🔹 Job Title: Field Marketing Manager (Universal Robots, Novi MI / N. Reading MA)
🔹 Company: Teradyne
🔹 Location: Novi, Michigan, United States
🔹 Job Type: On-site
🔹 Category: 📍 Field Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: The role requires a strategic approach to tailoring US-specific marketing programs that align with overall corporate objectives, highlighting the necessity for localized marketing expertise in collaborative robotics.
✅ Execution of integrated marketing campaigns, including digital campaigns, ABM programs, and content-driven initiatives tailored to the US market.
✅ Collaboration with OEMs, integrators, distributors, and strategic partners to co-develop and execute joint marketing initiatives.
✅ Planning, executing, and optimizing events like executive roundtables, partner summits, and industry exhibitions.
✅ Localization of AMERICAS/Global marketing strategies to resonate with local audiences.
✅ Providing local sales team marketing support, including campaign assets, content, and lead follow-up strategies.
✅ Measuring success of marketing activities through KPIs and optimizing programs based on insights.
✅ Managing the local marketing budget to ensure efficient allocation of resources.
ASSUMPTION: Responsibilities include a focus on not just execution but also strategic localization of global campaigns to maximize impact in the US market.
Education: Not specified
Experience: 7+ years in field marketing within B2B technology, SaaS, or a related industry
Required Skills:
Preferred Skills:
ASSUMPTION: Preferred skills emphasize the ability to adapt messaging and strategies to diverse cultural contexts, underscoring the importance of cultural competence.
Salary Range: Not specified
Benefits:
Working Hours: 40 hours per week, full-time schedule
ASSUMPTION: Competitive salary and benefits are aligned with industry standards for a dynamic technology company.
Industry: Semiconductor Manufacturing and Industrial Automation
Company Size: 5,001-10,000 employees, offering broad exposure and growth in a well-established company
Founded: Not specified
Company Description:
Company Specialties:
Company Website: www.teradyne.com
ASSUMPTION: The company is a leader in integrating advanced robotic technologies to enhance productivity, providing a unique opportunity for those interested in shaping future manufacturing practices.
Career Level: Mid to senior-level position with room for growth
Reporting Structure: Likely reports to the Director of Marketing or similar leadership role
Work Arrangement: Predominantly on-site with travel requirements within the US and occasionally to headquarters in Denmark
Growth Opportunities:
ASSUMPTION: Growth potential is substantial, with opportunities to participate in pioneering projects and initiatives that extend beyond traditional marketing roles.
Office Type: On-site office environments in tech hubs
Office Location(s): Based in Novi, MI with possible presence in N. Reading, MA
Geographic Context:
Work Schedule: Standard full-time hours, Monday to Friday, with some flexibility for travel
ASSUMPTION: Offices are strategically located to tap into regional expertise and engineering talent, with facilities designed to foster collaboration.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Field Marketing, Demand Generation, Event Management, Marketing Automation, Partner Marketing
ASSUMPTION: The recruitment process places a strong emphasis on strategic and technical expertise, with an expectation of demonstrated success in similar roles.
ASSUMPTION: Proficiency in these tools is crucial for executing data-driven marketing strategies and effectively managing campaigns.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Cultural fit is paramount, with a strong lean towards individuals who thrive in innovative, dynamic environments and can effectively work alongside diverse teams.
ASSUMPTION: The role demands a proactive and flexible approach to handle the complexities of marketing in a vast and varied market like the US.
ASSUMPTION: This position distinguishes itself with a need for strategic market orientation and increased partner engagement than may be typical for field marketing roles.
ASSUMPTION: Project examples are inferred to reflect typical initiatives that align with company goals and market demands, given the role’s strategic focus.
ASSUMPTION: Questions are crafted to elicit detailed understanding of role expectations, company vision, and support structures, crucial for informed decision-making.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.