📌 Core Information
🔹 Job Title: Field Marketing Representative
🔹 Company: IGT
🔹 Location: Trincity, TT
🔹 Job Type: On-site
🔹 Category: Gaming & Casino
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing sales strategies to boost IMG, Online, Social Spaces, and Commercial Service sales
- Analyzing retailer performance and providing action plans to achieve sales targets
- Collaborating with Procall to ensure retailers have the right stock level for each IMG price point
- Providing infield sales training to operators/agents on upselling IMG, SSG, and CS products
- Ensuring all relevant promotional materials at the retail location are in good condition
ASSUMPTION: This role requires a strong focus on sales, relationship building, and territory management. It involves frequent travel and interaction with clients.
📋 Key Responsibilities
✅ Continual analysis of the performance of your retailers to settle growth opportunities
✅ Support the development of the Trade Marketing strategy in your area to achieve the required sales targets for your agent base
✅ Develop and implement innovative sales strategies in their zone to boost IMG, Online, Social Spaces, and Commercial Service sales
✅ Develop monthly sales targets by agent by Decile for your agents and supervise their progress weekly
✅ Provide agent-specific action plans on a weekly basis to your Supervisor, showing growth objectives by category
✅ Collaborate with Procall to ensure your retailers have the right stock level for each IMG price point, including base games and new games
✅ Implement validated strategies for retailers, merchandising, and maintaining visibility in your designated area
✅ Provide infield sales training to operators/agents on how to upsell IMG, SSG, and CS products
✅ Ensure all relevant promotional materials at the retail location are in good condition
✅ Deliver all NLCB bulletins to the agents and ensure they sign for receiving on the agreed sign-off form
✅ Ensure all agents have the required amount of consumables needed to run their business until your next visit based on your visit cycle
✅ Complete special projects directed by the Company/Lottery
✅ Assist lottery personnel with retailer troubleshooting/chronic retailer issues
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple tasks and priorities.
🎯 Required Qualifications
Education: Minimum education - 5 O' levels including Mathematics and English Language
Experience: 3 - 4 years of significant experience in a sales environment
Required Skills:
- Proficiency in Microsoft Office, Excel, and PowerPoint
- Understanding of trade covered and route management
- Effective time management and organizational skills
- Excellent written/verbal communication skills with attention to accuracy
- Ability to work independently, take initiative, assume responsibility, and make decisions
- Ability to lift and carry up to 40 pounds
- Heavy 'T' driver's license
- Acceptance of a need on occasion to work a six-day work week
Preferred Skills:
- Previous experience in the gaming or lottery industry
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, having a valid driver's license and the ability to travel frequently is likely required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Field Marketing Representative with 2-5 years of experience in the gaming industry, the estimated salary range is TT$35,000 - TT$50,000 per annum.
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Training and development opportunities
Working Hours: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gaming & Casino
Company Size: IGT is a large, global company with approximately 10,500 employees worldwide. This means there are ample opportunities for career growth and development.
Founded: IGT was founded in 1975 and has since grown to become a global leader in gaming.
Company Description:
- IGT is a global leader in gaming, delivering entertaining and responsible gaming experiences for players across all channels and regulated segments
- The company leverages a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology to deliver unrivaled gaming experiences
- IGT has a well-established local presence and relationships with governments and regulators in more than 100 countries around the world
Company Specialties:
- Gaming across all channels and regulated segments
- Online, social, and mobile gaming content
- Casino game development
- Lottery and sports betting
Company Website: www.igt.com
ASSUMPTION: IGT's global presence and diverse product offerings provide a dynamic and challenging work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of sales, management, and analytical skills.
Reporting Structure: The Field Marketing Representative reports directly to the Retail Manager.
Work Arrangement: This is an on-site role with a six-day work week as needed.
Growth Opportunities:
- Progression to a Retail Manager or other leadership roles within the company
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on special projects and gain exposure to different aspects of the business
ASSUMPTION: With IGT's global presence and diverse product offerings, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with frequent travel to client locations
Office Location(s): Trincity, TT
Geographic Context:
- Trincity is located in the northern part of Trinidad and Tobago, with a population of approximately 25,000 people
- The area is known for its retail and commercial activity, with a mix of local and international businesses
- Trincity is conveniently located near major highways, making it easily accessible from other parts of the island
Work Schedule: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a strong focus on sales and customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Retail Manager
Key Assessment Areas:
- Sales skills and experience
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with IGT's values
Application Tips:
- Highlight your sales experience and achievements in your resume
- Prepare examples of how you have analyzed data to drive sales growth in previous roles
- Demonstrate your understanding of the gaming or lottery industry in your cover letter
ATS Keywords: Sales strategy, relationship building, time management, organizational skills, communication skills, Microsoft Office, route management, independent work, initiative, decision making, training, merchandising, problem solving, promotional material management, heavy T driver's license, physical capability
ASSUMPTION: IGT uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords to increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce or other CRM platforms
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is crucial for this role, and familiarity with other relevant tools and technologies is likely to be an asset.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Responsibility
- Innovation
- Performance
- Teamwork
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on sales and customer service
Self-Assessment Questions:
- Do you have a proven track record of success in a sales role?
- Are you comfortable working independently and taking initiative?
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to lift and carry up to 40 pounds?
- Do you have a valid driver's license and access to a reliable vehicle?
ASSUMPTION: IGT values employees who are driven, innovative, and committed to delivering exceptional customer service.
⚠️ Potential Challenges
- Managing a large territory and a high volume of clients
- Meeting aggressive sales targets and growth objectives
- Dealing with chronic retailer issues and troubleshooting
- Occasional weekend work and travel requirements
ASSUMPTION: This role presents unique challenges that require strong sales skills, exceptional time management, and the ability to work independently.
📈 Similar Roles Comparison
- Field Marketing Representative vs. Retail Sales Manager: The Field Marketing Representative focuses more on territory management and sales strategy, while the Retail Sales Manager oversees a team of retail employees and is responsible for the overall performance of the retail location.
- Gaming Industry vs. Other Industries: The gaming industry is highly competitive and regulated, with a strong focus on sales and customer service. Other industries may have different priorities and challenges.
- Career Path Comparison: The Field Marketing Representative role is a stepping stone to more senior roles within the company, such as Retail Manager or other leadership positions.
ASSUMPTION: While there are similarities between this role and other sales positions, the unique aspects of the gaming industry and IGT's business model set it apart.
📝 Sample Projects
- Developing a sales strategy for a new product launch in a designated territory
- Analyzing retailer performance data to identify growth opportunities and implementing targeted sales strategies
- Collaborating with Procall to optimize stock levels and minimize out-of-stock situations
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Field Marketing Representative role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does IGT support the professional development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does IGT measure the success of its Field Marketing Representatives?
- What opportunities are there for career growth and advancement within the company?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your sales experience and achievements, as well as any relevant skills and qualifications
- Write a cover letter demonstrating your understanding of the gaming or lottery industry and your enthusiasm for the role
- Prepare examples of how you have analyzed data to drive sales growth in previous roles
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
