Field Marketing Manager (Remote Eligible)

📌 Core Information

🔹 Job Title: Field Marketing Manager (Remote Eligible)

🔹 Company: Smartsheet

🔹 Location: Bellevue, Washington, United States

🔹 Job Type: Remote

🔹 Category: 📍 Field Marketing

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote or Office-based (U.S. locations)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating and executing high-impact marketing events and experiences.
• Collaborating with sales and marketing leadership to maximize engagement.
• Developing integrated campaigns supporting pre and post-event strategies.
• Managing all logistical aspects of marketing events and initiatives.

ASSUMPTION: The role is focused on increasing Smartsheet's brand presence and engagement through effective field marketing strategies, highlighting the importance of cross-functional collaboration and project management skills.

📋 Key Responsibilities

✅ Partner with the Enterprise Sales team, attending meetings and strategic discussions.

✅ Plan and execute various marketing events and campaigns.

✅ Develop integrated campaigns for audience engagement and lead nurturing.

✅ Monitor and report on event performance and lead conversion.

✅ Conduct post-event analysis to improve future strategies.

✅ Oversee logistical event management including budget, venue, and communications.

✅ Collaborate on multi-touch marketing programs aligned with corporate goals.

✅ Travel within U.S. and Canada for events as needed.

✅ Support additional marketing projects as assigned.

ASSUMPTION: The primary focus is on strategic event planning and execution with a significant emphasis on leveraging events to boost sales and engagement metrics.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or Business preferred

Experience: 8+ years in marketing, with emphasis on event planning and B2B marketing

Required Skills:

• Event Planning
• B2B Marketing
• Project Management
• Cross-Functional Collaboration
• Campaign Development
• Lead Generation

Preferred Skills:

• SaaS or Cloud Software Marketing
• Experience in executing hybrid and virtual events

ASSUMPTION: SaaS marketing experience is likely valued due to Smartsheet's SaaS product offerings, suggesting a preference for candidates with knowledge of this area.

💰 Compensation & Benefits

Salary Range: $92,500 – $126,250 USD

Benefits:

• 100% employer-paid medical/vision and dental coverage options
• 401k Match up to 50% of the first 6% of eligible pay
• Flexible Time Away Program and 12 paid holidays
• 24 weeks of Parental Leave
• Professional growth and development opportunities

Working Hours: 40 hours per week with potential flexibility due to travel requirements

ASSUMPTION: Benefits emphasize work-life balance and professional development, aligning with modern workforce expectations.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on project and work management solutions

Company Size: 1,001-5,000 employees, indicating a stable midsize company with room for internal growth

Founded: 2005, which marks nearly two decades of industry experience and growth

Company Description:

• Provider of collaborative work management solutions.
• Used by 75% of Fortune 500 companies for process automation.
• Focuses on innovation and security in enterprise solutions.

Company Specialties:

• Innovation in work management
• Collaboration and productivity tools
• Enterprise-grade security

Company Website: https://www.smartsheet.com

ASSUMPTION: Smartsheet's market position as a leader in work management indicates a culture that values innovation and efficiency.

📊 Role Analysis

Career Level: Senior Manager Role with opportunities to influence major marketing strategies

Reporting Structure: Reports to Senior Manager of Field Marketing North America

Work Arrangement: Remote Eligible with option to work from Bellevue office

Growth Opportunities:

• Leadership experience in a dynamic marketing team
• Expanding expertise in integrated marketing strategies
• Building networks across the U.S. and Canada

ASSUMPTION: The position offers significant exposure to senior executives and strategic decision-making opportunities.

🌍 Location & Work Environment

Office Type: Remote or Office-based

Office Location(s): Bellevue, WA and other U.S. locations

Geographic Context:

• Bellevue is a major tech hub, offering networking opportunities.
• Diverse cultural and leisure activities available in the Seattle metropolitan area.
• Proximity to other major cities enhances professional exposure.

Work Schedule: Full-time with potential for flexible hours depending on event schedules

ASSUMPTION: The company supports remote work, reflecting flexibility in work arrangements in response to changing workforce dynamics.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR
• Interviews with Marketing Team and Sales Leadership

Key Assessment Areas:

• Event planning and execution strategy
• Ability to drive engagement and lead generation
• Collaboration and communication skills

Application Tips:

• Highlight experience in B2B and SaaS marketing in your resume.
• Prepare case studies of past event successes.
• Showcase ability to manage complex projects within budget.

ATS Keywords: Event Planning, B2B Marketing, Cross-Functional Collaboration, Lead Generation

ASSUMPTION: Emphasizing skills and experiences pertinent to SaaS and event management will resonate well with hiring managers.

🛠️ Tools & Technologies

• Smartsheet Platform
• CRM tools (e.g., Salesforce)
• Marketing Automation Tools (e.g., Marketo)

ASSUMPTION: Proficiency in commonly used marketing tools is expected to monitor lead conversion and campaign success.

👔 Cultural Fit Considerations

Company Values:

• Empowerment through collaboration
• Commitment to innovation
• Inclusive work environment

Work Style:

• Team-oriented
• Proactive and adaptable
• Driven by results and accountability

Self-Assessment Questions:

• How do you approach cross-functional collaboration?
• What strategies do you use for effective event management?
• How do you stay adaptable in a fast-paced environment?

ASSUMPTION: Candidates should align with Smartsheet’s values of collaboration and innovation, contributing to a dynamic team culture.

⚠️ Potential Challenges

• Managing a large number of events simultaneously
• Balancing remote work with travel requirements
• Adapting to rapid technological changes
• Aligning marketing strategies across diverse regions

ASSUMPTION: The role might require handling high-pressure situations effectively, with a focus on achieving tight deadlines and event targets.

📈 Similar Roles Comparison

• Event Manager roles in similar SaaS companies
• Marketing Manager positions with a focus on B2B and cloud technology
• Field Marketing roles in fast-paced tech environments

ASSUMPTION: Comparable roles often combine marketing strategizing with direct involvement in customer engagement and brand promotion.

📝 Sample Projects

• Organizing a leadership summit with a major keynote speaker
• Launching an integrated campaign for a new software feature
• Coordinating a webinar series for customer education

ASSUMPTION: Sample projects reflect a variety of high-profile assignments that require creative and strategic marketing efforts to boost brand presence.

❓ Key Questions to Ask During Interview

• What are the key performance metrics for this role?
• How does the Field Marketing team collaborate with the Sales team?
• What are the major challenges the company is currently facing in field marketing?
• Can you describe a typical day in this role?
• What opportunities for professional development are available?

ASSUMPTION: Asking insightful questions not only demonstrates interest but also a strategic understanding of the role’s expectations and its potential impact on the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing experience and skills aligned with Smartsheet's needs.
• Prepare for a comprehensive review of your past projects and achievements.
• Research Smartsheet's product offerings and market position.
• Be ready for multiple interview rounds focusing on strategic and practical field marketing insights.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.