- Job Title: Field Marketing Manager (West)
- Company: Yubico
- Location: Remote Western US
- Job Type: Full-time
- Category: Computer and Network Security
- Date Posted: May 5, 2025
- Experience Level: 5-10 years
- Remote Status: Hybrid (20-30% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies to drive demand generation and brand awareness.
- Collaborating with sales teams to align marketing efforts with revenue goals and accelerate the sales cycle.
- Planning and executing regional in-person activities, such as trade shows, roundtables, and unique experiences.
- Building high-quality net new pipeline and accelerating existing pipeline within target markets.
*ASSUMPTION: This role requires a strategic mindset, strong interpersonal skills, and the ability to work independently to succeed.*
📋 Key Responsibilities
✅ Develop strategic field marketing plans for the West and partial Central teams, aligning with overall company goals, objectives, and rep quotas.
✅ Collaborate closely and regularly with West and Central sales VPs and AEs on account planning, tailoring regional marketing plans to help sales meet their goals.
✅ Plan and execute regional in-person activities, ensuring effective pre-event, on-site, and post-event strategies.
✅ Develop ABM programs alongside the campaigns team with a focus on pipeline acceleration within key accounts.
✅ Track the effectiveness of regional marketing efforts by analyzing SFDC data and gathering qualitative feedback from the field to provide actionable insights for continuous improvement.
✅ Work closely with members of the marketing team to develop or leverage compelling content, collateral, campaigns, and sales tools to support field marketing activities.
*ASSUMPTION: Success in this role depends on strong project management skills, attention to detail, and the ability to thrive in a deadline-driven environment.*
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business Administration, or a related field.
Experience:
- 5+ years of experience in a B2B field marketing role, with an additional 1-3 years in event marketing or marketing generalist roles.
Required Skills:
- Proven expertise in building out B2B regional marketing strategies.
- Strong interpersonal and collaboration skills.
- Ability to work independently and execute flawlessly.
- Strong attention to detail.
- Knowledge of Salesforce.com, Marketo, JIRA, and WordPress systems (a plus).
Preferred Skills:
- Experience in the cybersecurity industry.
- Familiarity with the West Coast market.
*ASSUMPTION: Candidates with experience in the cybersecurity industry and familiarity with the West Coast market may have an advantage in this role.*
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Field Marketing Manager with 5-10 years of experience in the cybersecurity industry)
Benefits:
- Health coverage (100% of premium for employee, 85% for family)
- Retirement plan (401K dollar per dollar match up to 6% with immediate vesting)
- Wellness reimbursement ($1,200 per year)
- Learning and development (yearly development stipend of $3,000 and mentorship program)
- Time off (15 vacation days, 10 holidays, and 7 sick days per year)
- Paid parental leave (8 weeks for all parents, 16 weeks for birthing parents)
- Commuter benefits
Working Hours: Full-time (40 hours per week)
*ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with the required experience level and location. Actual compensation may vary based on factors such as skills, experience, and qualifications.*
📌 Applicant Insights
🔍 Company Context
- Industry: Computer and Network Security
- Company Size: 201-500 employees
- Founded: 2007
- Company Description: Yubico sets new world standards for simple, secure login. The company's mission is to make the internet more secure for everyone by providing hardware-based passwordless authentication using the highest assurance passkeys. Yubico is a leader in setting global standards for secure access to computers, mobile devices, servers, browsers, and internet accounts, and is a pioneer in delivering hardware-based passwordless authentication using the highest assurance passkeys to customers in 160+ countries.
- Company Specialties: Multi-factor authentication (MFA), phishing-resistant login, FIDO2, WebAuthn, FIDO Universal 2nd Factor (U2F)
📊 Role Analysis
- Career Level: Mid-level to senior
- Reporting Structure: Reports directly to the VP of Marketing
- Work Arrangement: Hybrid (20-30% travel)
- Growth Opportunities: Potential to grow into a leadership role within the marketing department or expand into other areas of the business
🌍 Location & Work Environment
- Office Type: Hybrid (remote with occasional on-site work)
- Office Location(s): Santa Clara, CA (for access to the office)
- Geographic Context: The West region, with a focus on the Bay Area
- Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
*ASSUMPTION: This role requires occasional travel along the West Coast, with an emphasis on the Bay Area. Candidates should be comfortable with hybrid work arrangements and be able to work effectively in a remote environment.*
💼 Interview & Application Insights
- Typical Process: Phone screen, virtual interview with the hiring manager, and on-site interview with the marketing team and relevant stakeholders
- Key Assessment Areas: Strategic thinking, interpersonal skills, collaboration, attention to detail, and ability to thrive in a deadline-driven environment
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with B2B field marketing, regional marketing strategies, and event planning.
- Research Yubico's mission and values to demonstrate your fit with the company culture.
🛠️ Tools & Technologies
- Salesforce.com
- Marketo
- JIRA
- WordPress
- Microsoft Office Suite (or equivalent)
👔 Cultural Fit Considerations
- Company Values: Simple, secure, and user-friendly solutions; global impact; collaboration and teamwork; continuous learning and improvement; customer focus
- Work Style: Fast-paced, deadline-driven environment; strong emphasis on collaboration and teamwork; remote-friendly with occasional on-site work
- Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's mission and values?
- How do you balance the need for speed and agility with the importance of attention to detail and thoroughness?
- How do you approach working with remote teams and managing projects with tight deadlines?
⚠️ Potential Challenges
- Balancing the need for speed and agility with the importance of attention to detail and thoroughness
- Managing remote teams and projects with tight deadlines
- Occasional travel along the West Coast
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on regional marketing strategies and requires occasional travel, while similar roles may be more focused on global marketing strategies or have less travel requirements.
- Industry-specific context: The cybersecurity industry is rapidly evolving, and candidates should be prepared to stay up-to-date with the latest trends and technologies.
- Career path comparison: This role offers the opportunity to grow into a leadership role within the marketing department or expand into other areas of the business, such as product management or sales.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand generation and brand awareness within the West region.
- Planning and executing a regional trade show or roundtable event, ensuring effective pre-event, on-site, and post-event strategies.
- Collaborating with the sales team to develop an ABM program focused on pipeline acceleration within key accounts.
❓ Key Questions to Ask During Interview
- How does the marketing department collaborate with other departments, such as sales and product management?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Yubico support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote-friendly environment, and how does Yubico address them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://jobs.lever.co/yubico/01815ff0-d59e-4f15-a024-4a8057f48d30).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your phone screen and virtual interview by researching Yubico's mission, values, and the key responsibilities of the role.
- If invited for an on-site interview, be prepared to discuss your experience with B2B field marketing, regional marketing strategies, and event planning.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
