Field Marketing Manager - Riverside, CA

📌 Core Information

🔹 Job Title: Field Marketing Manager - Riverside, CA

🔹 Company: Raising Cane's

🔹 Location: Riverside, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with up to 80% travel within the designated area)

🚀 Job Overview

Key aspects of this role include:

• Acting as the market expert, staying informed about market dynamics and applying this knowledge to restaurant and market-level marketing plans
• Serving as a brand ambassador within the market by being the primary contact for community partners and building strong relationships within the community
• Leading on- and off-site market-level activities that support the brand and local community
• Managing all aspects of the sponsorship process, including planning, negotiation, and partnership management
• Directly supporting restaurants within the area with all marketing-related activities and questions

ASSUMPTION: This role requires a high level of market knowledge and community engagement, with a significant portion of time spent in the field. It also involves a high degree of independence and self-motivation.

📋 Key Responsibilities

✅ Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans

✅ Serves as a brand ambassador within the market by being the primary contact for community partners and building strong relationships within the community

✅ Spends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane's, and supporting restaurants in the designated area

✅ Leads on- and off-site market-level activities that support the brand and local community

✅ Oversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system

✅ Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations

✅ Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support

✅ Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits

✅ Directly supports restaurants within the area with all marketing-related activities and questions

✅ Enforces Raising Cane's brand standards and marketing philosophies within the restaurant and market

✅ Supports activations and activities planned at the support office level as needed

✅ Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities

✅ Provides feedback to the RSO on campaigns, programs, and tools

ASSUMPTION: This role requires a high level of adaptability and the ability to manage multiple priorities that may change frequently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing & Communications or relevant experience in a field marketing role

Experience: 3+ years of marketing experience, preferably in a multi-unit restaurant or retail environment

Required Skills:

• Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively
• Microsoft proficient: Excel, PowerPoint and Word
• Able to travel up to 80% within the designated area and required to live within the assigned area
• Able to work nonstandard hours, including nights and weekends, to support events and activities that support the brand and restaurants within the market

Preferred Skills:

• Experience in the restaurant industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, experience in the restaurant industry and bilingual/multilingual skills could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $108,000 annually plus incentive

Benefits:

• Performance Bonus
• Discretionary Awards
• Medical Benefits
• 401(k) Eligibility
• Paid Time Off

Working Hours: Full-time, with flexible hours including nights and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. The total compensation package may also include other elements not listed here.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurants

Company Size: 1,001-5,000 employees

Founded: 1996

Company Description:

• Raising Cane's Chicken Fingers® serves only the best tasting and most craveable chicken finger meals, with a focus on quality, consistency, and customer satisfaction
• The company's ONE LOVE® is to serve our customers, and its mission is to create a restaurant experience that is fast, fresh, and friendly
• Raising Cane's is committed to giving back to the communities it serves through various charitable initiatives

Company Specialties:

• Chicken finger meals
• Fast-casual dining
• Community involvement

Company Website: raisingcanes.com

ASSUMPTION: Raising Cane's is known for its high-quality food, exceptional customer service, and strong community involvement. This role will play a crucial part in maintaining and enhancing the company's reputation in the Riverside area.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Regional Marketing Manager

Work Arrangement: On-site, with up to 80% travel within the designated area

Growth Opportunities:

• Potential advancement to Regional Marketing Manager or other leadership roles within the marketing department
• Expanding market knowledge and expertise through hands-on experience and collaboration with other marketing professionals
• Developing skills in sponsorship management, community engagement, and event planning

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain valuable experience in various aspects of marketing.

🌍 Location & Work Environment

Office Type: On-site, with a focus on working in the field and within restaurants

Office Location(s): Riverside, CA

Geographic Context:

• Riverside is located in Southern California, approximately 60 miles east of Los Angeles
• The city has a population of over 300,000 people and a diverse cultural scene
• Riverside offers a mix of urban and suburban environments, with numerous parks, museums, and entertainment options

Work Schedule: Full-time, with flexible hours including nights and weekends as needed

ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a focus on working in the field and within restaurants. Candidates should be comfortable working in a variety of settings and be able to adapt to changing priorities and demands.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• In-person interview with the Regional Marketing Manager
• Final interview with the Director of Marketing
• Background check and offer

Key Assessment Areas:

• Market knowledge and understanding of the local community
• Sponsorship management and negotiation skills
• Communication and interpersonal skills
• Adaptability and ability to manage multiple priorities

Application Tips:

• Highlight relevant marketing experience, particularly in the restaurant industry or retail environment
• Demonstrate a strong understanding of the local market and community
• Showcase skills in sponsorship management, community engagement, and event planning
• Tailor your resume and cover letter to emphasize the required skills and qualifications for this role

ATS Keywords: Marketing experience, field marketing, sponsorship planning, negotiation skills, relationship management, detail-oriented, organizational skills, communication skills, self-driven, flexible, team collaboration, Microsoft proficiency, travel availability, nonstandard hours, Bachelor's degree

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have relevant marketing experience and a strong understanding of the local market and community.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Sponsorship management software (e.g., sponsorship-specific CRM, event planning tools)
• Social media platforms (e.g., Facebook, Instagram, Twitter)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Consistency
• Customer satisfaction
• Community involvement

Work Style:

• Fast-paced and dynamic
• Focus on working in the field and within restaurants
• Adaptable and able to manage multiple priorities

Self-Assessment Questions:

• Do you have a strong understanding of the local market and community?
• Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
• Do you have experience in sponsorship management, community engagement, and event planning?

ASSUMPTION: Raising Cane's values a strong work ethic, adaptability, and a commitment to customer satisfaction and community involvement. Candidates should be able to demonstrate these qualities and a strong understanding of the local market and community.

⚠️ Potential Challenges

• Managing multiple priorities and changing demands in a fast-paced environment
• Building and maintaining strong relationships with community partners and stakeholders
• Travel requirements and time spent away from home
• Adapting to the unique culture and work environment of Raising Cane's

ASSUMPTION: While this role offers significant growth potential, it also presents unique challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on field marketing and community engagement
• Experience in the restaurant industry or retail environment is preferred but not required
• This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain valuable experience in various aspects of marketing

ASSUMPTION: While this role shares some similarities with traditional marketing roles, it is unique in its focus on field marketing and community engagement. Candidates should be prepared to adapt to this unique work environment and prioritize building strong relationships with community partners and stakeholders.

📝 Sample Projects

• Developing and executing a marketing plan for a new restaurant opening, including pre-canvassing activities, on-site support, and post-opening marketing support
• Managing the sponsorship process for a local community event, including planning, negotiation, and partnership management
• Creating and executing a quarterly marketing plan for a designated market area, with a focus on driving traffic and sales within restaurants in that area

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and tasks may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Raising Cane's?
• What are the key priorities for this role in the first 90 days?
• How does Raising Cane's support the growth and development of its marketing professionals?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Raising Cane's engage with and give back to the communities it serves?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the cultural fit. Candidates should feel free to ask additional questions based on their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize the required skills and qualifications for this role
• Prepare for the interview by researching Raising Cane's, the local market, and the specific requirements of the role
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.