Field Marketing Manager - Portugal

📌 Core Information

🔹 Job Title: Field Marketing Manager - Portugal

🔹 Company: RELEX Solutions

🔹 Location: Lisbon, Portugal

🔹 Job Type: Full-time, Remote (based in Portugal)

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (based in Portugal) with travel to North America approximately 25% of the time

🚀 Job Overview

Key aspects of this role include:

• Executing strategic marketing initiatives to drive demand generation and accelerate sales opportunities in North America.
• Managing industry events, including trade shows, conferences, and executive briefings.
• Developing localized marketing strategies that align with key industry verticals and buyer personas.
• Collaborating with cross-functional teams to ensure marketing efforts support business objectives.
• Analyzing event performance and optimizing lead qualification processes.

ASSUMPTION: This role requires a strategic mindset, hands-on marketing expertise, and a deep understanding of B2B enterprise sales cycles within the retail, grocery, wholesale, and CPG industries.

📋 Key Responsibilities

✅ Research and evaluate industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals.

✅ Develop and execute integrated event marketing programs that align with business objectives.

✅ Oversee the event calendar and execution of all regional events, including contract negotiations, vendor management, site selection, registration, agenda planning, staffing, on-site production, signage, and content development.

✅ Create and manage custom events that engage both customers and prospects, driving lead generation and strategic account engagement.

✅ Drive marketing and promotional strategies around RELEX Live North America, ensuring alignment with pipeline goals and industry engagement.

✅ Develop promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings.

✅ Partner with product marketing, demand generation, and brand & creative teams to develop high-impact content and assets tailored to retail, wholesale, and CPG buyer personas.

✅ Execute pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation.

✅ Track and measure event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies.

✅ Conduct pre- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies.

✅ Provide data-driven insights to inform marketing decisions and improve ROI on event investments.

ASSUMPTION: This role requires strong project management, prioritization, and communication skills, as well as the ability to manage multiple programs and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience in B2B field and event marketing, preferably in retail technology, supply chain software, or enterprise SaaS.

Required Skills:

• Proven expertise in end-to-end event management for major industry trade shows such as NRF, NACS, FMI, Gartner, Groceryshop, and similar.
• Strong understanding of retail, grocery, wholesale, and CPG industries, including the challenges and priorities of key decision-makers.
• Excellent written and verbal communication skills with experience developing marketing content for executive audiences.
• Exceptional project management and prioritization skills.
• Results-driven, self-motivated mindset with a passion for creating measurable business impact.

Preferred Skills:

• Experience working with marketing automation tools and CRM systems.
• Fluency in multiple languages, with a focus on Spanish or French.

ASSUMPTION: Candidates with experience in marketing for retail technology, supply chain software, or enterprise SaaS will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (gross), depending on experience and qualifications. This estimate is based on industry standards for mid-senior level marketing roles in Lisbon, Portugal.

Benefits:

• Competitive compensation package.
• Remote work flexibility with the ability to travel to North America approximately 25% of the time.
• Opportunity to work on strategic, high-visibility projects with a direct impact on revenue and brand positioning.
• Collaboration with a dynamic, fast-paced team that values innovation, accountability, and impact.
• Strong culture of professional development and growth opportunities.

Working Hours: Full-time (40 hours per week) with flexible working hours and the ability to work remotely.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail and supply chain planning software

Company Size: Medium-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.

Founded: 2005, with headquarters in Helsinki, Finland, and offices across North America, Europe, and the Asia Pacific region.

Company Description:

• RELEX Solutions delivers a unified platform for retail, manufacturing, and supply chain planning, enabled by proven AI technology.
• The company helps retailers, manufacturers, and consumer goods companies optimize demand forecasting, replenishment, merchandising, pricing and promotions, supply chain operations, and production planning across the end-to-end value chain.
• RELEX is trusted by leading brands and has a strong focus on sustainability, eliminating waste, and delivering great tailored tech solutions.

Company Specialties:

• Retail planning
• Supply chain planning
• Demand forecasting
• Automatic replenishment
• Space planning
• Assortment planning
• Inventory management
• Promotion optimization
• Markdown optimization
• Planogram optimization
• Retail & supply chain analytics
• Workforce optimization
• Merchandise planning
• Behavioral clustering
• 100% customer referenceability
• Agility
• Happy customers
• SaaS solution
• Quick ROI

Company Website: http://www.relexsolutions.com

ASSUMPTION: RELEX Solutions is an equal opportunity employer committed to creating an inclusive environment for all employees. The company celebrates diversity and takes diversity, equity, and inclusion (DEI) seriously, championing global diversity and welcoming everyone to contribute to its growth and success.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Director of Field Marketing, North America.

Work Arrangement: Remote (based in Portugal) with travel to North America approximately 25% of the time.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team as RELEX expands in North America.
• Opportunity to work on strategic, high-visibility projects that have a direct impact on revenue and brand positioning.
• Strong culture of professional development and growth opportunities within the company.

