Field Marketing Manager - UK, Germany, Northern Countries

📌 Core Information

🔹 Job Title: Field Marketing Manager - UK, Germany, Northern Countries

🔹 Company: CENTRIC SOFTWARE INC

🔹 Location: France or UK (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Home Office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies to drive pipeline growth and customer engagement
• Collaborating with sales teams to align marketing initiatives with regional sales goals
• Managing the field marketing budget and ensuring efficient resource allocation
• Building and nurturing relationships with regional ecosystems to enhance Centric Software's market presence
• Occasional travel to support regional events and initiatives

ASSUMPTION: This role requires a high level of organization, strategic thinking, and adaptability to thrive in a fast-paced, changing environment.

📋 Key Responsibilities

✅ Develop, implement, and optimize field marketing strategies and programs that align with Centric Software's business objectives, drive pipeline growth, and increase customer engagement

✅ Collaborate with sales teams to align marketing initiatives with regional sales goals and priorities

✅ Design efficient marketing regional lead generation programs for all industries and countries, measuring ROI and campaign effectiveness

✅ Plan and execute regional marketing tactics to generate meetings with sales teams, such as trade shows, conferences, webinars, seminars, and customer-focused activities

✅ Build and nurture relationships with regional ecosystems to enhance Centric Software's market presence and brand visibility

✅ Manage the field marketing budget, ensuring resources are allocated efficiently to support business goals and maximize impact

✅ Collaborate with cross-functional teams to drive various initiatives to completion

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Degree in Marketing (Business School or equivalent)

Experience: 3-5 years of experience in B2B SaaS marketing, with a focus on field marketing

Required Skills:

• Proven track record in planning and executing successful regional marketing programs
• Strong ability to work both independently and collaboratively within cross-functional teams
• Adaptable, with the ability to thrive in a fast-paced, changing environment
• Proactive problem-solver with a solution-oriented mindset
• Proficiency in marketing automation tools and CRM systems (e.g., Pardot, Salesforce)
• Strong collaboration skills, with the ability to work across international teams
• Willingness to travel for events and activities
• Experience managing vendor relationships and budgets

Preferred Skills:

• Proficiency in additional languages (French or German) is a plus

ASSUMPTION: While proficiency in additional languages is preferred, it is not a strict requirement for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and location)

Benefits:

• Home-office-based position with a designated home office space and reliable internet connection
• Occasional travel to support regional events and initiatives
• Opportunity to work in a dynamic, growing company with a global presence

Working Hours: Full-time, with flexible hours and occasional travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in France and the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Product Lifecycle Management (PLM) for various industries such as fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, and multi-category retail

Company Size: 1,001-5,000 employees (mid-sized enterprise)

Founded: 1999 (26 years in business)

Company Description:

• Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands, and manufacturers
• Offers solutions for planning, designing, developing, sourcing, complying, buying, making, pricing, allocating, marketing, selling, and replenishing products
• Expertise in fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, and multi-category retail

Company Specialties:

• PLM for Retail
• Fashion Accessories
• Fashion Software
• Fashion
• Footwear
• Outdoor
• Product Lifecycle Management
• Luxury
• Digital Transformation
• Sustainability
• Consumer Goods
• Optimization
• Quality
• and Maximize Business Performance

Company Website: https://www.centricsoftware.com/

ASSUMPTION: Centric Software is a well-established company with a strong global presence and a focus on providing innovative solutions to various industries.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: Reports to the EMEA New Markets Marketing Manager

Work Arrangement: Home-office-based with occasional travel

Growth Opportunities:

• Potential to advance to a senior marketing role within the company
• Opportunity to work on international projects and gain global experience
• Chance to develop skills in cross-functional team collaboration and leadership

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Home office (remote work)

Office Location(s): France or UK

Geographic Context:

• France: Known for its vibrant culture, rich history, and strong fashion industry
• UK: Home to a thriving tech scene, with a strong focus on innovation and entrepreneurship

Work Schedule: Full-time, with flexible hours and occasional travel

ASSUMPTION: The work environment for this role is primarily remote, with occasional travel required to support regional events and initiatives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the EMEA New Markets Marketing Manager

Key Assessment Areas:

• Strategic thinking and planning skills
• Cross-functional team collaboration
• Problem-solving and adaptability
• Language proficiency (English, French, or German)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with regional marketing programs and campaign optimization
• Demonstrate your ability to work effectively with cross-functional teams and manage vendor relationships

ATS Keywords: Field Marketing, B2B SaaS Marketing, Regional Marketing, Campaign Optimization, Cross-Functional Teams, Vendor Management, Marketing Automation, CRM Systems

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in regional marketing, campaign optimization, and cross-functional team collaboration during the application and interview process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Pardot)
• CRM systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: Proficiency in marketing automation tools and CRM systems is required for this role, while experience with project management and collaboration tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Cross-functional team collaboration
• Results-driven and proactive
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
• How do you approach building and maintaining relationships with key stakeholders, both internally and externally?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple regional marketing campaigns simultaneously
• Balancing the need for strategic planning with the need for quick execution and adaptation
• Occasional travel requirements
• Working remotely and maintaining productivity in a home office environment

ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to changing circumstances, as well as balance remote work with occasional travel requirements.

📈 Similar Roles Comparison

• This role is focused on regional marketing, whereas similar roles may have a broader or more specialized focus (e.g., global marketing, product marketing, or event marketing)
• Industry-specific context: This role is focused on the fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, and multi-category retail industries
• Career path comparison: This role offers opportunities for growth and advancement within the marketing function, potentially leading to senior marketing roles or management positions

ASSUMPTION: Applicants should consider the specific focus and industry context of this role when comparing it to similar roles in the market.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive lead generation and customer engagement in the UK, Germany, and Northern European countries
• Planning and managing a regional trade show or conference to generate meetings with sales teams and enhance Centric Software's market presence
• Building and nurturing relationships with key regional ecosystem players to elevate Centric Software's brand visibility and market presence

ASSUMPTION: These sample projects are representative of the types of initiatives the Field Marketing Manager may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing budget for regional campaigns in this role?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of regional marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for collaboration with other marketing teams or functions within the company?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a deeper understanding of the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your phone or video screen by researching the company and role, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If selected for the final interview, be prepared to discuss your experience with regional marketing programs, campaign optimization, and cross-functional team collaboration

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.