Field Marketing Manager (West Region)

📌 Core Information 🔹 Job Title: Field Marketing Manager (West Region) 🔹 Company: Brivo 🔹 Location: Lehi, Utah, United States (Remote) 🔹 Job Type: Full-Time 🔹 Category: IT Services and IT Consulting 🔹 Date Posted: April 4, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: Yes 🚀 Job Overview Key aspects of this role include: - Developing and executing regional marketing strategies to drive sales growth and enhance brand visibility. - Collaborating with sales teams and regional partners to identify target markets and customize marketing strategies. - Planning, organizing, and executing field events, trade shows, and promotional activities. - Conducting market research to uncover trends and customer insights, providing actionable recommendations for marketing campaigns. - Leveraging data to evaluate and analyze the performance of marketing initiatives, making data-driven decisions to optimize results. ASSUMPTION: This role requires a high degree of collaboration and adaptability, as it involves working with multiple teams and balancing regional priorities. Strong communication and organizational skills are essential for success. 📋 Key Responsibilities ✅ Develop and execute comprehensive regional marketing plans aligned with company goals and sales objectives. ✅ Collaborate with sales teams to identify target markets and customize marketing strategies to meet regional needs. ✅ Plan, organize, and execute field events, trade shows, and promotional activities to engage prospects and drive customer interest. ✅ Conduct market research to uncover trends and customer insights, providing actionable recommendations for marketing campaigns. ✅ Leverage data to evaluate and analyze the performance of marketing initiatives, making data-driven decisions to optimize results. ✅ Support multiple sales teams by balancing regional priorities and fostering alignment within the field team structure. ✅ Build and nurture strong relationships with local partners, resellers, and stakeholders to amplify brand visibility and engagement. ✅ Manage budgets for field marketing initiatives, ensuring efficient allocation of resources and ROI. ✅ Define region-specific marketing goals and KPIs, and report on campaign performance to key stakeholders and leadership. ✅ Stay up to date with the latest marketing technologies and industry trends to maintain technical competence and innovation. ASSUMPTION: This role requires a strong understanding of marketing principles and best practices, as well as the ability to drive impactful campaigns. Experience in the enterprise security industry is highly desirable. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: 3+ years of experience in field marketing or a similar role, with global experience. Required Skills: - Strong knowledge of marketing principles and best practices. - Excellent communication and interpersonal skills. - Highly organized, adaptable, and capable of prioritizing in response to evolving business needs. - Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced, dynamic environment. - Proficiency with marketing and CRM tools; HubSpot and Salesforce preferred. - Strong analytical skills and the ability to use data to inform decisions. - Technically competent, with a commitment to staying current with emerging technologies and marketing tools. - Willingness to travel as required to support regional events, meetings, and initiatives. Preferred Skills: - Experience in the enterprise security industry. - Familiarity with the IT Services and IT Consulting industry. ASSUMPTION: Candidates should have a strong background in marketing and a proven track record of driving successful campaigns. Experience in the enterprise security industry is highly desirable, as it will enable a better understanding of the target market and customer needs. 💰 Compensation & Benefits Salary Range: $95,000 - $110,000 per year. Individual compensation packages are based on factors unique to each candidate, including job-related skills, experience, qualifications, work location, training, and market conditions. Benefits: Brivo offers a comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and paid time off. For more information, visit [www.brivo.com/about/careers](http://www.brivo.com/about/careers). Working Hours: Full-time, with a standard workweek of 40 hours. This role may require travel to support regional events, meetings, and initiatives. ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role with 3+ years of experience. The actual salary may vary depending on the candidate's qualifications and market conditions. 📌 Applicant Insights 🔍 Company Context Industry: Brivo operates in the IT Services and IT Consulting industry, focusing on cloud-based access control and smart spaces technology. The company is a global leader in its category, serving commercial real estate, multifamily residential, and large distributed enterprises. Company Size: Brivo has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration. Founded: Brivo was founded in 1999 and has since grown to become a trusted provider of access control and smart spaces technology solutions. Company Description: - Brivo created the cloud-based access control and smart spaces technology category over 20 years ago. - The company's comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation, elevate employee and tenant experience, and improve the safety of all people and assets in the built environment. - Brivo's building access platform is now the digital foundation for the world's largest collection of customer facilities, protecting over 600 million square feet across 60+ countries. Company Specialties: - Mobile credentials - Cloud-based access control systems - Video surveillance and monitoring - Physical access control - SaaS - Open API - Identity management - Visitor management - Elevator control - Integrated security Company Website: www.brivo.com ASSUMPTION: Brivo's focus on innovation and customer success has enabled it to maintain its position as a global leader in its industry. The company's commitment to simply better security means providing the best technology and support to property owners, managers, and tenants. 📊 Role Analysis Career Level: This role is a mid-level position within the marketing department, reporting to the Sr. Manager of Field Marketing. It offers opportunities for growth and development within the company. Reporting Structure: The Field Marketing Manager (West Region) will report directly to the Sr. Manager of Field Marketing and collaborate with various sales teams and regional partners. Work Arrangement: This role is remote, with a focus on supporting the West and Central regions of the United States. It may require travel to support regional events, meetings, and initiatives. Growth Opportunities: - Opportunities to work on high-impact projects and contribute to the company's growth and success. - Exposure to various aspects of marketing, including event planning, market research, and data analysis. - Potential for career advancement within the marketing department or the company as a whole. ASSUMPTION: This role offers a unique opportunity to work in a collaborative environment, develop cutting-edge marketing strategies, and contribute to Brivo's continued success. 