Field Marketing Manager - Spain

📌 Core Information

🔹 Job Title: Field Marketing Manager - Spain

🔹 Company: RELEX Solutions

🔹 Location: Barcelona, Spain

🔹 Job Type: Full-time, Remote (based in Spain)

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (based in Spain) with travel to North America approximately 25% of the time

🚀 Job Overview

Key aspects of this role include:

• Executing strategic marketing initiatives to drive demand generation and accelerate sales opportunities in North America
• Managing industry events, including trade shows, conferences, and executive events
• Developing localized marketing strategies that align with key industry verticals and buyer personas
• Collaborating with sales, business development, and other marketing teams to align marketing initiatives with revenue goals
• Measuring and optimizing event impact on pipeline, marketing-influenced revenue, and sales acceleration

ASSUMPTION: This role requires a strategic thinker with hands-on marketing expertise, a deep understanding of B2B enterprise sales cycles, and experience engaging senior decision-makers in retail, grocery, wholesale, and CPG industries.

📋 Key Responsibilities

✅ Research and evaluate industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals

✅ Develop and execute integrated event marketing programs that align with business objectives, including in-person trade shows, conferences, association activations, executive briefings, and virtual experiences

✅ Oversee the event calendar and execution of all regional events, including contract negotiations, vendor management, site selection, registration, agenda planning, staffing, on-site production, signage, and content development

✅ Create and manage custom events that engage both customers and prospects, driving lead generation and strategic account engagement

✅ Drive marketing and promotional strategies around RELEX Live North America, ensuring alignment with pipeline goals and industry engagement

✅ Develop promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings

✅ Partner with product marketing, demand generation, and brand & creative teams to develop high-impact content and assets tailored to retail, wholesale, and CPG buyer personas

✅ Execute pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation

✅ Track and measure event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies

✅ Conduct pre- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies

✅ Provide data-driven insights to inform marketing decisions and improve ROI on event investments

ASSUMPTION: This role requires exceptional project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B field and event marketing, preferably in retail technology, supply chain software, or enterprise SaaS

Required Skills:

• Proven expertise in end-to-end event management for major industry trade shows such as NRF, NACS, FMI, Gartner, Groceryshop, and similar
• Strong understanding of retail, grocery, wholesale, and CPG industries, including the challenges and priorities of key decision-makers
• Excellent written and verbal communication skills with experience developing marketing content for executive audiences
• Excellent project management and prioritization skills
• Strong understanding of the B2B sales funnel, pipeline management, and the role field marketing plays in lead conversion and acceleration

Preferred Skills:

• Experience working with marketing automation tools and CRM systems
• Fluency in Spanish and English

ASSUMPTION: Candidates should have a results-driven, self-motivated mindset with a passion for creating measurable business impact.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Field Marketing Manager with 5-10 years of experience in Spain)

Benefits:

• Competitive compensation and benefits package
• Remote flexibility with the ability to travel to North America approximately 25% of the time
• Opportunity to work on strategic, high-visibility projects with a dynamic, fast-paced team
• Strong culture of professional development and growth opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with the required experience level in Spain. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Retail technology and supply chain software

Company Size: RELEX Solutions has 1,001-5,000 employees globally, with a significant presence in North America

Founded: 2005, with headquarters in Helsinki, Finland

Company Description:

• RELEX Solutions delivers a unified platform for retail, manufacturing, and supply chain planning, enabled by proven AI technology
• The company helps retailers, manufacturers, and consumer goods companies optimize demand forecasting, replenishment, merchandising, pricing and promotions, supply chain operations, and production planning across the end-to-end value chain
• RELEX Solutions is trusted by leading brands and has offices across North America, Europe, and the Asia Pacific region

Company Specialties:

• Retail planning
• Supply chain planning
• Demand forecasting
• Automatic replenishment
• Space planning
• Assortment planning
• Inventory management
• Promotion optimization
• Markdown optimization
• Planogram optimization
• Retail & supply chain analytics
• Workforce optimization
• Merchandise planning
• Behavioral clustering

Company Website: https://www.relexsolutions.com

ASSUMPTION: RELEX Solutions is an equal opportunity employer committed to creating an inclusive environment for all employees.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role with significant responsibility for driving demand generation and accelerating sales opportunities in North America

Reporting Structure: The Field Marketing Manager will report directly to the Senior Director of Field Marketing and collaborate closely with the Sales, Business Development, and other Marketing teams

Work Arrangement: Remote (based in Spain) with travel to North America approximately 25% of the time

Growth Opportunities:

• Potential to take on additional responsibilities and advance to a senior-level role within the marketing organization
• Opportunity to contribute to RELEX’s growth in North America and make a significant impact on the company’s success
• Access to professional development and training opportunities to enhance skills and advance career growth

ASSUMPTION: This role offers a unique opportunity to shape and execute key components of RELEX’s North America go-to-market strategy, including trade shows, customer activations, executive events, and digital campaigns.

