Field Marketing Manager - West Region (located in Los Angeles)

📌 Core Information 🔹 Job Title: Field Marketing Manager - West Region (located in Los Angeles) 🔹 Company: Datasite 🔹 Location: Los Angeles, California, United States (Hybrid role, 2-3 days in-office) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 18, 2025 🔹 Experience Level: 2-5 years of B2B marketing experience 🔹 Remote Status: On-site with hybrid flexibility 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing programs to accelerate revenue and customer acquisition in the Americas region. - Managing regional marketing activities, including events and demand generation. - Collaborating with regional sales teams and corporate marketing teams to support end-user marketing programs. - Tracking ROI and aligning marketing efforts with sales targets. ASSUMPTION: This role requires a strong understanding of B2B field marketing programs and proven success in planning and executing programs within a region. 📋 Key Responsibilities ✅ Define, communicate, and execute overall marketing plans for the region, inclusive of each sub-territory to achieve pipeline generation, awareness, and event marketing goals. ✅ Contribute to and manage marketing, branding, and lead generation programs, and measure their effectiveness to drive the region's opportunity pipeline sourced from Marketing and Sales. ✅ Manage the regional marketing budget by aligning investments to sales targets and goals. ✅ Design, execute, and track the ROI of field marketing programs that create awareness, generate, and expedite sales opportunities. ✅ Manage execution of regional field marketing activities, including live and virtual events, executive speaking engagements, client presentations, trade shows, and any other type of field-related marketing event. ✅ Work with CRM systems such as Salesforce.com to report on and review ROI on all activities. ✅ Establish clear and consistent communication to the regional sales leadership and sales teams. ✅ Develop and drive marketing best practices, prospecting tools, creative turnkey lead generation programs, and integrated promotions. ASSUMPTION: This role requires strong analytical, process, project management, verbal, written, and presentation skills. Confidence in utilizing (and learning new) marketing technologies, analytics, and events platforms is essential. 🎯 Required Qualifications Education: - Bachelor’s degree preferred, or equivalent marketing and/or sales experience Experience: - 2-5 years of B2B marketing experience (field marketing, event coordination, demand gen activities, etc) - Regional marketing experience a plus Required Skills: - Strong understanding of B2B field marketing programs - Proven success in planning and executing programs within a region - Proven track record in field marketing for an organization selling into enterprise and mid-market accounts - Experience in executing demand generation programs such as seminars, email, webinar, events, and online campaigns - Results-oriented and self-motivated; strong ability to problem solve, think strategically, and execute tactically - Excellent people and relationship-building skills to interact with colleagues, regional teams, and vendor partners - Data-focused and proven experience in managing ROI analysis - Ability to lift/carry +/- 40 pounds for occasional event set-up and load-in/load-out - Travel (within the Americas): 20% Preferred Skills: - Experience working with sales and internal marketing teams, corporate executives, etc - Ability to be in the office 2-3 days a week ASSUMPTION: This role requires a strong understanding of B2B field marketing programs and proven success in planning and executing programs within a region. 💰 Compensation & Benefits Salary Range: $81,700.00 - $137,900.00 (This range represents the estimated low and high end for this position at the time of this posting. Consistent with applicable law, each candidate’s compensation offer may vary and will be determined based on various factors, including geographic region, skills, qualifications, and experience along with the requirements of the position.) Benefits: - Comprehensive benefits package (details not specified) Working Hours: Full-time, 40 hours per week (Hybrid role, 2-3 days in-office) ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned above. Benefits information is not specified but is expected to be comprehensive. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specifically focused on M&A and high-value transactions Company Size: 1,001-5,000 employees Founded: 1968 Company Description: - Datasite is where deals are made, driving transactions in 180 countries. - They provide a complete platform for M&A and other high-value transactions, including fundraising and restructuring. - Their unique combination of technology and always-on assistance empowers investment banks, corporates, private equity, and law firms to shorten deal times and boost success rates. Company Specialties: - M&A - Virtual Data Rooms - Due Diligence - Corporate Development - AI - Content Management - M&A Lifecycle - Deal Management - Computer Software - Venture Capital - Cybersecurity - Transaction Facilitation - Business Intelligence - Deal Marketing - Deal Preparation - Deal Sourcing - Machine Learning - M&A Transactions Company Website: ASSUMPTION: Datasite is a global organization with a strong focus on empowering dealmakers worldwide. Their unique combination of technology and assistance sets them apart in the M&A industry. 📊 Role Analysis Career Level: Mid-level marketing role with potential for growth and advancement Reporting Structure: This role reports directly to the Regional Marketing Director and collaborates with regional sales teams and the corporate marketing team. Work Arrangement: Hybrid role, with 2-3 days in the office and up to 20% travel within the Americas region. Growth Opportunities: - Opportunities to work on high-value transactions and contribute to the company's success - Potential for career advancement within the marketing department or other areas of the business - Exposure to a wide range of marketing activities and the chance to develop new skills ASSUMPTION: This role offers a unique opportunity to work on high-value transactions and contribute to the company's success. The hybrid work arrangement provides flexibility while still allowing for collaboration and growth. 