📌 Core Information
🔹 Job Title: Field Marketing Manager - West
🔹 Company: Rubrik
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days in office per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing plans to support sales teams' revenue goals
- Overseeing demand generation initiatives and marketing events in the Socal and Southwest regions
- Collaborating with cross-functional teams to deliver comprehensive marketing programs
- Building relationships with channel partners and key go-to-market ecosystem partners
- Managing regional field marketing budget and tracking lead flow
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving pipeline growth and supporting sales teams in the region.
📋 Key Responsibilities
✅ Develop strategic and effective regional marketing plans to build pipeline supporting the enterprise sales team’s revenue goals within the region
✅ Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts
✅ Partner with various cross-functional teams to deliver a comprehensive portfolio of marketing programs to engage security personas and help meet and exceed marketing targets
✅ Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness and generate new business opportunities
✅ Track lead flow to ensure the appropriate Sales channels are following up with campaign responders in a timely manner
✅ Manage to key metrics and monitor KPIs in Salesforce and Tableau
✅ Manage quarterly regional field marketing budget
✅ Analyze program results and business contribution through data-driven reporting and analytics
✅ Communicate with key sales, marketing, and partner stakeholders by creating a high level of awareness, excitement and adoption of marketing programs
✅ Support all corporate initiatives, give actionable feedback, share best practices and serve as advocate and marketing information source for the region
ASSUMPTION: This role requires strong project management, communication, and analytical skills to manage multiple campaigns concurrently and pivot as needs change.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 7+ years of experience in relevant field or event marketing roles within a fast-paced, high-growth technology company, preferably in the cybersecurity space
Required Skills:
- Strong Field and Channel Marketing expertise, personal drive, a history of career growth
- Ability to create, manage, execute multiple marketing campaigns concurrently, and quickly pivot as needs change
- Strong understanding of the IT/Security buyer, ability to write to and create compelling events for buyer personas
- Strong written, oral, interpersonal and presentation skills
- Excellent project management, negotiation, decision-making, and strategic thinking skills with ability to make data-driven decisions
- Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers and customers
- Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization
- Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programs
- Experience with Marketing Automation, CRM (Salesforce.com), GSuite, Splash is preferred
Preferred Skills:
- Experience working with remote teams
- Fluency in Spanish or other languages
ASSUMPTION: Given the hybrid nature of this role, candidates should be comfortable working remotely and traveling up to 20% within the territory.
💰 Compensation & Benefits
Salary Range: $124,400 - $207,300 USD per year (based on location and experience)
Benefits:
- Bonus Potential
- Equity
- Benefits
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role in the United States. Actual compensation may vary based on factors such as location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Rubrik operates in the Software Development industry, focusing on data security and cloud management solutions.
Company Size: Rubrik has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Rubrik was founded in 2014, with a mission to secure the world's data.
Company Description:
- Rubrik is a public company specializing in Zero Trust Data Security solutions
- The company helps organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions
- Rubrik's products include Rubrik Security Cloud, powered by machine learning, which secures data across enterprise, cloud, and SaaS applications
Company Specialties:
- Ransomware Recovery
- Cloud Data Management
- Cyber Resiliency Solutions
- Backup and Recovery
- and Ransomware Detection
Company Website: Rubrik.com
ASSUMPTION: Rubrik's focus on data security and commitment to innovation make it an attractive employer for candidates interested in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of autonomy and strategic thinking.
Reporting Structure: The Field Marketing Manager reports directly to the Marketing team and collaborates with cross-functional teams, including Sales and Product.
Work Arrangement: This role is hybrid, with 3 days in the office per week. The rest of the time, the employee can work remotely.
Growth Opportunities:
- Proven track record of career growth within the company
- Opportunities to work on high-impact projects and drive business results
- Potential to expand the role's scope and influence as the company grows
ASSUMPTION: Given Rubrik's focus on innovation and growth, there are ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Rubrik's offices are modern and collaborative, with a focus on employee well-being and productivity.
Office Location(s): Rubrik has offices in Palo Alto, California; Morrisville, North Carolina; Austin, Texas; Reston, Virginia; London, England; and Bengaluru, India.
Geographic Context:
- The United States (Remote) location allows for flexibility and work-life balance
- Rubrik's global presence offers opportunities for international collaboration and exposure
- The company's commitment to diversity, equity, and inclusion creates an inclusive work environment
Work Schedule: Full-time, with flexibility for remote work and a hybrid work arrangement
ASSUMPTION: The remote nature of this role requires strong self-motivation, time management, and communication skills to work effectively from home.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and cross-functional team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Project management and organizational skills
- Analytical and data-driven decision-making skills
- Cultural fit and alignment with Rubrik's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Rubrik's products and the cybersecurity industry
- Showcase your ability to develop and execute strategic marketing plans
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
- Research Rubrik's company culture and values to ensure a strong cultural fit
ATS Keywords: Field Marketing, Channel Marketing, Strategic Planning, Event Management, Pipeline Generation, Sales Collaboration, Marketing Automation, CRM, Data-Driven Decision Making, Remote Work, Hybrid Work Arrangement
ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials and prepare thoroughly for interviews to increase your chances of success.
🛠️ Tools & Technologies
- Marketing Automation tools (e.g., Marketo, Pardot)
- CRM (Salesforce.com)
- GSuite (Google Workspace)
- Splash (event management software)
- Tableau (data visualization and analytics)
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is preferred, but not required. Rubrik provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Integrity
- One Rubrik
- Resilient
Work Style:
- Collaborative and team-oriented
- Results-driven and outcome-focused
- Adaptable and responsive to change
- Data-driven and analytical
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you had to pivot quickly in response to a change in priorities or market conditions?
- How do you ensure that your marketing programs align with the broader company strategy and support sales teams' revenue goals?
ASSUMPTION: Rubrik's culture values collaboration, innovation, and a customer-centric approach. Candidates should be able to demonstrate these qualities and provide specific examples of their experiences.
⚠️ Potential Challenges
- Managing multiple marketing campaigns concurrently and pivoting as needs change can be challenging
- Building and maintaining relationships with channel partners and key go-to-market ecosystem partners requires strong communication and negotiation skills
- Working remotely may present distractions and require strong self-motivation and time management skills
- The competitive nature of the job market may make it challenging to secure this role
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a customer-centric approach.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Marketing Manager: Field Marketing Managers focus on strategic planning and execution, while Event Marketing Managers specialize in event planning and logistics
- Cybersecurity industry context: Rubrik's focus on data security and cyber resilience sets it apart from other technology companies
- Career path comparison: This role offers opportunities for career growth within the marketing function and potentially into senior leadership positions
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Rubrik's business model is essential for candidates to determine if this role is the right fit for their career goals.
📝 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the sales team to drive pipeline growth and support revenue goals?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does Rubrik support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
- Research Rubrik's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