🌍 Location & Work Environment

Office Type: Remote (based in Spain) with occasional travel to North America

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
• The city is known for its vibrant culture, rich history, and beautiful architecture
• Barcelona is a major hub for technology and innovation, with a thriving startup ecosystem

Work Schedule: Full-time, 40 hours per week, with occasional travel to North America for events and meetings

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the ability to travel to North America approximately 25% of the time.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and other team members
• Background check and reference check
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning
• Event management and execution
• Collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with RELEX’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the retail, grocery, wholesale, and CPG industries and the challenges faced by key decision-makers
• Showcase your experience with event management, marketing strategy, and collaboration with sales teams
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a fast-paced environment

ATS Keywords: B2B Marketing, Event Management, Demand Generation, Strategic Planning, Sales Alignment, Digital Campaigns, Content Development, Lead Generation, Pipeline Management, Marketing Strategy, Vendor Management, Trade Shows, Retail Technology, Supply Chain Software

ASSUMPTION: The interview process will focus on assessing your strategic thinking, marketing expertise, and cultural fit with RELEX Solutions.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Event management platforms (e.g., Cvent, Bizzabo)
• Project management tools (e.g., Asana, Trello, Jira)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and event management platforms is preferred for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Agility and adaptability
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and accountability

Work Style:

• Fast-paced and dynamic
• Results-driven and focused on measurable impact
• Collaborative and team-oriented
• Adaptable and open to change
• Customer-focused and committed to exceptional customer experiences

Self-Assessment Questions:

• How do you approach working with senior decision-makers in retail, grocery, wholesale, and CPG industries?
• How do you balance strategic planning with hands-on event management and execution?
• How do you prioritize and manage multiple projects and stakeholders simultaneously?
• How do you measure and optimize event impact on pipeline, marketing-influenced revenue, and sales acceleration?
• How do you ensure strong alignment with sales follow-up strategies and contribute to the overall success of the business?

ASSUMPTION: RELEX Solutions values candidates who are strategic thinkers, exceptional project managers, and strong communicators with a deep understanding of the B2B sales funnel and pipeline management.

⚠️ Potential Challenges

• Occasional travel to North America for events and meetings, which may require flexibility in work hours and time zones
• Managing multiple projects and stakeholders simultaneously, which may require strong prioritization and time management skills
• Working in a fast-paced, dynamic environment that requires adaptability and a results-driven mindset
• Balancing strategic planning with hands-on event management and execution, which may require strong organizational skills and attention to detail

ASSUMPTION: These challenges can be overcome by candidates with strong project management skills, exceptional communication and collaboration abilities, and a results-driven mindset.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Event Manager: Field Marketing Managers typically have a broader scope, focusing on strategic planning, marketing strategy, and sales alignment, while Event Managers are more focused on event logistics and execution
• Industry-specific context: Retail technology and supply chain software roles may require a deeper understanding of industry-specific challenges and priorities compared to other B2B marketing roles
• Career path comparison: Field Marketing Managers may progress to senior-level marketing roles, such as Senior Director of Field Marketing or Vice President of Marketing, with additional responsibilities for strategic planning, team leadership, and revenue growth

ASSUMPTION: This role offers a unique opportunity to shape and execute key components of RELEX’s North America go-to-market strategy, including trade shows, customer activations, executive events, and digital campaigns.

📝 Sample Projects

• Planning and executing a major industry trade show, including contract negotiations, vendor management, site selection, registration, agenda planning, staffing, on-site production, signage, and content development
• Developing and executing a targeted digital campaign to drive lead generation and engagement with key decision-makers in the retail, grocery, wholesale, and CPG industries
• Creating and managing custom events that engage both customers and prospects, driving lead generation and strategic account engagement

ASSUMPTION: These sample projects demonstrate the strategic planning, event management, and marketing expertise required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for North America, and what are the key priorities for the first 90 days?
• What are the most significant challenges and opportunities in the retail, grocery, wholesale, and CPG industries, and how does this role address them?
• How does the Field Marketing team collaborate with the Sales and Business Development teams, and what are the key metrics for success?
• What are the most important qualities and skills for someone to succeed in this role, and how does the company support the professional development of its employees?
• How does the company approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company’s goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your marketing expertise, event management experience, and understanding of the retail, grocery, wholesale, and CPG industries
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a fast-paced environment
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.