ASSUMPTION: This role offers a unique opportunity to shape and execute key components of RELEX’s North America go-to-market strategy, driving real impact in the retail and supply chain industry.

🌍 Location & Work Environment

Office Type: Remote work with occasional travel to North America for events and meetings.

Office Location(s): Lisbon, Portugal (with travel to North America approximately 25% of the time)

Geographic Context:

• Lisbon, Portugal, is the capital and largest city of Portugal, with a population of approximately 550,000 people.
• The city is known for its rich history, vibrant culture, and beautiful architecture, with a mild Mediterranean climate.
• Lisbon is a major economic hub and a popular tourist destination, with a strong focus on technology, finance, and tourism sectors.

Work Schedule: Full-time (40 hours per week) with flexible working hours and the ability to work remotely.

ASSUMPTION: Candidates should be comfortable working remotely and traveling to North America approximately 25% of the time for events and meetings.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Director of Field Marketing, North America
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Industry knowledge and understanding of target verticals
• Event management experience and skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the retail, grocery, wholesale, and CPG industries and the challenges faced by key decision-makers.
• Showcase your experience with event management, marketing strategy, and demand generation.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic mindset, and ability to work collaboratively with cross-functional teams.

ATS Keywords: Field Marketing, Event Management, B2B Marketing, Demand Generation, Sales Alignment, Project Management, Communication, Content Development, Data Analysis, Lead Generation, Digital Campaigns, Trade Shows, Customer Engagement, Marketing Strategy, Pipeline Management, Brand Awareness, Retail Technology, Supply Chain Software, Enterprise SaaS

ASSUMPTION: The application process for this role may take up to 4-6 weeks, depending on the volume of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, or HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Event management platforms (e.g., Cvent, Bizzabo, or Allie.ai)
• Project management tools (e.g., Asana, Trello, or Jira)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, or Sketch)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them will have an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Data-driven
• Sustainable

Work Style:

• Dynamic and fast-paced
• Results-oriented
• Strategic and creative
• Collaborative and team-focused
• Adaptable and resilient

Self-Assessment Questions:

• How do you align with RELEX’s customer-centric approach, and how have you demonstrated this in your previous roles?
• Describe a time when you had to be innovative and think outside the box to solve a marketing challenge. What was the outcome?
• How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful project where you worked closely with other departments?

ASSUMPTION: RELEX Solutions values diversity, inclusion, and belonging, and actively seeks candidates who share these values and can contribute to a positive, supportive work environment.

⚠️ Potential Challenges

• Occasional travel to North America for events and meetings, which may require flexibility and adaptability.
• The need to manage multiple projects and stakeholders simultaneously, requiring strong project management and prioritization skills.
• Working in a fast-paced, dynamic environment that may require quick decision-making and adaptability.
• The need to stay up-to-date with industry trends and best practices in marketing, event management, and demand generation.

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a strategic mindset and a passion for continuous learning and growth.

📈 Similar Roles Comparison

• This role is unique in its focus on driving demand generation and accelerating sales opportunities in North America for a growing retail and supply chain planning software company.
• Unlike traditional marketing roles, this position requires a strong understanding of the retail, grocery, wholesale, and CPG industries, as well as the challenges and priorities of key decision-makers.
• Career paths for this role may include advancing to a senior marketing leadership position, transitioning to a sales or business development role, or pursuing a career in consulting or agency work focused on retail technology or supply chain software.

ASSUMPTION: This role offers a unique opportunity to shape and execute key components of RELEX’s North America go-to-market strategy, driving real impact in the retail and supply chain industry.

📝 Sample Projects

• Managing a major industry trade show, such as NRF, NACS, FMI, or Groceryshop, from start to finish, including contract negotiations, vendor management, site selection, registration, agenda planning, staffing, on-site production, signage, and content development.
• Developing and executing a targeted digital campaign to generate leads and drive brand awareness for a specific retail vertical, such as grocery, general merchandise, hard goods, or CPG manufacturing.
• Creating and managing a custom event that engages both customers and prospects, driving lead generation and strategic account engagement for a key RELEX Solutions client.

ASSUMPTION: These sample projects demonstrate the strategic, hands-on marketing expertise, and deep understanding of the retail, grocery, wholesale, and CPG industries required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for North America, and how will my work contribute to the company's growth and success?
• What are the most significant challenges facing the retail, grocery, wholesale, and CPG industries today, and how can this role help address them?
• How does RELEX Solutions support the professional development and growth of its employees, and what opportunities are available for career advancement within the company?
• What is the company's approach to work-life balance, and how does it support employees working remotely and traveling for events?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of the industry, and your commitment to driving real impact at RELEX Solutions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your marketing expertise, industry knowledge, and event management experience.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic mindset, and ability to work collaboratively with cross-functional teams.
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role and inquire about the next steps in the interview process.
• If you are selected for an interview, take the time to research RELEX Solutions, the retail and supply chain planning software industry, and the challenges faced by key decision-makers in these industries. Prepare thoughtful questions to ask during the interview to demonstrate your understanding of the role and the company.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.