Zero Networks values innovation, integrity, and excellence, with a focus on driving results and ROI in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple events and campaigns simultaneously, requiring strong organizational skills and attention to detail
- Balancing strategic planning with tactical execution, with a focus on driving lead generation and ROI
- Working remotely, with the need for self-motivation and strong communication skills
- Travel requirements of 1-2 times per quarter for events, which may disrupt work-life balance
ASSUMPTION: This role presents challenges related to event planning, lead generation, and remote work, requiring strong organizational skills, attention to detail, and adaptability.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Manager: This role combines event planning with field marketing campaigns, requiring a broader skill set and strategic thinking
- Cybersecurity industry context: This role is focused on driving lead generation and ROI in the competitive cybersecurity industry
- Career path comparison: This role offers opportunities for growth and development within a dynamic and innovative company in the cybersecurity industry
ASSUMPTION: This role combines event planning with field marketing campaigns, with a focus on driving lead generation and ROI in the competitive cybersecurity industry.
📝 Sample Projects
- Planning and executing a major industry trade show, including venue selection, contract negotiation, speakers, invitees, production, swag, and logistics
- Developing and implementing an integrated marketing strategy combining email marketing, paid media, direct mail, and other field marketing channels to drive lead generation and ROI
- Managing event lead flow, ensuring timely follow-up with attendees and campaign responders, and tracking results to optimize future activity
ASSUMPTION: This role involves planning and executing events, developing integrated marketing strategies, and managing event lead flow to drive lead generation and ROI.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for field marketing and how this role fits into that strategy?
- How does the marketing team collaborate with sales and other departments to drive lead generation and ROI?
- What are the most significant challenges facing the field marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly for remote employees?
ASSUMPTION: These interview questions are designed to assess the company's long-term vision, team collaboration, challenges, professional development opportunities, and work-life balance for remote employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in field marketing, event planning, and lead generation, with a focus on driving results and ROI
- Prepare for behavioral interview questions focused on event planning, team collaboration, and problem-solving
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
