📌 Core Information
🔹 Job Title: Field Marketing Manager, SLED
🔹 Company: GitLab
🔹 Location: Remote, US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing field marketing campaigns tailored to state and local government and higher-ed prospects and clients.
- Building relationships with key government stakeholders through events, webinars, and creative campaigns.
- Collaborating with sales teams to align marketing initiatives with revenue goals and account-based strategies.
- Working with the Solutions Marketing leader and broader Product Marketing team to promote content that addresses the unique pain points and regulatory requirements of government entities.
- Representing GitLab at industry conferences, government forums, and trade shows.
ASSUMPTION: This role requires a strong understanding of government procurement processes and decision-making frameworks, as well as excellent communication and writing skills.
📋 Key Responsibilities
✅ Design and execute field marketing campaigns specifically tailored to state and local government and higher-ed prospects and clients.
✅ Build relationships with key government stakeholders and decision-makers through events, webinars, and creative campaigns.
✅ Collaborate with the sales teams to align marketing initiatives with revenue goals and account-based strategies.
✅ Work with the Solutions Marketing leader and broader Product Marketing team to promote content that addresses the unique pain points and regulatory requirements of government entities.
✅ Gather feedback from sales leaders and customers on public sector pain points to help inform marketing's messaging and positioning strategy.
✅ Track campaign performance and optimize strategies based on data-driven insights.
✅ Represent GitLab at industry conferences, government forums, and trade shows.
✅ Maintain current knowledge of government procurement trends, budgeting cycles, and purchasing protocols.
✅ Leverage existing relationships with Public Sector media organizations to build an aggressive field marketing strategy to build pipeline and hit KPIs.
✅ Present SLED Field Marketing strategy, insights and performance metrics to the SLED Advisory Board as requested by SLED Area Sales Manager.
✅ Work with Carahsoft and other PubSec partners to drive key events.
✅ Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Public Administration, or related field.
Experience: 3+ years of B2B marketing experience specifically within the state and local government and higher-ed sector.
Required Skills:
- Proven track record in field marketing, including event management and stakeholder engagement.
- Strong understanding of government procurement processes and decision-making frameworks.
- Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (written content, presentations, and verbal communication).
- Experience with marketing automation platforms and CRM systems.
- Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%.
- Able to coordinate program details across many teams and iterate and deliver in a fast-moving startup environment.
- Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (written content, presentations, and verbal communication).
- Experience with account-based marketing strategies.
- Knowledge of compliance requirements for government contracting.
- Understanding of public sector budgeting cycles and fiscal planning for the SLED market.
Preferred Skills:
- Experience with Duo Enterprise and Duo Workflow products.
ASSUMPTION: This role requires a strong understanding of government procurement processes and decision-making frameworks, as well as excellent communication and writing skills.
💰 Compensation & Benefits
Salary Range: $75,600 - $162,000 USD per year
Benefits:
- Benefits to support your health, finances, and well-being
- All remote, asynchronous work environment
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- GitLab is a complete DevOps platform, delivered as a single application, fundamentally changing the way Development, Security, and Ops teams collaborate and build software.
- From idea to production, GitLab helps teams improve cycle time from weeks to minutes, reduce development costs and time to market while increasing developer productivity.
- The company is the world's largest all-remote company with team members located in more than 65 countries.
Company Specialties:
- DevSecOps Platform
- IT Services and Consulting
- Software Development
Company Website: https://about.gitlab.com/?utm_medium=social&utm_source=linkedin&utm_campaign=profile
ASSUMPTION: GitLab's all-remote work environment allows for a high degree of flexibility and autonomy.
📊 Role Analysis
Career Level: Mid-career
Reporting Structure: This role reports directly to the SLED Area Sales Manager.
Work Arrangement: Remote, with the ability to travel up to 50% of the time.
Growth Opportunities:
- Potential to grow into a leadership role within the SLED marketing team.
- Opportunity to work on high-impact projects with a significant budget and team.
- Chance to learn from and collaborate with experienced marketing professionals.
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): United States
Geographic Context:
- The United States has a large and diverse government market, with numerous opportunities for growth and expansion.
- The SLED market is a significant portion of the overall government market, with its own unique procurement processes and budgeting cycles.
- The remote work environment allows for a high degree of flexibility and autonomy.
Work Schedule: Full-time (40 hours per week), with the ability to work asynchronously and on a flexible schedule.
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interview with the team
- Background check and offer
Key Assessment Areas:
- Understanding of government procurement processes and decision-making frameworks
- Communication and writing skills
- Ability to work effectively with cross-functional teams
- Problem-solving skills
Application Tips:
- Highlight your relevant experience in government marketing and procurement processes.
- Tailor your resume and cover letter to emphasize your skills and experience in the SLED market.
- Prepare for behavioral interview questions that focus on your experience with government stakeholders and decision-makers.
ATS Keywords: Government Marketing, SLED, Procurement, Stakeholder Engagement, Field Marketing, Event Management, CRM, Marketing Automation
ASSUMPTION: The interview process may vary depending on the specific needs of the team and the candidate's experience level.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and the candidate's experience level.
👔 Cultural Fit Considerations
Company Values:
- Collaborate
- Results
- Efficiency
- Diversity, Inclusion & Belonging
- Iterate
Work Style:
- Remote, asynchronous work environment
- High degree of flexibility and autonomy
- Strong self-motivation and time management skills
- Collaborative and inclusive team culture
Self-Assessment Questions:
- How do you stay organized and motivated in a remote work environment?
- Can you provide an example of a successful government marketing campaign you've executed?
- How do you approach building relationships with key stakeholders and decision-makers?
ASSUMPTION: GitLab's company culture values collaboration, results, efficiency, diversity, inclusion, and belonging.
⚠️ Potential Challenges
- The SLED market can be complex and challenging to navigate, with unique procurement processes and budgeting cycles.
- The remote work environment requires strong self-motivation, time management, and communication skills.
- The role may require travel up to 50% of the time, which can be demanding and disruptive to personal schedules.
- The fast-paced startup environment can be stressful and demanding at times.
ASSUMPTION: The potential challenges of this role can be mitigated with strong communication, time management, and self-care skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the SLED market and government procurement processes.
- Similar roles in other industries may not require the same level of understanding of government procurement processes and decision-making frameworks.
- Career paths in government marketing may differ from those in other industries, with unique opportunities for growth and advancement.
ASSUMPTION: The unique nature of this role requires a strong understanding of government procurement processes and decision-making frameworks.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive engagement and conversion with the internal SLED sales team.
- Building relationships with key government stakeholders and decision-makers through events, webinars, and creative campaigns.
- Collaborating with the sales teams to align marketing initiatives with revenue goals and account-based strategies.
ASSUMPTION: The sample projects for this role may vary depending on the specific needs of the team and the candidate's experience level.
❓ Key Questions to Ask During Interview
- Can you describe the typical budgeting cycles and procurement processes for the SLED market?
- How does the company support its remote workforce, and what resources are available to help employees succeed in a remote work environment?
- What are the key priorities for this role in the first 90 days?
- How does the company approach diversity, inclusion, and belonging in the workplace?
- What opportunities are there for growth and advancement within the SLED marketing team?
ASSUMPTION: The key questions to ask during the interview should focus on the specific needs of the role and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/gitlab/jobs/7990111002
- Tailor your resume and cover letter to emphasize your skills and experience in the SLED market.
- Prepare for behavioral interview questions that focus on your experience with government stakeholders and decision-makers.
- Follow up with the hiring manager within one week of submitting your application.
- If you are selected for an interview, be prepared to discuss your relevant experience and how you can contribute to the success of the SLED marketing team.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