🌍 Location & Work Environment Office Type: Hybrid office environment with 2-3 days in the office required Office Location(s): Los Angeles, California, United States (with up to 20% travel within the Americas region) Geographic Context: - Los Angeles is the second-most populous city in the United States and the most populous city in California. - The city is known for its diverse culture, entertainment industry, and Mediterranean climate. - Los Angeles is home to numerous Fortune 500 companies and offers ample opportunities for professional growth. Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely for some days of the week ASSUMPTION: The hybrid work arrangement in Los Angeles offers a balance between collaboration and flexibility, allowing employees to enjoy the benefits of both in-office and remote work. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-person or virtual interview with the regional marketing director and other team members 4. Final interview with the senior marketing director or another executive Key Assessment Areas: - Marketing strategy and planning - Event management and execution - Budget management and ROI analysis - Communication and collaboration skills - Problem-solving and strategic thinking Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Be prepared to discuss your experience with B2B field marketing programs and regional marketing activities - Research Datasite's company culture and values to ensure a good fit ATS Keywords: B2B Field Marketing, Event Coordination, Demand Generation, Relationship Building, Analytical Skills, Project Management, Communication Skills, Sales Collaboration, Marketing Technologies, ROI Analysis, Strategic Thinking, Tactical Execution, Creative Lead Generation, Branding, Marketing Best Practices, Client Presentations ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with Datasite. Being prepared to discuss relevant marketing experience and research the company will help applicants succeed in the interview process. 🛠️ Tools & Technologies - Salesforce.com (CRM) - Marketing automation tools (specific tools not mentioned) - Event management platforms (specific tools not mentioned) - Microsoft Office Suite (Word, Excel, PowerPoint) ASSUMPTION: The specific tools and technologies required for this role may vary, but the candidate should be comfortable learning and utilizing new marketing technologies, analytics, and events platforms as needed. 👔 Cultural Fit Considerations Company Values: - Empowerment: Datasite empowers dealmakers around the world with the tools they need to succeed across the entire M&A lifecycle. - Innovation: They continuously improve and innovate their platform to meet the evolving needs of their clients. - Collaboration: Datasite fosters a collaborative environment where team members work together to achieve common goals. - Integrity: They uphold the highest ethical standards in all their interactions with clients, partners, and employees. Work Style: - Results-driven: Datasite values employees who are focused on achieving results and driving success for the company. - Strategic: They look for team members who can think strategically and develop innovative solutions to business challenges. - Collaborative: Datasite encourages open communication and collaboration among team members to achieve common goals. - Adaptable: The company values employees who are adaptable and can thrive in a dynamic, fast-paced environment. Self-Assessment Questions: 1. How do you align with Datasite's company values, particularly 'Empowerment' and 'Innovation'? 2. How comfortable are you working in a hybrid environment, balancing in-office collaboration and remote work? 3. How do you approach strategic planning and execution in a dynamic, fast-paced environment? ASSUMPTION: Datasite values employees who are results-driven, strategic, collaborative, and adaptable. Candidates should be prepared to discuss how their work style aligns with these values during the interview process. ⚠️ Potential Challenges 1. Managing a regional marketing budget and aligning investments with sales targets and goals 2. Coordinating with regional sales teams and corporate marketing teams to support end-user marketing programs 3. Travel requirements (up to 20% within the Americas region) 4. Balancing in-office collaboration and remote work in a hybrid environment ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, strategic thinking, and effective communication to overcome. 📈 Similar Roles Comparison 1. Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving revenue and customer acquisition, but the Field Marketing Manager role is more focused on regional marketing activities and event management, while the Demand Generation Manager role is more focused on digital marketing channels and lead generation. 2. Industry-specific context: Datasite operates in the M&A and high-value transactions space, which has unique marketing requirements and challenges compared to other industries. 3. Career path comparison: The Field Marketing Manager role can serve as a stepping stone to more senior marketing roles, such as Regional Marketing Director or Global Marketing Director. ASSUMPTION: Understanding the differences between similar marketing roles and the unique context of the M&A industry is essential for candidates to assess their fit for this role and potential career growth opportunities. 📝 Sample Projects 1. Planning and executing a regional marketing event, including vendor management, logistics, and on-site support 2. Developing and implementing a regional marketing campaign, including targeted email outreach, social media promotion, and event integration 3. Conducting ROI analysis on regional marketing activities and making data-driven recommendations for future investments ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Field Marketing Manager role at Datasite. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for the Americas region? 2. What are the key priorities for the first 90 days in this role? 3. How does Datasite support the professional development and growth of its marketing team members? 4. What are the most challenging aspects of working in a hybrid environment, and how does Datasite address them? 5. How does Datasite measure the success of its marketing programs, and what key performance indicators (KPIs) are most important for this role? ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and their commitment to driving success in the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Prepare for the interview process by researching Datasite's company culture, values, and the specific requirements of the role - Follow up with the hiring manager after the interview to express your interest in the position and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.