Field Marketing Manager - Remote

📌 Core Information

🔹 Job Title: Field Marketing Manager - Remote

🔹 Company: CSL Plasma

🔹 Location: Remote (within the U.S.)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (within the U.S.)

🚀 Job Overview

Key aspects of this role include:

• Driving strategic marketing initiatives in priority markets
• Developing corporate and local marketing strategies
• Managing budgets and ensuring compliance
• Collaborating cross-functionally with operations leadership

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Lead the development of region-specific marketing strategies in close collaboration with operations leadership to accelerate donor acquisition and boost plasma donations.

✅ Lead the creation, distribution, and lifecycle management of localized promotional campaigns across various channels, ensuring alignment with business objectives and industry best practices.

✅ Lead strategic partnerships with operations and finance teams to analyze and optimize budgets, aligning financial planning with center productivity, donor retention, acceptance and conversion rates, cost structures, and promotional campaign performance, driving strategic decision-making and maximizing resource efficiency.

✅ Manage center activities in partnership with applicable departments across the organization (e.g., public relations, community relations, pricing and strategy, and corporate communications).

✅ Support various marketing projects and job-related duties as assigned, including but not limited to toolkit development, in-center marketing material audit and management, in-center radio and TV, patient engagement, and merchant partnerships.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of 4 years of field marketing experience with a proven track record of success in driving results. Experience managing multi-site locations is highly preferred.

Required Skills:

• Proven experience in planning, organizing, securing, and managing project resources
• Experience providing guidance and support to managers
• Expertise in budgeting and financial management
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills

Preferred Skills:

• Experience in the plasma donation industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the plasma donation industry or fluency in Spanish may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Field Marketing Manager with 5-10 years of experience)

Benefits:

• Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage
• Company-provided basic life insurance and Short- and Long-Term Disability
• The option to participate in CSL’s 401(k) Savings Program
• Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business
• Paid observed holidays as designated by the Company

Working Hours: Full-time, with overnight travel required up to 30% of the time

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: CSL Plasma is part of the pharmaceutical manufacturing industry, focusing on the collection of human plasma for life-saving therapies.

Company Size: CSL Plasma has 10,001+ employees globally, with a large presence in the United States.

Founded: CSL Plasma was founded in 1978 and is a subsidiary of CSL Behring, a global leader in plasma protein biotherapeutics.

Company Description:

• CSL Plasma is one of the world's largest collectors of human plasma, ensuring that tens of thousands of people with rare and serious diseases are able to live normal, healthy lives.
• The company operates more than 280 plasma collection centers globally and has a state-of-the-art testing laboratory, two logistics centers, and corporate headquarters in Boca Raton, Florida.
• CSL Plasma is committed to excellence and innovation in everything they do, with a focus on quality and safety in their U.S. plasma collection centers.

Company Specialties:

• Plasma collection and processing
• Plasma-derived therapies
• Biotherapeutics
• Vaccines

Company Website: cslplasma.com

ASSUMPTION: CSL Plasma's global presence and commitment to quality make it an attractive employer for marketing professionals seeking international opportunities.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with the potential for growth into senior-level positions within the marketing department or across the organization.

Reporting Structure: The Field Marketing Manager reports directly to the Associate Director of US Marketing Field Operations and has no direct reports.

Work Arrangement: This role is remote, with overnight travel required up to 30% of the time.

Growth Opportunities:

• Expanding marketing strategies to new regions and markets
• Developing and mentoring junior marketing team members
• Gaining experience in cross-functional collaboration and project management

ASSUMPTION: This role offers opportunities for career growth within the marketing department and across the organization, as well as the chance to develop leadership skills through cross-functional collaboration.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel to CSL Plasma's corporate headquarters in Boca Raton, Florida, and other plasma collection centers.

Office Location(s): Remote (within the U.S.)

Geographic Context:

• The United States has a diverse population and a well-established plasma donation industry, providing ample opportunities for marketing strategies and campaigns.
• The remote work arrangement allows for flexibility and work-life balance, while occasional travel provides the opportunity to connect with team members and plasma collection centers.
• The U.S. market for plasma-derived therapies is competitive, requiring innovative and effective marketing strategies to drive donor acquisition and retention.

Work Schedule: Full-time, with flexible hours and the ability to work remotely. Overnight travel is required up to 30% of the time.

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance for this role, while occasional travel allows for valuable face-to-face interactions with team members and plasma collection centers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Associate Director of US Marketing Field Operations
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and financial acumen
• Cross-functional collaboration and communication skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the plasma donation industry and CSL Plasma's mission
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and leadership skills

ATS Keywords: Field Marketing, Strategic Planning, Budget Management, Project Management, Cross-Functional Coordination, Performance Optimization, Community Engagement, Brand Awareness, Donor Acquisition, Marketing Strategy, Metrics Analysis, Promotional Campaigns, Operations Leadership, Financial Management, Resource Efficiency, Local Marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit within CSL Plasma.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
• Budgeting and financial management tools (e.g., Microsoft Excel, Google Sheets)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovation
• Integrity
• Collaboration
• Excellence

Work Style:

• Results-driven
• Adaptable and flexible
• Strong communicator and collaborator
• Analytical and strategic thinker

Self-Assessment Questions:

• Do you have a proven track record of driving results in a field marketing role?
• Are you comfortable working remotely and traveling occasionally?
• Do you thrive in a collaborative, cross-functional environment?
• Are you committed to CSL Plasma's mission of improving the lives of patients with rare and serious diseases?

ASSUMPTION: Candidates who align with CSL Plasma's company values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration
• Balancing multiple projects and priorities simultaneously
• Adapting to the unique needs and requirements of different plasma collection centers
• Navigating the competitive U.S. market for plasma-derived therapies

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a strategic approach to marketing strategies and campaigns.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the plasma donation industry and requires an understanding of its unique challenges and opportunities
• This role offers the opportunity to work with a global company and gain experience in international marketing strategies
• Career progression in this role could lead to senior-level positions within the marketing department or across the organization

ASSUMPTION: Candidates with experience in the plasma donation industry or a related field may find this role particularly appealing, as it offers the opportunity to apply their skills and knowledge in a unique and impactful way.

📝 Sample Projects

• Developing and implementing a regional marketing campaign to increase plasma donations in a specific geographic area
• Conducting market research to identify trends and opportunities in the plasma donation industry
• Managing the budget and financial planning for a large-scale marketing event or campaign

ASSUMPTION: These sample projects demonstrate the range of responsibilities and requirements for this role, from strategic planning and execution to budget management and analysis.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for CSL Plasma?
• What are the biggest challenges facing the plasma donation industry, and how can this role help address them?
• How does CSL Plasma support the professional development and growth of its employees?
• What is the expected timeline for this role's impact on plasma donations and center productivity?
• How does CSL Plasma measure the success of its marketing campaigns and strategies?

ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the company, and the industry, as well as their ability to think strategically and ask insightful questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for the interview process by researching CSL Plasma, the plasma donation industry, and the role's requirements
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.