π Core Information
πΉ Job Title: Field Marketing Representative
πΉ Company: IGT
πΉ Location: Trincity, TT
πΉ Job Type: On-site
πΉ Category: Gaming & Casino
πΉ Date Posted: May 21, 2025
πΉ Experience Level: Intermediate (2-5 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing sales building plans to increase sales and achieve targets
- Establishing and maintaining effective relationships with lottery retailers and key accounts
- Analyzing retailer performance to identify growth opportunities
- Implementing innovative sales strategies and providing training and support to agents
ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently.
π Key Responsibilities
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Analyze retailer performance to identify growth opportunities and develop sales strategies
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Establish and maintain effective relationships with lottery retailers and key accounts
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Implement validated strategies for retailers, merchandising, and maintaining visibility in the designated area
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Provide infield sales training to operators/agents on upselling IMG, SSG, and CS products
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Ensure all relevant promotional materials at the retail location are in good condition
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Complete special projects directed by the Company/Lottery
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Assist lottery personnel with retailer troubleshooting/chronic retailer issues
ASSUMPTION: This role involves a significant amount of travel and may require working a six-day work week.
π― Required Qualifications
Education: Minimum of 5 O' levels including Mathematics and English Language
Experience: 3-4 years of significant experience in a sales environment
Required Skills:
- Proficiency in Microsoft Office, Excel, and PowerPoint
- Understanding of trade covered and route management
- Effective time management and organizational skills
- Excellent written/verbal communication skills with attention to accuracy
- Ability to lift and carry up to 40 pounds
- Heavy 'T' driver's license
Preferred Skills:
- Experience in the gaming industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in sales and a background in the gaming industry may have an advantage in this role.
π° Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between TT$35,000 - TT$45,000 per annum, based on industry standards for a Field Marketing Representative with 3-4 years of experience in Trinidad and Tobago.
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Training and development opportunities
Working Hours: Full-time, Monday to Friday, with the possibility of working a six-day work week as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Gaming & Casino
Company Size: IGT has approximately 10,500 employees, making it a large corporation with a global presence.
Founded: IGT was founded in 1975 and has since grown to become a global leader in gaming.
Company Description:
- IGT is a global leader in gaming, delivering entertaining and responsible gaming experiences for players across all channels and regulated segments.
- The company leverages a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology to deliver unrivaled gaming experiences that engage players and drive growth.
- IGT has a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, creating value by adhering to the highest standards of service, integrity, and responsibility.
Company Specialties:
- Gaming across all channels and regulated segments
- Online, social, and mobile gaming content
- Casino game development
- Lottery and sports betting
Company Website: www.igt.com
ASSUMPTION: IGT's global presence and extensive experience in the gaming industry make it a strong and stable employer with numerous opportunities for career growth.
π Role Analysis
Career Level: This role is at the intermediate level, requiring 3-4 years of experience in a sales environment.
Reporting Structure: The Field Marketing Representative reports directly to the Retail Manager.
Work Arrangement: This is an on-site role, requiring travel to visit retailers and key accounts in the designated territory.
Growth Opportunities:
- Progression to a Retail Manager or similar leadership role
- Expansion of responsibilities to include additional territories or product lines
- Opportunities to work on special projects or initiatives
ASSUMPTION: With IGT's global presence and extensive experience in the gaming industry, there are numerous opportunities for career growth and development within the company.
π Location & Work Environment
Office Type: On-site, with travel required to visit retailers and key accounts in the designated territory.
Office Location(s): Trincity, TT
Geographic Context:
- Trincity is located in the north of Trinidad and Tobago, with easy access to major highways and shopping centers.
- The area has a tropical climate, with temperatures ranging from 25Β°C to 32Β°C (77Β°F to 90Β°F) throughout the year.
- Trincity is a multicultural and multilingual community, with English being the official language.
Work Schedule: Full-time, Monday to Friday, with the possibility of working a six-day work week as needed
ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a focus on achieving sales targets and maintaining strong relationships with retailers and key accounts.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the Retail Manager
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Sales experience and strategies
- Communication and interpersonal skills
- Problem-solving and decision-making abilities
- Adaptability and flexibility
Application Tips:
- Highlight your sales experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with IGT's company culture
- Prepare examples of your problem-solving and decision-making skills for the interview
ATS Keywords: Sales strategy, retailer relationships, sales targets, growth opportunities, merchandising, training, troubleshooting
ASSUMPTION: IGT uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can increase your chances of being selected for an interview.
π οΈ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- Salesforce or similar CRM software
- Google Maps for route planning
ASSUMPTION: Proficiency in Microsoft Office and familiarity with CRM software are essential for this role.
π Cultural Fit Considerations
Company Values:
- Integrity
- Responsibility
- Innovation
- Performance
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of achieving sales targets in a fast-paced and dynamic environment?
- Are you comfortable working independently and taking initiative to drive results?
- Do you have strong communication and interpersonal skills, with the ability to build and maintain effective relationships with a diverse range of stakeholders?
- Are you adaptable and responsive to change, with the ability to thrive in a fast-paced and evolving work environment?
ASSUMPTION: IGT values candidates who are results-driven, collaborative, and adaptable, with strong communication and interpersonal skills.
β οΈ Potential Challenges
- Meeting sales targets in a competitive and dynamic market
- Managing a large territory and maintaining strong relationships with a diverse range of retailers and key accounts
- Adapting to changes in the gaming industry and IGT's business strategies
- Working in a fast-paced and sometimes high-pressure environment
ASSUMPTION: These challenges can be overcome with strong sales skills, effective time management, and a results-driven attitude.
π Similar Roles Comparison
- Field Marketing Representative vs. Retail Sales Representative: Both roles involve sales and customer relationships, but the Field Marketing Representative focuses on developing sales strategies and building relationships with retailers, while the Retail Sales Representative is responsible for day-to-day sales and customer interactions.
- Industry-specific context: The gaming industry is highly competitive and dynamic, with a constant need for innovation and adaptation to changes in consumer behavior and regulatory environments.
- Career path comparison: The Field Marketing Representative role can lead to progression into retail management or other leadership positions within IGT.
ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help candidates tailor their application and interview responses to highlight their fit for the role.
π Sample Projects
- Developing a sales building plan for a new product launch
- Implementing a merchandising strategy to improve visibility and sales in a specific territory
- Providing training and support to retailers on upselling IMG, SSG, and CS products
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Field Marketing Representative role.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does IGT support the professional development and career growth of its employees?
- What are the biggest challenges facing the gaming industry, and how does IGT plan to address them?
- How does IGT foster a culture of innovation and adaptability in response to changes in the market?
- What are the key performance indicators (KPIs) used to measure success in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview can demonstrate your interest in the role and your fit with IGT's company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the IGT careers website
- Tailor your resume to highlight your sales experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with IGT's company culture
- Prepare examples of your problem-solving and decision-making skills for the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.