🌍 Location & Work Environment Office Type: Remote, with a focus on supporting the West and Central regions of the United States. Office Location(s): Lehi, Utah (remote work) Geographic Context: - Lehi, Utah, is a rapidly growing city located in the Salt Lake City metropolitan area. - The city is home to a thriving tech industry, with many companies offering remote work opportunities. - Utah offers a high quality of life, with access to outdoor recreation, cultural attractions, and a strong economy. Work Schedule: Full-time, with a standard workweek of 40 hours. This role may require travel to support regional events, meetings, and initiatives. ASSUMPTION: The remote work arrangement for this role offers a high degree of flexibility, enabling employees to balance their personal and professional lives more effectively. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screen with the hiring manager. 3. In-depth interview with the marketing team. 4. Final interview with the Sr. Manager of Field Marketing. Key Assessment Areas: - Marketing expertise and experience. - Ability to collaborate effectively with cross-functional teams. - Adaptability and problem-solving skills. - Data-driven decision-making and analytical skills. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your experience with marketing strategies, event planning, and data analysis. - Research Brivo and the enterprise security industry to demonstrate your understanding of the company and its target market. ATS Keywords: Field Marketing, Sales Collaboration, Event Planning, Market Research, Data Analysis, Budget Management, Partner Relations, Marketing Strategy, CRM Tools, Communication Skills, Organizational Skills, Project Management, Analytical Skills, Adaptability, Technical Competence, Travel Willingness ASSUMPTION: Brivo's application process is designed to assess candidates' marketing expertise, collaboration skills, and cultural fit. By tailoring your application materials and preparing for the interview process, you can increase your chances of success. 🛠️ Tools & Technologies - HubSpot - Salesforce - Marketing and CRM tools - Data analysis tools - Event planning tools ASSUMPTION: Proficiency with marketing and CRM tools, such as HubSpot and Salesforce, is essential for success in this role. Candidates should be comfortable using these tools and willing to learn new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Customer-centric - Innovative - Collaborative - Accountable - Passionate Work Style: - Brivo values employees who are proactive, results-driven, and able to work effectively in a remote environment. - The company encourages a culture of continuous learning and improvement, with a focus on staying current with emerging technologies and industry trends. Self-Assessment Questions: 1. How do you align with Brivo's customer-centric approach to marketing? 2. How do you stay current with emerging technologies and industry trends in marketing? 3. How do you balance multiple projects and priorities in a remote work environment? ASSUMPTION: Brivo's company culture values innovation, collaboration, and a customer-centric approach to marketing. Candidates who are proactive, results-driven, and able to work effectively in a remote environment are likely to be a good fit for this role. ⚠️ Potential Challenges 1. Balancing regional priorities and fostering alignment within the field team structure. 2. Managing multiple projects and meeting deadlines in a fast-paced, dynamic environment. 3. Staying current with emerging technologies and industry trends in marketing. 4. Travel requirements to support regional events, meetings, and initiatives. ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be prepared to balance multiple priorities, adapt to evolving business needs, and stay current with emerging technologies and industry trends. 📈 Similar Roles Comparison 1. Field Marketing Manager vs. Marketing Manager: The Field Marketing Manager role focuses on regional marketing strategies and collaboration with sales teams, while the Marketing Manager role may have a broader scope, including brand management and campaign development. 2. Industry-specific context: Brivo operates in the enterprise security industry, which has unique marketing requirements and customer needs. Candidates with experience in this industry may have a better understanding of the target market and customer needs. 3. Career path comparison: The Field Marketing Manager role offers opportunities for growth and development within the marketing department or the company as a whole. Candidates should be prepared to take on additional responsibilities and advance their careers as they gain experience and demonstrate their value to the organization. ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department or the company as a whole. Candidates should be prepared to take on additional responsibilities and advance their careers as they gain experience and demonstrate their value to the organization. 📝 Sample Projects 1. Developing and executing a regional marketing campaign to drive sales growth and enhance brand visibility in the West and Central regions of the United States. 2. Conducting market research to uncover trends and customer insights in the enterprise security industry, providing actionable recommendations for marketing campaigns. 3. Planning, organizing, and executing a field event or trade show to engage prospects and drive customer interest in Brivo's products and services. ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Field Marketing Manager (West Region) role. Candidates should be prepared to discuss their experience with similar projects and provide examples of their marketing expertise and accomplishments. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for Brivo? 2. What are the key priorities for the first 90 days in this role? 3. How does Brivo support the professional development and growth of its employees? 4. What is the company's approach to work-life balance, particularly for remote employees? 5. How does Brivo measure the success of its marketing initiatives, and how will my performance be evaluated? ASSUMPTION: These key questions provide insight into the company's marketing strategy, priorities, and approach to employee development and growth. Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://brivo.applytojob.com/apply/SzwQv7cCTu/Field-Marketing-Manager-West-Region 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for the interview process by researching Brivo and the enterprise security industry, and practicing your responses to common interview questions. 4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. 5. If you are offered the position, carefully review the offer and negotiate any terms or conditions as needed. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.